CIW eBook Uncle Kai’s Storytime tells the story of how an ex-host of China Central Television built a successful business seeing the rising trend of paying for content or knowledge online in China. Uncle Kai’s Storytime is founded by Wang Kai, an ex-host of China Central Television (CCTV). Started as a personal routine with his […]
The latest update on: 17 May 2017; 25 pages. Access level: CIW Premium Quarterly & Annually Billed members only Summary: Outbound tours accounted for 53.5% of China’s online holiday market, followed by domestic trips and nearby tours in 2016. In 2017, China’s travelers are expected to take more domestic trips. “features of the attractions” is […]
Updated on: 24 April 2017 Access level: CIW Premium Quarterly/Annually Billed China Mobile Trends provides an overview of China’s mobile era with 98 pages of slides including: China mobile internet overview Mobile smart devices in China Overview; user demographic and geographic profile Wearable device, VR, smart watch, China smartphone market Smartphone shipment, penetration rate by […]
This e-book provides a list of top 200 mobile apps by the number of monthly active users (“MAU”). Statistics provided include the name of the app, MAU, MAU growth YoY, DAU, average monthly sessions per user, TGI-fashion lovers, and TGI-car owners. Check out the detailed top mobile apps stats in China market here or download […]
Updated in December 2016 November 11th, also called Double 11, has become a special festival during recent years. With four characters of “1”, this date is named as Bachelor’s Day or Singles’ Day. On this day, young people hold bachelor parties to simply have fun. Some choose to end their bachelor life by showing love […]
Updated in 2015 WeChat Advertising Guide introduces two mobile advertising options on WeChat platform: official account ads and mobile feed ads. Pricing, ad formats and case studies are included.
In 2013, competition between Chinese brands was extremely fierce. Some brands provoked confrontations with competitors. Social media rose to be an important battlefield in recent years.
The combined number of monthly active users of Weixin (Chinese version of Wechat) and Wechat were 438 million by June 30 2014, an increase of 11% QoQ or an increase of 57% YoY.
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this e-book aims to provide you some insights.