Advertising spend can reflect changes in the economic structure of China. Real estate ad spends decreased by 26.2% year on year and fell down to 28.6% in the first three-quarters this year compared to the same period last year according to CTR.
China’s mobile internet maintained a solid development in the third quarter this year, and the basic pattern of China’s mobile internet remained unchanged compared to the first half-year of 2015 according to TrustData.
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
Huawei has become the second-largest Android smartphone brand in Europe compared to being the sixth last year according to Kantar. In March 2015, Huawei beat Apple for the first time and became the largest company by smartphone shipments in China with 13.5% market share in the domestic smartphone market. The increasing marketing spend and decreasing […]
Kantar Worldpanel reported 4.7% growth rate in China’s fast-moving consumer goods (FMCG) market for the last 52 weeks ended September 11th 2015. The overall market in the third quarter increased by only 2.7% in sales volume which decreased to a record low in recent three years.
Baidu reported revenues of 18.383 billion yuan ($2.892 billion) for the third quarter of 2015, representing a 36.0% increase from the corresponding period in 2014 and $120 million increase from Q2 2015. Mobile revenues accounted for up to 54% of the total. The increase of revenues was mainly driven by its online marketing services.