CIW Course
China digital landscape

7

Lessons

34

Videos

All

Skill Level

4:11h

Duration

English

Language

The course is currently fully enrolled. You can register your interest below for the next earliest access.

Learning Path

An overview of China internet users

An overview of China’s digital landscape

Mini Program platforms overview

Top search engines

Emerging search channels

Search engine marketing

1. WeChat

2. Weibo

3. Douyin

Influential channels covered: Douban, Zhihu, Xiaohongshu, Baidu Tieba

Top e-commerce platforms

Grocery e-commerce platforms

Vertical e-commerce platforms

Online PR

Online advertising channels (search, social, video, newsfeed, etc.)

KOL (Key Opinion Leader)

Content networks

 

1. Online videos

2. Online games

3. Online music

What people are saying



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