In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
China’s tech unicorns overview 2022
The total number of Unicorn enterprises from China is 219 as of December 2021, an increase of 12 or 5.9% over the end of 2020. Beijing and Shanghai account for almost 60% of total technology unicorns in China. About 94% are concentrated in five regions; more than 60% of these enterprises are in five industries. […]
Chinese public-listed internet companies: U.S. vs. HK
Hong Kong lists almost 26% of Chinese public internet companies while the United States lists 43.2% and mainland China 31%. Nearly one-third of these companies are headquartered in Beijing. The number of Chinese Internet companies listed in Shanghai and Shenzhen, Hong Kong and the United States in 2021 were 48, 40 and 67 respectively. As […]
Metaverse trends in China 2022
Computing power, AI, network communication, and blockchain, as the indispensable infrastructure of the metaverse, play a vital role in the later stage development of the metaverse. IDC estimates that in 2022, participants in the development of metaverse infrastructure, mainly operators, infrastructure hardware companies, and top Internet companies, will lead the effort. The pace of relevant […]
American coffee brand “Blue Bottle Coffee” opened its first store in China
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to buy; large number of customers waited outside the store and lined up for hundreds of meters. Even many scalpers were eyeing the business of reselling the coffee. That morning, the […]
6 trends of China’s digital economy innovation
In a relatively short time, China has become one of the world’s largest digital economies. Thanks to the support of nearly one billion internet users, China’s e-commerce sales rose to $1.7 trillion in 2020, accounting for about 30% of the country’s total retail sales. But scale is not the whole point of the story. Innovation […]
China enterprise SaaS market overview and forecast
After the market recovered in 2018 and the growth fell slightly in 2019, caused by the epidemic, the growth rate of SaaS market rose again in 2020. In 2020, the SaaS market in China reached 53.8 billion yuan, a year-on-year increase of 48.7%. At this stage, the capital market’s attitude towards SaaS is more rational, […]
Using Google Analytics to track Chinese users? Be aware of legal risks
In addition to the accuracy of data collection from mainland Chinese users using Google Analytics (GA), companies may also face legal risks. China’s PIPL (Personal Information Protection Law) takes effect from 1 November 2021. Article 36 of PIPL: personal information processed by state agencies shall be stored within the territory of the People’s Republic of […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Top forecasts of China’s AI & automation market 2022-2024
By 2022, 80% of China’s top 1000 companies will invest in internal learning platforms and third-party training services, and gradually adopt new skills and work style changes brought about by AI. By 2023, more than 15% of consumer-centric AI methods and systems in China’s financial, medical, government and other regulated public sectors will explain the […]
Top 10 Tech Trends in 2022 according to Baidu
Baidu shares top 10 technology trends in 2022 including large-scale pre-training model, AI for science, AI-powered computational biology, integration of quantum hardware and software, autonomous driving, deep space exploration, human-machine symbiosis, green AI, and Inclusive AI. As we begin 2022, with the global pandemic continuing to bring turmoil and the global economy facing numerous challenges, […]
Top 10 Smart City Forecast in China 2022-2025
In 2022, China’s smart city will focus on cloud innovation, data governance, data connectivity, and new infrastructure development, and promote urban digital transformation through coordinated development, according to IDC. 1. Central government’s investment in local government. Thanks to years of stimulus measures provided by national and regional governments during the epidemic, many cities and communities […]
Top 10 forecasts of China’s smart home market 2022
In 2021, China’s smart home market starts upgrading and adjusting in the pressure and transformation on both sides of supply and demand, and gradually optimize the problems exposed after the market surge. Facing the vast opportunities to be explored ahead, in 2022, China’s smart home market will deeply focus on platforms, applications, technologies, and scenarios, […]
Trending shopping attitudes of Chinese consumers
With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese consumers choose ethical, environment-friendly, and local products and make conscious purchase decisions, according to a recent report from Publicis Groupe. Despite the impact of the epidemic, China’s economy has maintained […]
China IoT market to account for 45% of global spend by 2025
IDC predicts that by 2025, China’s Internet of Things (IoT) market spending is expected to reach approximately US$300 billion, with an annual compound growth rate of 13.0% in the next five years. In 2021, the global IoT expenditure will reach US $754.28 billion, and is expected to reach US $1.2 trillion in 2025, with a […]