In Q2 2015, China’s online accommodations booking market reached 19.52 billion yuan (US$3.09 billion), with an increase of 15.9% QoQ and 63.5% YoY.
In Q1 2015, the total transaction value of China online vacation travel market reached RMB11.06 billion (USD$1.80 billion), an increase of 59.8% year-on-year, and 21.7% QoQ according to the data of Analysys EnfoDesk.
The total transactions of China online travel market reached 94.76 billion yuan (USD 15.28 billion) in Q1 2015, an increase of 51.3% YoY or 9.4% QoQ.
China online travel was a RMB307.79 billion (US$50.33 billion) market with an increase of 38.9% in 2014 according to iResearch. Online ticket market, online hotel booking market and online vacation exceeded RMB193.07 billion (US$31.57 billion), RMB63.25 billion (US$10.34 billion) and RMB44.88 billion (US$7.33 billion) respectively in 2014.
Qunar total revenues for the fourth quarter of 2014 were RMB519.8 million (US$83.8 million), an increase of 107.1% year-on-year. Mobile revenues were RMB257.5 million (US$41.5 million), an increase of 400.7% year-on-year, representing 49.5% of total and 52.3% of pay-for-performance (“P4P”) revenues, compared to 20.5% and 22.6%, respectively, in the corresponding period of 2013.
Qunar announced its alliance with 22 of the world’s premium high-end hotel groups. The hotel groups, which include Wyndham, Club Med, Banyan Tree, Howard Johnson, and Millennium, will open their global inventories to the Qunar platform.
Different from UGC (use generated content) market in foreign countries, China online travel UGC market is directly in the “free” stage, skipping the “paid” phase, which indicates that users can obtain and share travel guide and note freely. According to iResearch, online traveling UGC users will exceed 360 million in 2015 in China.
On 12 Dec 2014, Qunar launched its overseas sub-brand: Qua; and this English website domain is qua.com which provides international air-tickets booking service for English users.
The travel guide app helps travelers make their travel plan in destinations. The top 3 travel guide mobile apps in China were Tuniu travel guide, Mafengwo, and Qyer guide in September 2014.
Qunar’s total revenues for Q3 2014 more than doubled YoY to US$81.6 million and its mobile revenues was US$33 million an increase of 445.1% YoY.
Qunar’s mobile app exceeded 8 million MAUs in August 2014 in China according to EnfoDesk, remaining the most popular mobile online travel app, followed by that of Ctrip, LY, eLong, Daodao and Taobao Trip.
It is estimated that during China National Day’s golden week starting on Oct 1, tourism market is expected to see 480 million person-trips in 2014 with an increase of 13% YoY and total revenue will reach RMB270 billion ($43.96 billion) with an increase of 20% YoY according to China Tourism Academy’s latest research. In addition, the research […]