WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
China Social Media Trends & Insights for Marketing Profs
China social media landscape is very unique; you should not simply copy whatever you do in other countries to Chinese market. You need thorough understanding about the social media space in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective.
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]
Renren’s monthly unique log-in users was about 35 million in September 2016, compared to 45 million in September 2015 with an decrease of 22% YoY. The login users’ monthly average time spent increased 17.5% year-over-year.
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
VIVO and OPPO are top choices among high school/university post-90s in China as they are affordable with strong camera and multimedia functions.
WeChat MAU, including Weixin, reached 846 million in Q3 2016, representing YoY growth of 30% according to Tencent’s announced financial results.
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
Kantar Media CIC released the “Every 60 Seconds in China” infographic in Shanghai last week to provide an overall understanding of the massive volume of China social media activities.
Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.