Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking.
Hou Xiaonan, the vice general manager of Tencent’s open platform recently announced that the monthly active users of WeChat, one of Tencent’s app had reached 190 million users; and, mobile QQ had reached 500 million, Qzone 600 million.
Tencent revenues were RMB 43,893.7 million (USD6,983.3 million), an increase of 54.0% over the year ended December 31, 2011 (“YoY”) according to its Q4 and annual results announcement. Tencent social networks registered solid growth in 2012, with increase in the scale and activity of mobile users. MAU of Qzone increased by 9% year-on-year to 603 million at the end of […]
According to JiaThis, a popular social sharing widget provider, Tencent’s QZone, Sina Weibo and Tencent Weibo remained the top three social sharing networks in June 2012.
China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.
The latest financial report revealed that Tencent’s QQ has over 700 million users, more than the total of China Internet users reported by CNNIC. Tencent launched various social media applications like Qzone, Pengyou, Tencent Weibo and most recent Weixin which all have grown very fast with its huge user base of QQ.
Top social networks in China are QZone (Tencent), Tencent Weibo, Sina Weibo (250 million), Renren and Kaixin001.com. Data source: eMarketer.com
Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.
Tencent’s social media assets achieved a solid growth in the second quarter of 2011 according to its Q2 finance report. At the end of the second quarter of 2011, active user accounts of Tencent IM platform amounted to 701.9 million, representing a quarter-on-quarter increase of 4.1%. For Qzone, active user accounts increased by 5.1% on […]
AddThis is one of the popular social bookmarking tool in Chinese market and they recently shared the top 20 social sharing websites in July 2011: Qzone (Tencent) Sina Weibo Tencent Weibo Renren Kaixin Sohu Weibo Douban Baidu Bookmarks Netease Weibo Baidu Post Bar Tao Jianghu (Taobao) Pengyou (Tencent) MSN Baidu Hi QQ Bookmarks Facebook 51.com […]
Baidu has launched a bookmarking tool in beta called “Baidu Share”. Users can choose three styles; button style, text/icon style and flowing window style as shown below: Users can share content with Baidu Share at sixteen popular social networking sites including:
Last week at the sixth China Webmasters Conference, Tencent’s product director claimed that, QZone has over 500 million active users with 32.2% market share in China’s social networking market. And, Tencent’s recently launched social networking site Pengyou has over 100 million active users.
You can hardly find an Internet user in China who does not have a QQ account. Integrating QQ Connect into your website or microsite should be included while you develop your social strategy.
Tencent last week launched a new social networking website in China called “Peng You” which means “Friends” in English. Pengyou clearly targets two groups of audience, “students” and “white collar workers”. At first login, users will be asked to select which group they belong to: The “students” SNS features come from Tencent’s previous product called […]