CIW Course
China digital landscape

7

Lessons

34

Videos

All

Skill Level

4:11h

Duration

English

Language

The course is currently fully enrolled. You can register your interest below for the next earliest access.

    Learning Path

    An overview of China internet users

    An overview of China’s digital landscape

    Mini Program platforms overview

    Top search engines

    Emerging search channels

    Search engine marketing

    1. WeChat

    2. Weibo

    3. Douyin

    Influential channels covered: Douban, Zhihu, Xiaohongshu, Baidu Tieba

    Top e-commerce platforms

    Grocery e-commerce platforms

    Vertical e-commerce platforms

    Online PR

    Online advertising channels (search, social, video, newsfeed, etc.)

    KOL (Key Opinion Leader)

    Content networks

     

    1. Online videos

    2. Online games

    3. Online music

    What people are saying



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