On September 3, the 5th day of the opening of the Hema Mini in Shanghai’s Pujiang City Life Plaza, RMB 0.99 for Hangzhou cabbages and abalone for RMB 1.99 attracted the senior residents to rush buying. A shopping guide shouted: “steak is on sale, download Hema App and you are eligible to buy one get […]
The number of monthly active users on mobile shopping in China reached 997 million in June 2019, an increase of 15.6% YoY according to data from QuestMobile. China’s mobile shopping penetration has reached 87.7% as of the end of June 2019. As the overall e-commerce growth is slowing down in China, the main growth of […]
The top growing mobile app saw the largest increase in monthly active users in Jun 2019. Time spent on short video apps continued fast growth. The most frequently used apps by the average number of daily opens are social networking apps and short video apps. The top growing mobile app categories in terms of monthly […]
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
Since first half of 2013, China popular group buying websites like Nuomi.com, Meituan.com and 55tuan.com all expanded business in lower tier cities in China. Their market share now shows an increasing gap from other group buying websites who are still making efforts in tier-1 and tier-2 cities.
According to a report released by Dianping, a Yelp like top review website in China, tier two and three cities’ mobile internet growth speed surpassed tier one cities for the first time.It also showed that mobile consumers had become more localized and personalized, the need for services kept growing. Dianping’s mobile life report in 2013 […]
According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.