The total retail sales of consumer goods in China reached 291.94 billion yuan (US$46.45 bn), up by 10.1% year-on-year, according to National Bureau of … [Read More...]
China Retail / Online Shopping Trends & Insights
China online shopping average revenue per user rise to US$43
China online shopping market reached 1.8 trillion yuan in Q3 2017 with a growth rate of 37.5% YoY. Mobile shopping growth slowed down to 35% and reached … [Read More...]
China Travel Trends & Insights
Chinese New Year tourists up 12.1% to 386 mn person-trips in 2018
According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an … [Read More...]
![[REPORT] China outbound tourism trend 2018; the beauty and uniqueness are the primary consideration](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/travel-cruise-airplane-360x200.jpg)
[REPORT] China outbound tourism trend 2018; the beauty and uniqueness are the primary consideration
A survey by Nielsen shows that for Chinese tourists who are generally well-off, tourist attractions and the travel experience are more important factors … [Read More...]
Media & Entertainment
How to use live streaming for successful marketing in China in 2018
In 2017, China's online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by … [Read More...]
The secret recipe of GQ’s WeChat success
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation. … [Read More...]
China Consumer Products
These 6 key marketing factors can help draw more FMCG Chinese buyers
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that … [Read More...]
How to command price premium in China
In China market today, “consumption upgrading” is a buzzword, which means Chinese consumers are no longer focusing only on cheap prices, they are now more … [Read More...]
China Technology News
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. … [Read More...]
Top mobile apps in China 2018; led by WeChat, QQ, Alipay, Taobao, iQiyi
Mobile social networking is the top category of mobile apps in China by the average total time spent based on data from QuestMobile, followed by mobile videos, mobile games, and news and information. Top 10 mobile … [Read More...]
![[REPORT] Post-90s mobile user study in lower-tier cities in China](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/mobile-150x150.png)
[REPORT] Post-90s mobile user study in lower-tier cities in China
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with … [Read More...]
Tencent performance highlights Q4 2017; WeChat MAU exceeded 1 billion
Tencent announced total revenues of RMB66,392 million (USD10,161 million) for Q4 2017, an increase of 51% YoY; RMB237,760 million (USD36,387 million), an increase of 56% over the year for the whole year of 2017. … [Read More...]