Momo, one of China’s top mobile social networking platform, announced total net revenues of RMB4,152.6 million (US$604.9 million) in the second quarter of 2019, an increase of 32% from RMB3,152.5 million in Q2 2018.
China Social Media Trends, Statistics, and Insights
China social media landscape is very unique; you should not simply copy whatever you do in other countries to the Chinese market. You need a thorough understanding of the social media landscape in China, the culture and people. Before you take any actions, you need to develop a digital strategy around your business objective.
The top trending Chinese social platforms in China are WeChat, Weibo, QQ (messenger), Xiaohongshu, Zhihu, and TikTok. In fact, a good number of sites and mobile apps are integrated with social and networking features including e-commerce platforms like Taobao, online video platforms, and news apps such as Toutiao.
WeChat, an all-in-one mobile app with social media and networking features in Chats, WeChat Moments (networking), and WeChat Groups, is the largest social media in China.
Weibo started like China's Twitter and now is very different. It remains a top social media platform in China. This is where the breaking news often surface. There were several players in Weibo market including Sina, Tencent, Netease, and Sohu; but, now just one.
You will find articles below on China's social media landscape, usage, trends, statistics, and marketing insights.
Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Its average daily active users (“DAUs”) were 211 million in June 2019, a net addition of about 21 million users year-over-year according to Weibo’s official finance results.
China’s effort to expand garbage sorting into more cities will have a far-reaching impact on consumers’ shopping behavior and their attitudes towards brands.
The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.
Social media continues to play an important role in China’s e-commerce market in the last three years. Social e-commerce GMV reached 626.85 billion yuan in 2018 with an increase of 255.8%. It’s expected to continue the fast growth and exceed 1.3 trillion yuan in 2019 and 2.86 trillion in 2021.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
China’s emerging Gen-Y’s complete travel experience journey has five stages: dream, plan, book, experience, and share. Let’s see an overview of emerging Gen-Ys’ power, how they re-shape China’s travel market, stages of their travel journey, and how to get ready. Overview of Emerging Generation Y’s power There is no strict demographic definition for Generation Y […]
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand […]
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing value, and top 10 sectors of advertisers. 1. Comparison of social relationship intensity KOLs on Tik Tok connect to users through contents rather than as individuals. Tik Tok’s main feature […]
Women in China accounted for more than 63% of the total number of travel bloggers. And travel bloggers traveled more than twice a month on average; 89% of travel bloggers have excellent travel guide writing skills and 79.1% of them are familiar with photography, according to a Fliggy report. The majority of travel bloggers are […]
As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people’s established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses […]
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018. Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to […]