whitepapers – China Internet Watch

Whitepaper: China Internet Overview 2023

CIW Whitepaper “China Internet Overview 2022” provides an overview and 30-page overview of China’s internet trends, online users, and top mobile apps. You can subscribe and get it for free (we’ve sent the download link to the existing CIW Weekly subscribers). You can subscribe to receive v2023.

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Whitepaper: China E-commerce Overview

CIW Whitepaper “China E-commerce Overview 2021” provides an overview and 20+ page statistics of China’s retail e-commerce market, including top shopping platforms, cross-border shopping, and etc. . You can sign up CIW Weekly, our weekly e-newsletter for this whitepaper download link and more e-commerce updates.

Whitepaper: WeChat Mini-Programs

This whitepaper provides an overview to WeChat Mini-Programs, a light apps ecosystem Tencent builds on top of WeChat. WeChat officially launched Mini-Programs on January 2017. The light apps that do not require download or installation; and, users can simply leave the application after use without the need to uninstall.

Whitepaper: China Online Shopping Insights 2014

China’s online shopping market developed steadily in 2014. The number of China’s online shoppers increased by 60 million to 361 million users and mobile shoppers by 92 million to 236 million users in 2014.

Whitepaper: China Mobile Internet Statistics 2014

The total number of mobile internet users in China reached 857 million according to MIIT. This whitepaper containing 70 pages provides you an update of China mobile development in 2014 including the following categories of statistics:

Whitepaper: China Credit Card Research in 2013

Chinese netizens showed a high frequency of credit card usage in the past year 2013, 82% Chinese netizen held credit cards. 78% respondents admitted that they owned a credit card and was using it. And the credit card using frequency was growing, 47.2% used at least once a week, and 40.2% said they used it averagely […]

Whitepaper: China Online Video Market 2013

China online video market had been growing fast in the recent years. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase.