In 2017, China's online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come while the revenues of traditional media … [Read more...]
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
[REPORT] Post-90s mobile user study in lower-tier cities in China
![[REPORT] Post-90s mobile user study in lower-tier cities in China](https://d3h4ic4mid7cwj.cloudfront.net/wp-content/uploads/mobile-150x150.png)
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 times as many as that in the same … [Read more...]
China short-video app users profile 2017
Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing. … [Read more...]
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China's online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. … [Read more...]
China short video market in Q3 2017; total MAU grew to 244 million
Total monthly active users of China's short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million. … [Read more...]
China short-video platform users overview Q3 2017; MAU reached 244M
The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. … [Read more...]
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. … [Read more...]
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated "integrated platforms" and curated "aggregators". Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. … [Read more...]
China’s mobile live streaming market insights Q2 2017
Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other "reality" programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals each day. … [Read more...]
China online advertising market overview Q2 2017
Online advertising in China has advanced by leaps and bounds over the past few years, driven by ever-increasing internet penetration and a cutting-edge mobile internet industry; in a nation where most users access the internet through smartphones and tablets, the advertising and content-generation industries have moved from imitating Western models to forging their own path in … [Read more...]
Top mobile video apps in China in March 2017
Tencent Video and Baidu's iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU. … [Read more...]
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China's short video market. … [Read more...]
China online advertising market overview 2011-2019e
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. … [Read more...]
60% of China’s media spend will be on mobile by 2021
Mobile will become China's largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend. … [Read more...]
China Online Learning Market Overview for 2016
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr. … [Read more...]
China’s mobile apps market insights in 2016
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile. … [Read more...]