This whitepaper provides an overview to WeChat Mini-Programs, a light apps ecosystem Tencent builds on top of WeChat. WeChat officially launched Mini-Programs on January 2017. The light apps that do not require download or installation; and, users can simply leave the application after use without the need to uninstall.
This whitepaper provides an overview of China internet users and China internet market. As of December 2017, the number of China internet users totaled 772 million according to data from CNNIC with a penetration rate of 55.8%. Users from China’s urban area account for 73% of total users. China internet users an average spend 27 […]
China’s online shopping market developed steadily in 2014. The number of China’s online shoppers increased by 60 million to 361 million users and mobile shoppers by 92 million to 236 million users in 2014.
The total number of mobile internet users in China reached 857 million according to MIIT. This whitepaper containing 70 pages provides you an update of China mobile development in 2014 including the following categories of statistics:
Tencent is one of the most successful Chinese internet company listed in Hong Kong, its market value once surpassed USD 100 billion in 2013 which was second only to Google and Amazon in the global internet industry. Instant Messaging client QQ and mobile app WeChat are the flagship products of Tencent. QQ attracted 800 million […]
Chinese netizens showed a high frequency of credit card usage in the past year 2013, 82% Chinese netizen held credit cards. 78% respondents admitted that they owned a credit card and was using it. And the credit card using frequency was growing, 47.2% used at least once a week, and 40.2% said they used it averagely […]
China online video market had been growing fast in the recent years. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase.
Taobao is the largest online shopping place in China and its online B2C platform Tmall is often a more efficient and effective platform for merchants to start generating revenue online.
This whitepaper demonstrates how Chinese consumers make payment online; in addition, it explains how international retailers can utilize Alipay to receive cross-border online shopping payment from China.
China Social Media Whitepaper shares China social media stats, trend and insights for marketers interested in having a better understanding on China social media landscape. Preview of China Social Media Whitepaper Click here to download a full version of this whitepaper. Sign up on the right to receive an update on other CIW whitepaper.
This whitepaper is tailored for traditional education marketers who are interested in recruiting students in China.