Tencent Video and Baidu's iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU. … [Read more...]
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China's short video market. … [Read more...]
China online advertising market overview 2011-2019e
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. … [Read more...]
60% of China’s media spend will be on mobile by 2021
Mobile will become China's largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend. … [Read more...]
China Online Learning Market Overview for 2016
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr. … [Read more...]
China’s mobile apps market insights in 2016
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile. … [Read more...]
China online advertising market overview Q3 2016
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ. … [Read more...]
China’s top mobile Apps by categories in Q1 2016
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile. … [Read more...]
China mobile internet users favor 5-10 mins video clips
Nearly 90% respondents, surveyed in a Tencent's research, watched videos on mobile during the past three months. … [Read more...]
China advertising revenues forecast 2016-2018
Chinese users' average daily time spend on digital media increased from 35.8% (1.78 hours per user) in 2011 to 50.4% (3.08 hours per user) in 2015 according to eMarketer. … [Read more...]
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they will become the driving force of Chinese consumers in 5 to 10 years. … [Read more...]
China Post-90s Insights on Entertainment in 2015
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point. … [Read more...]
More Chinese Watched Video on Smartphones in 2015
Over three-quarters of China's online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA. … [Read more...]
Mobile to Account for 31% of China Digital Ad Spends by 2017
Global advertising spends will reach US$579 billion with an increase by 4.7% by the end of 2016 according to ZenithOptimedia. The global advertising market has maintained a steady growth of 4% to 5% since 2011. … [Read more...]
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile. … [Read more...]
Digital Accounting for Over 50% of Chinese Media Time
China's online video market is expected to reach 36.8 billion yuan (US$5.76 billion) in 2015, representing an increase of 50.2% compared to the previous year according to iResearch. … [Read more...]