Luxury brand marketing trends in China 2019

Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major

Read More »

CIW Dossiers

View a collection of information and statistics on a general topic, application, or company.

CIW eBooks

Find out stories and insights on trending topics in China digital market.

CIW Whitepaper

Get an overview of China digital trends. Delivered right to CIW Weekly subscribers' inbox. .