China’s online shopping market developed steadily in 2014. The number of China’s online shoppers increased by 60 million to 361 million users and mobile shoppers by 92 million to 236 million users in 2014.
The overall transaction values of China’s online shopping market reached 2,789.8 billion yuan in 2014 according to CNNIC and the average expenditure in half year of 2014 by frequent shoppers reached 12,610 yuan (US$1,976.78), almost five times of 2,687 yuan (US$421.22) by the generic online shoppers.
CIW China Online Shopping Insights 2014 (42 pages) gives you a general understanding of China’s online shopping market in 2014.