The number of monthly active users on mobile shopping in China reached 997 million in June 2019, an increase of 15.6% YoY according to data from QuestMobile. China’s mobile shopping penetration has reached 87.7% as of the end of June 2019. As the overall e-commerce growth is slowing down in China, the main growth of […]
tier 2
China’s best performing cities in 2018, led by Shenzhen & Chongqing
Shenzhen, Chengdu, Chongqing, and Guiyang have made it to the top 10 best performing cities in China for four consecutive years. Among them, Chengdu that topped the ranking in 2017 dropped to the seventh this year while Shenzhen moved up from the fourth to the top. Chongqing retained its second position since 2017. Shenzhen, dubbed […]
Involvement in music-based sponsorships could be a solid way to reach Chinese consumers
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
China Top 5 Group Buying Websites in Different Tier Cities
Since first half of 2013, China popular group buying websites like Nuomi.com, Meituan.com and 55tuan.com all expanded business in lower tier cities in China. Their market share now shows an increasing gap from other group buying websites who are still making efforts in tier-1 and tier-2 cities.
China’s Tier 2, 3 Cities’ Mobile Internet Growth Surpassed Tier One
According to a report released by Dianping, a Yelp like top review website in China, tier two and three cities’ mobile internet growth speed surpassed tier one cities for the first time.It also showed that mobile consumers had become more localized and personalized, the need for services kept growing. Dianping’s mobile life report in 2013 […]