In October 2014, Youku mobile app’s daily UV exceeded 40 million in a single week and then it successfully broke through 40 million in October 2014. The total UV in a week reached 80 million which made new records in online video market in October 2014 in China according to data of iResearch.
China internet users will exceed 643.6 million by end of 2014, estimated by eMarketer. The penetration is high among young adults. 80% of China internet users between 18 to 34 years old use internet every month.
In Q3 2014, total revenue of China online video reached RMB6.82 billion ($1.11 billion) with an increase of 9.3% QoQ.
In Q3 2014, China online video market reached RMB6.82 billion (US$1.11 billion) with increase of 9.3% from prior quarter and 83.2% year on year according to data from iResearch.
In July 2014, iQiYi, owned by Baidu, ranked top among China online video providers with monthly browsing time of 786.45 million hours, followed by Youku and Letv according to data from iResearch.
In August, there are three obvious peaks for volume of video sharing on Weibo and number of users sharing videos. Peaks appeared on 11, 18 and 25 August according to data of Weibo.
Recently, Wechat is testing its new function — micro-video. It is said the design concept of micro-video is similar to short videos.
The number of mobile video users increased to 270 million in China in July 2014 with an increase of 134% from the same period in 2013.
Daily video sharing on Weibo exceeded one million times in August and the peak value of daily plays reached 150 million, according to Weibo press release on 2 Sep 2014.
In TNS Connected Lif study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices:
Among China’s mobile video player apps in July 2014, Mobile QQ Video Player ranked first by total number of active users, with 867 thousand users, followed by MoboPlayer with 774 thousand according to EnfoDesk.
How does China internet users reach video? 57.4% entered online video pages via search engine results pages of video content related queries, according to an iResearch study.
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.
China online video market reached RMB5.43 billion (USD 880 million), an QoQ increase of 38.9% and YoY growth rate of 73.6%. Advertising is the primary force driving online video market development.
Tencent has removed Weibo business division and moved the team to Tencent News team focusing on video clips sharing product called Weishi (literally means micro-video) according to Southern Metropolis Daily.