China grocery e-commerce market overview; to grow over 39% in 2020

China’s grocery B2C e-commerce transactions totaled 544.94 billion yuan in 2019 and are estimated to exceed 1.38 trillion yuan by 2022. 74.8% of the market is dominated by mainstream e-commerce platforms such as Taobao, JD, Pinduoduo while the grocery vertical e-commerce platforms have a 25.2% market share. Grocery e-commerce’s penetration

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