More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
China Social Media Trends & Insights for Marketing Profs
China social media landscape is very unique; you should not simply copy whatever you do in other countries to Chinese market. You need thorough understanding about the social media space in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective.
WeChat and Starbucks started strategic cooperation in Dec 2016, which made WeChat Pay available in stores of Starbucks. They started offering social gift cards in early 2017 and launched “Say It with Starbucks” product.
WeChat users made 2.1 billion minutes of free calls and exchanged 46 billion red packets (hongbao)on WeChat during the past Chinese New Year 2017, five times more than the previous year according to WeChat.
WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]
Renren’s monthly unique log-in users was about 35 million in September 2016, compared to 45 million in September 2015 with an decrease of 22% YoY. The login users’ monthly average time spent increased 17.5% year-over-year.
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
VIVO and OPPO are top choices among high school/university post-90s in China as they are affordable with strong camera and multimedia functions.
WeChat MAU, including Weixin, reached 846 million in Q3 2016, representing YoY growth of 30% according to Tencent’s announced financial results.
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
Kantar Media CIC released the “Every 60 Seconds in China” infographic in Shanghai last week to provide an overall understanding of the massive volume of China social media activities.