Now, people go to McDonald’s in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald’s ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. So, what is Scene Marketing? Scene marketing is […]
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
China’s online retail market totaled US$198.12 billion in the first quarter of 2017 with an increase of 27.6% YoY according to data from Analysis; B2C segment accounts for over 53%, led by Tmall (55.8%). Mobile continued its strong growth of 38.8% in China’s online shopping market, dominated by Tmall and Taobao (80.5%).
WeChat team announced a new feature over the weekend that makes WeChat Mini-Program discoverable by keywords searching.
The GSMA Mobile World Congress Shanghai, will be held 28 June – 1 July 2017 at the Shanghai New International Expo Centre (SNIEC).
The total sales of smartphones in China reached 35.52 million units in April 2017, led by Huawei with 8.08 million units and 22.8% market share.
WeChat launched Search and Top Stories sections in the updated WeChat iOS 6.5.8. These two sections are not yet available for Android smartphone users.
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
Starting on 29 April 2017, users can easily rent a bicycle from one of the six leading bike-sharing companies in China via Alipay without installing additional mobile apps.
iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
iOS market share dropped to 26.3% in China’s smartphone market from 29.1% in January 2017 according to a research company Newzoo.
WeChat quietly launched WeChat Index, a tool integrating search and browsing behavior data on WeChat and Official Accounts to show the brand trend on WeChat platform.
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are: