Whitepaper

CIW China Social Media Whitepaper shares China social media stats, trend and insights for marketers interested in having a better understanding on China social media landscape. Preview of China Social Media Whitepaper Click here to download a full version of this whitepaper. Sign up on the right to receive update on other CIW whitepaper.

As of July 2017, there were 751 million internet users in China, a figure which increased by 19.92 million in the first half of this year. China internet penetration rate has reached 54.3%, 1.1 percentage points higher than in 2016.

Find out more about Baidu pay-per-click (PPC) and other types of advertising for business below. Sign up using the form on the right to receive update.

This whitepaper is tailored for traditional education marketers who are interested recruiting students in China. You can also contact Incitez China to get a custom proposal for your education institution.

This whitepaper demonstrates how Chinese consumers make payment online; in addition, it explains how international retailers can utilize Alipay to receive cross-border online shopping payment from China.

Taobao is the largest online shopping place in China and its online B2C platform Tmall is often a more efficient and effective platform for merchants to start generating revenue online. If you’re new, here is a guide for you: Download the PDF here.

China online video market had been growing fast in the recent years. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. This paper will give you a market […]

Chinese netizens showed a high frequency of credit card usage in the past year 2013, 82% Chinese netizen held credit cards. 78% respondents admitted that they owned a credit card and was using it. And the credit card using frequency was growing, 47.2% used at least once a week, and 40.2% said they used it averagely […]

Tencent is one of the most successful Chinese internet company listed in Hong Kong, its market value once surpassed USD 100 billion in 2013 which was second only to Google and Amazon in global internet industry. Instant Messaging client QQ and mobile app WeChat are the flagship products of Tencent. QQ attracted 800 million users […]

China online dating market in 2013 totalled RMB1.59 billion (US$260 million) according to Analysis International, who expects China’s online dating market to grow by 30% to RMB2 billion (US$320 million).

The total number of mobile internet users in China reached 857 million according to MIIT. This whitepaper containing 70 pages provides you an update of China mobile development in 2014 including the following categories of statistics:

China’s online shopping market developed steadily in 2014. The number of China’s online shoppers increased by 60 million to 361 million users and mobile shoppers by 92 million to 236 million users in 2014. The overall transaction values of China’s online shopping market reached 2,789.8 billion yuan in 2014 according to CNNIC and the average […]