Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to 61.3 million of total subscribing members as of March 31, 2018, up 58% year over year.
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
The cloud computing for video market in China reached US$46.5 million in 2018, with Alibaba Cloud being the biggest vendor (42.5%). 80% of China’s leading live streaming sites or apps are using Alibaba Cloud to power their operations. The cloud computing for video market totaled 3.12 billion yuan (US$466.13 million) market in 2018, an increase […]
In January 2019, Tik Tok took the first spot of the top 20 most downloaded video/live streaming apps list with nearly 75 million downloads from App Store and Google Play overseas. Roughly 46% of its downloads came from India. The downloads of the top 20 apps grew by 167% to reach 164 million, with 55% coming […]
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users. The short […]
Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018. Tencent Video, iQiyi, and Youku took the top three places with […]
WeChat launched two new sections -“Time Capsule” and “Top Stories”- and several news features for WeChat iOS 7.0 on December 21, 2018. That’s the biggest upgrade since version 6 four years ago and one big move into the short video market. The new version is not yet available for Android smartphone users.
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services revenue was RMB2.9 billion (US$415.3 million), representing a 78% increase from Q3 2017. Online advertising services revenue was RMB2.4 billion (US$348.9 million), down 4% YoY.
Search ads market in China is losing its share while e-commerce ads account for 32% of total. News feed ads are gaining its popularity facing the slowed growth of display ads in China. Also find out the forecast of China’s e-comerce, online videos, social ads, and online portal ads markets. Online ads in different formats […]
China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than live streaming mobile apps in China’s Q2 mobile apps market. In June 2018, users totally spent 726.7 billion minutes in using short video apps, 4.7 times higher than 127.2 billion […]