China Internet Watch

China Internet Stats, Trends, Insights

Online Video Presenting A Huge Opportunity for Marketers

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Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos.

Rumor: Baidu to Acquire Tudou.com

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There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals. One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production.  The other option […]

China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market

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A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in […]

China Online Video Market Update Q1 2011

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In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time. 86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter.

Top10 Chinese Websites for Chinese New Year Period 2011

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Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, […]

Vuvuzela voted the top World Cup Hit by Youku users

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In a Youku poll to see what made the biggest impression on viewers of World Cup 2010, the vuvuzela takes the first place, with 22.5% of respondents (2,355 votes) voting for “The ear-splitting vuvuzelas” as the most striking feature of the matches so far.

Nearly 9 out of 10 Internet Users in Hong Kong View Online Video

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comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service. The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

Baidu Raises $60m to Expand into Online Video

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According to Tencent Tech, someone from Baidu confirmed yesterday that Baidu will set up a new business through the investment holding company to expand into the Internet video space; the ex-CEO of 12580 Mr Gong Yu will be the CEO of the new company. The new company has received 60 million U.S. dollars from U.S. […]

Top Video Sites in China & Market Statistics

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There are dozens of video websites, portal sites like Sina has set up their own video business. These are five very popular video portals: Youku Tudou Ku6 56.com Joy.cn Let’s not forget new comers like Xunlei, ppstream, pplive, and a lot more others. Xunlei could be a serious threat. Xunlei is a p2p search and […]