Weibo monthly active users (“MAUs”) were 550 million in March 2020, a net addition of approximately 85 million users, or 16% increase on year over year basis. Mobile MAUs represented about 94% of MAUs.
Chinese Social Media Trends, Statistics, and Insights
Chinese social media landscape is very unique as compared with the rest of the world. Most of the world's popular social media platforms, such as Facebook, Instagram, Twitter, Snap, can't be accessed except LinkedIn.
Top Chinese Social Media Sites & Apps
Tencent's Social Media Apps
WeChat, an all-in-one mobile app with social media and networking features in Chats, WeChat Moments (networking), and WeChat Groups, is the largest social media in China. It started as an instant messenger and now includes multiple features such as social networking, payment, gaming, and content network.
QQ also started as a messenger, previously called OICQ, and is now integrated with social networking features as well. It is very popular among Generation Z in China.
Qzone is a social networking website, born as an extension on QQ platform, which was also created by Tencent in 2005. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos.
Other Top Social Media Apps
Weibo started like China's Twitter and now it is very different. It remains a top social media platform in China. This is where the breaking news often surfaces. There were several players in Weibo market including Sina, Tencent, Netease, and Sohu; but, now just one.
WeChat, Weibo, and TikTok are on many Chinese marketers' top 3 list.
Zhihu, known as a community Q&A website or China's Quora, was launched on January 26, 2011. Zhihu users are relatively more educated with higher incomes, comparing with other Q&A websites such as Baidu Zhidao.
Xiaohongshu, a.k.a. RED, was created in 2013 as a social media and e-commerce platform. A large portion of its users are Generation Z. Its app allows users and influencers to post and share product reviews, travel blogs and lifestyle stories via short videos and photos.
You will find articles below on China's social media landscape, usage, trends, statistics, and marketing insights.
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020. The peak engagements are right before lunch and after work.
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020, according to Tencent’s financial results. Smart device MAU of QQ decreased by 1% to 693.5 million.
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Monthly active users of Momo, China’s social media and dating platform, reached 114.5 million in December 2019, compared to 113.3 million in December 2018.
Bilibili, a leading online entertainment platform for Generation Z in China, saw a 40% growth in monthly active users (MAU) in Q4 2019, which exceeded 130 million.
Tencent’s revenues in the last quarter of 2019 reached US$15,161 million, an increase of 25% YoY. Monthly active users (MAU) of WeChat grew to 1,164.8 million, up 6.1% YoY. Smart device MAU of QQ was 647 million, down 7.5% YoY.
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Weibo’s monthly active users (“MAUs”) grew to 516 million in December 2019, a net addition of approximately 54 million users year-over-year. Mobile MAUs represented 94% of MAUs.
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Alibaba Taobao announced the official launch of Taoxiaopu in the last week of 2019 after half a year’s testing. It is now open to everyone for free. Through Taoxiaopu, anyone can sell products without inventories and make money from commissions with a few clicks. Taobao already has an affiliate program called Taobaoke; why does Alibaba […]
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
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