Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.
China Social Media Trends & Insights for Marketing Profs
China social media landscape is very unique; you should not simply copy whatever you do in other countries to Chinese market. You need thorough understanding about the social media space in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
From September 1, the “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Two out of three Chinese consumers (aged 18 to 64) would like to tell their family and friends about the good experience; and, 60% consumers said they would share the experience on social media according to a survey by Epsilon.
Momo, one of the leading mobile social networking app in China, reported increased net revenues of 222% year over year to $99.0 million in Q2 2016 though its monthly active users were down to 74.8 million in June 2016 from 78.4 million in June 2015.
Combined MAU of Weixin and WeChat were 806 million, an increase of 34% YoY, according to Tencent’s Q2 results.
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
A recent report from Tencent’s Penguin Intelligence research team shed some lights on China internet users’ behaviors under the impact of new media. Update: China New Media Trends 2018