31.2% of the Chinese population have the habit of listening to audiobooks. And, China has over 200 million evening podcast users with a total playing duration of 10.9 billion hours, according to a recent report from research company Analysis. Users’ evening usage time in the mobile audio segment account for 46.3% of the total usage […]
WeChat advertising trends for luxury products in 2020
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
Education trends in China amid COVID-19; K12 demand fastest growth
During the period of epidemic, the Internet has become the main source for people to acquire knowledge. Over the 30-day period from mid-Feb to mid-March, the average number of daily searches for knowledge content related to education on Baidu is over 350 million, an increase of 86% year over year. K12 and foreign languages are […]
China per capita income down 3.9% in Q1 2020, expenditure down 12.5%
In Q1 2020, the nationwide per capita disposable income of residents was 8,561 yuan, a nominal increase of 0.8% year on year, or a real decrease of 3.9% after deducting price factors. per capita disposable income: Q1 2019 vs. Q1 2020 In terms of permanent residence, the per capita disposable income of urban households was 11,691 yuan, […]
Baidu launched cloud-based virtual smartphone
Baidu Smart Cloud officially released “Cloud Mobile Phone”. The so-called Cloud Mobile Phone is a virtual smartphone with all applications running on the cloud so that the performance of the mobile phones can no longer be limited by its hardware. Baidu Cloud Phone is a combination of ARM server, cloud computing, and Android OS. It […]
Megvii to empower cosmetics retailers with virtual makeup solutions
Kuangshi Technologies, or Megvii as China’s largest facial recognition developer, released FaceStyle beauty cloud solution to empower the beauty industry with AI technologies such as face recognition and human image processing. Through the online makeup trial SDK/API and offline makeup trial app solutions for brick-and-mortar stores, consumers can easily and virtually try out the makeup […]
Xiaohongshu community trends 2020
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Postponed or canceled purchase due to Covid-19: China vs. US vs. UK
65% of Chinese consumers have postponed or canceled their traveling due to the impact of COVID-19, according to a survey by Strategy Analytics. 43%, 41%, and 37% have postponed or canceled the holidays, automobile purchases, and smartphone purchases respectively. Smartphones and 5G were not immune from delayed purchasing in China. 37% have delayed a new […]
China third-party mobile payment market overview in 2019
In the fourth quarter of 2019, China’s third-party mobile payment transactions reached 59.8 trillion yuan (US$8.56 trillion), with a year-on-year growth rate of 13.4%. The proportion of mobile consumption in China’s third-party mobile payment increased to 24.5% in Q4 2019 from22.2% in Q3 2019. Alipay and Tenpay continued to dominate the third-party mobile payment in […]
Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years
Taobao sales referred from Taobao Live, Alibaba’s live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019. Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are […]
Alibaba launched its own snacks brand Bonbater
Bonbater, a snacks brand owned by Alibaba with rising popularity on Taobao, is recently revealed by the Chinese media. What are Alibaba’s advantages of running its own brand? The official business registration information shows Bonbater’s dealer is Hangzhou Xinxuan E-Commerce Co., Ltd, which is a wholly-owned subsidiary of Taobao. The company’s former legal representative is […]
China advertising spend forecast by channels 2020-2021; mobile a key driver for growth
The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN). DAN revised 2020’s forecast from 6.9%. In particular, outdoor advertising spending is facing a difficult year, coupled with the impact of coronavirus pandemic, which is expected to […]
China smartphone shipment down 55% in Feb 2020; Huawei, Xiaomi captured 13%, 9% global market share
Samsung captured 22% global smartphone market share in terms of sales volumes in February 2020, followed by Apple (14.4%), Huawei (13.2%), and Xiaomi (9.2%), according to research company Counterpoint. Huawei performed well above expectations, selling more than 12 million smartphones during February, seeing just a 1% drop in global market share. Global Smartphone Sales in […]
Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]