With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
China Online Video Market
Top online video platforms in China with top market shares by MAU are Tencent Videos, iQiyi, and Youku, who merged with another largest online video website Tudou, with mobile apps for various platforms in China.
Bilibili is another video platform you should be aware which consists of a large proportion of young users with high engagement.
Download CIW Dossier on China Online Video.
The total advertising spending in China decreased by almost 20% YoY in the first six months of 2020, including TV, radio, print, outdoor, and internet. IT Products and Services is the only category seeing positive growth (80.9%) in traditional advertising spending in H1 2020. The most popular digital advertising channels in 2020 are influencer live […]
WeChat remains the top mobile app in China in June 2020 and it’s the only mobile app with over 1 billion MAU. There are 7 mobile apps in the same period with over 500 million MAU: QQ, Taobao, Alipay, Weibo, Sogou Input, iQiyi, and Tencent Videos. Check out top mobile apps in delivery, social networking, […]
China’s mobile internet saw 1.426 billion unique devices in June 2020, an increase of 2.2% YoY, according to data from iResearch. Bookkeeping, Food delivery, and Productivity & Office saw the fastest growth in app usage in June 2020. The daily mobile internet usage in China reached 4.24 hours per device. The top three mobile app […]
Average monthly active users (MAUs) of China’s video platform Bilibili reached 171.6 million, and mobile MAUs reached 152.9 million, representing increases of 55% and 59%, respectively, from the same period in 2019.
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
China online entertainment market grew by 8.1% over the first quarter of 2020 and reached 116.6 billion yuan in the second quarter of 2020.
Douyin, TikTok’s China native app, saw its monthly active users increased to 518 million in March 2020, an increase of 14.7% YoY. And, the average monthly usage hours increased to 28.5 hours, an increase of 72.7% YoY. The female user ratio on the TikTok platform increased to 57% in March 2020 from 41% a year […]
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
Bilibili, a leading online entertainment platform focus on Generation Z in China, reported 69% growth of net revenues (2,315.5 million yuan or US$327.0 million) in the first quarter of 2020.
WiMi Hologram Cloud Inc., a holographic augmented reality (AR) application platform in China, started trading under the ticker symbol of “WIMI” on NASDAQ on 1 April 2020.
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.