Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
Mobile Stats, Trends, and Insights in China
Related e-book: Mobile Trends in China
GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still […]
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
There was a total of 1.36 billion mobile phone users in China at the end of June 2017 according to the latest official data from the Ministry of Industry and Information Technology, an increase of 42.74 million compared the beginning of the year.
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the […]
According to the latest research from Counterpoint, the smartphones shipments in China grew a modest 3% annually during Q2 2017.
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
In June 2017, China’s mobile market has produced a total of 41.786 million mobile phones, showing a comparative 6.2% decrease; there are 97 newly released models, which has decreased 29.7%. In the first half of 2017, China’s mobile market has produced 239 million mobile phones and released 565 new phone models, showing a decrease of […]
Now, people go to McDonald’s in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald’s ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. So, what is Scene Marketing? Scene marketing is […]
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
The shipment volume of Xiaomi smartphones totaled 23.16 million in the second quarter of 2017 with an increase of 70% QoQ according to an internal letter by Lei Jun.