Different from UGC (use generated content) market in foreign countries, China online travel UGC market is directly in the “free” stage, skipping the “paid” phase, which indicates that users can obtain and share travel guide and note freely. According to iResearch, online traveling UGC users will exceed 360 million in 2015 in China.
On 12 Dec 2014, Qunar launched its overseas sub-brand: Qua; and this English website domain is qua.com which provides international air-tickets booking service for English users.
The travel guide app helps travelers make their travel plan in destinations. The top 3 travel guide mobile apps in China were Tuniu travel guide, Mafengwo, and Qyer guide in September 2014.
Qunar’s total revenues for Q3 2014 more than doubled YoY to US$81.6 million and its mobile revenues was US$33 million an increase of 445.1% YoY.
Qunar’s mobile app exceeded 8 million MAUs in August 2014 in China according to EnfoDesk, remaining the most popular mobile online travel app, followed by that of Ctrip, LY, eLong, Daodao and Taobao Trip.
It is estimated that during China National Day’s golden week starting on Oct 1, tourism market is expected to see 480 million person-trips in 2014 with an increase of 13% YoY and total revenue will reach RMB270 billion ($43.96 billion) with an increase of 20% YoY according to China Tourism Academy’s latest research. In addition, the research […]
China’s traveling industry is booming these years. With various choices of travel companies, Chinese people are more enthusiastic about traveling ever than before. Among all online travel companies in China, Qunar.com, Ctrip, eLong and LY.com are the most popular ones by total number of reached users nowadays.
Qunar.com total revenues for the second quarter of 2014 were RMB400.4 million (US$64.5 million), an increase of 127.3% year-on-year, the highest revenue growth rate in ten quarters.
On Android platforms alone, Qunar Travel apps had reached 105.716 million times by this May being the first travel app exceeding 100 million downloads according to Jinlv Consulting, a research and consultancy firm for travel industry. Qunar mobile client ranked the best travel booking app by total number of monthly active users (5.077 million), according […]
Early in the morning on April 10, 2014, Elong’s staff received an email from CEO announcing the strategic cooperation with 17u.
On April 10 2014, news from insiders showed that Baidu’s acquisition of Ctrip was going to finish. Once the acquisition is done, Ctrip will be merged with Qunar. Baidu invested USD 306 million in Qunar in June 2011, and became the largest shareholder.
Before March 8 in 2014, the International Women’s Day, Qunar conducted an online survey of female travel enthusiasts. Post-80s accounted for over 56% of respondents. In terms of travel frequency, 41% of respondent chose 1-2 times inbound travel and 1-2 times outbound travel; about 15% said they “quite enjoy traveling”, and would travel for 3-5 […]
The price war of ticket and hotel booking is eroding the profit of OTAs (online travel agents) in China. The growing outbound travel market has become their new battlefield. According to National Business Daily, American hotel booking website Hotels.com announced a new Chinese website name called “Hao Ding Wang” on March 5 in 2014, focusing on […]
This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]
According to iResearch, China online travel market reached 58.56 billion yuan (USD 9.54 billion) in Q3 2013, 17.1% more than that of 2012. China OTA total revenue reached 3.01 billion yuan (USD 490.33 million), with a YoY increase of 12.9%.