The top 20 mobile apps in China by total monthly active users in March 2020 are led by WeChat, QQ, Alipay, Taobao, iQiyi, Tencent Video, Baidu, Sogou Input, TikTok, Gaode Maps, and etc. Check out top mobile apps in delivery, social networking, travel, lifestyle, video, podcast, music, news, short video, and smart device management categories. […]
China Online Video Market Share, Statistics of Sites & Apps
Top online video platforms in China with top market shares by MAU are Tencent Videos, iQiyi, and Youku, who merged with another largest online video website Tudou, with mobile apps for various platforms in China.
Check out the segment of live streaming and short videos markets. Short video is a fast-growing video segment in China, with ByteDance's TikTok leading the market.
Bilibili is another video platform you should be aware which consists of a large proportion of young users with high engagement.
Download CIW Dossier on China Online Video.
Douyin (TikTok) users overview in Q1 2020; 518 million MAUs
Douyin, TikTok’s China native app, saw its monthly active users increased to 518 million in March 2020, an increase of 14.7% YoY. And, the average monthly usage hours increased to 28.5 hours, an increase of 72.7% YoY. The female user ratio on the TikTok platform increased to 57% in March 2020 from 41% a year […]
China online advertising market down 20% in Q1 2020 (Updated)
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]
China digital entertainment market grew over 10% in Q1 2020
China’s digital entertainment market is expected to reach 113.31 billion yuan in the first quarter of 2020, up 10.4% QoQ. China’s digital entertainment market exceeded 100 billion yuan in the last quarter of 2019, reaching 102.63 billion yuan, an increase of 16.9% QoQ. As the end of the year is the peak season for advertising, […]
Shoppers could soon buy JD products on Kuaishou platform
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
Gen-Z platform Bilibili MAU up 70% to 172 million in Q1 2020
Bilibili, a leading online entertainment platform focus on Generation Z in China, reported 69% growth of net revenues (2,315.5 million yuan or US$327.0 million) in the first quarter of 2020.
China’s largest holographic AR app platform WiMi listed on NASDAQ
WiMi Hologram Cloud Inc., a holographic augmented reality (AR) application platform in China, started trading under the ticker symbol of “WIMI” on NASDAQ on 1 April 2020.
Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
Short video market trends in China for 2020
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
Social media company JOYY global mobile MAU over 485 million in 2019
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.
Gen-Z platform Bilibili monthly paying users doubled in Q4 2019
Bilibili, a leading online entertainment platform for Generation Z in China, saw a 40% growth in monthly active users (MAU) in Q4 2019, which exceeded 130 million.
TikTok competitor Kuaishou announced DAU of over 300 million
China’s second-largest short-video platform Kuaishou (or Kwai) announced 300 million daily active users (“DAU”) milestone last week. The total number of short videos published on Kwai’s platform exceeded 20 billion.
Pinduoduo testing short videos with product searches
During the Chinese New Year holiday, Pinduoduo quietly launched a short video function called “Duoduo Video” in its app.
TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]
Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]