China online video market had been growing fast in the recent years. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase.
This paper will give you a market overview of China online video market in 2012 and the first half of 2013, with yearly and quarterly data report. The third part analyzed Chinese netizens online video watching behavior.
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