Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
Nearly 90% respondents, surveyed in a Tencent’s research, watched videos on mobile during the past three months.
With less monthly active users compared with WeChat, Weibo still ranks top in China for internet users to obtain news.
80% users use WeChat to interact with friends, which is the top usage of WeChat.
Social application market develops rapidly, satisfying users’ various needs such as communication, entertainment, interests, and work. Instant messaging and social networking are the top two most popular features of social applications in China.
Did social networking make Chinese users more emotional? Do the male and the female behave the same in social networking? A recent survey, conducted by Tencent’s Penguin Intelligence, shed some lights.
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
Momo, one of the top mobile social networking apps in China and gone public in 2014, had monthly active users of 72.3 million in Q1 2016 from 78.1 mn in Q1 2015. However, its net revenues increased by 93% year over year to $50.9 million. Momo mobile marketing revenue continued its strong momentum, growing more […]
WeChat officially launched a new ad format on its social networking section Moments called Coupon Ads last Friday.
Weibo net revenues increased by 24% YoY to $119.3 million in Q1 2016, most of which came from advertising and marketing revenue (up 25% YoY to $99.2 million) with total advertisers reaching 832,000.
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.