In 2013, competition between Chinese brands was extremely fierce. Some brands provoked confrontations with competitors. Social media rose to be an important battlefield in recent years.
The combined number of monthly active users of Weixin (Chinese version of Wechat) and Wechat were 438 million by June 30 2014, an increase of 11% QoQ or an increase of 57% YoY.
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this e-book aims to provide you some insights.