Baidu’s total revenues in Q4 2014 were RMB14.050 billion ($2.264 billion), a 47.5% increase YoY. Mobile revenue represented 42% of total revenue, up from 36% in Q3 2014.
Sohu total revenues were US$477 million, up 24% year-over-year and 11% quarter-over-quarter while Sogou, part of Sohu, revenues were US$119 million, up 70% year-over-year and 12% quarter-over-quarter according to Sohu announced financial results.
Baidu launched “image network” in early December 2014. Baidu image network is a platform for sites, agencies, applications and other image related third parties, other than an advertisement network.
The recently launched version of Sogou Chinese input method has Sogou search integrated. As one of the most popular Chinese input method in China, the new Sogou Input could “hijack” some Baidu’s search volume.
Qihoo 360 launched its new search brand “Haosou” this week. Haosou.com is online now and its previous search engine domain so.com is now redirecting traffic to haosou.com.
Baidu launched its first client-side for smart watch — Baidu Watch V1.0 at the end of December 2014. Baidu Watch v1.0 is the search client-side developed for Google’s Android Wear according to the official news. In terms of Baidu Watch’s functions, it is mainly used with voice search and the search results can be optimized for […]
In Q3 2014, total transaction value of China search engine market was RMB16.45 billion ($2.67 billion) with increase of 11.7% quarter on quarter and 50.6% year on year according to data from iResearch.
Sogou, Sohu’s search arm, made progress in both search and input method in the third quarter of 2014. In search, aggressive marketing initiatives helped enhance the brand recognition of Sogou. Sogou mobile search traffic grew by nearly 20% quarter-over-quarter.
Baidu announced its unaudited financial results for the third quarter ended September 30, 2014. Total revenues in the third quarter of 2014 were RMB13.520 billion ($2.203 billion), a 52.0% increase YoY.
Total number of China mobile search users exceeded 467 million in H1 2014 according to iiMedia Research. It is believed that user growth rate is slowing down since mobile penetration rate is reaching a ceiling.
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu unveiled another smart device called Baidu Kuaiso, or Baidu Chopstick Search in addition to BaiduEye at Baidu World 2014 conference. It can detect harmful health cooking oil and tell the difference between Fuji apple and Gala apple.
Baidu Ice Bucket is a change to Baidu’s mobile search results ranking algorithm that is first released on 25 August 2014. Baidu announced a new algorithm last week for Baidu mobile search results called Ice Bucket Algorithm, aiming to hit low quality sites and pages for mobile search.
Baidu is testing its instant search feature, a new search enhancement that shows results as you type.