The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Baidu mobile search monthly active users (MAUs) were 663 million for the month of March 2016, an increase of 9% year-over-year according to Baidu first quarter 2016 results.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
Baidu reported total revenues of 18.699 billion yuan (US$2.887 billion) with an increase of 33.1% YoY for the fourth quarter of 2015. Mobile revenues made up 56% of total revenues, up from 42% in Q4 2014.
Baidu reported revenues of 18.383 billion yuan ($2.892 billion) for the third quarter of 2015, representing a 36.0% increase from the corresponding period in 2014 and $120 million increase from Q2 2015. Mobile revenues accounted for up to 54% of the total. The increase of revenues was mainly driven by its online marketing services.
The number of China mobile search engine users reached 590 million in Q3 2015 and the ratio of lower educated users have increased.
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.
Baidu reported total revenues of 16.575 billion yuan (US$2.673 billion) for Q2 2015, an increase of 38.3% YoY. Mobile revenue represented 50% of total revenues for Q2 2015.
In June 2015, Google Global still ranked the top by market share of 70.8% in the world’s search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June’s search engine market.
Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
The number of indexed mobile websites by Baidu increased by 105% as of the end of 2014 according to Baidu. Baidu mbile search revenue surpassed that of desktop computers in Dec 2014.