Bilibili’s average monthly active users (MAUs) reached 202 million in Q4 2020, and mobile MAUs reached 186.5 million, representing increases of 55% and 61% respectively, from Q4 2019.
China Online Video Market
Top online video platforms in China with top market shares by MAU are Tencent Videos, iQiyi, and Youku, who merged with another largest online video website Tudou, with mobile apps for various platforms in China.
Bilibili is another video platform you should be aware which consists of a large proportion of young users with high engagement.
Download CIW Dossier on China Online Video.
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok.
The top mobile apps by MAU growth are QQ Browser, Taobao, Pinduoduo, DingTalk, and TikTok Lite in September 2020. The top lifestyle mobile platforms are led by Meituan, Meituan Delivery, and Alibaba’s Ele.me including mobile apps and mini programs. Douyin (TikTok) remains the top short video app in China, followed by Kuaishou. Taobao saw over […]
Top mobile app categories with the largest active user growth in Q3 2020 are Transportation, Finance, and Shopping. Instant Messaging remains the top segment among China’s social media apps in September 2020 with over 1 billion active users, followed by Weibo and Dating (330.57 million). K12 is the largest segment in China’s online education market […]
China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an increase of 14.9%. The short video platforms with the largest advertising revenue growth are Kwai (Kuaishou), Xigua (owned by ByteDance), and Haokan (owned by Baidu). Short video market trends in […]
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
China online entertainment market grew by 8.1% over the first quarter of 2020 and reached 116.6 billion yuan in the second quarter of 2020.
Douyin, TikTok’s China native app, saw its monthly active users increased to 518 million in March 2020, an increase of 14.7% YoY. And, the average monthly usage hours increased to 28.5 hours, an increase of 72.7% YoY. The female user ratio on the TikTok platform increased to 57% in March 2020 from 41% a year […]
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
WiMi Hologram Cloud Inc., a holographic augmented reality (AR) application platform in China, started trading under the ticker symbol of “WIMI” on NASDAQ on 1 April 2020.
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.