The revenues of China’s short video market grew by over 7 times to 46.7 billion yuan (US$6.6 bn) in 2018. It’s expected to continue the fast growth and exceed 100 billion yuan (US$14.16 bn) in 2019 and 211 billion yuan (US$29.87 bn) by 2021.
China Online Video Market Share, Statistics of Sites & Apps
Top online video platforms in China with top market shares by MAU are Tencent Videos, iQiyi, and Youku, who merged with another largest online video website Tudou, with mobile apps for various platforms in China.
Bilibili is another video platform you should be aware which consists of a large proportion of young users with high engagement.
Download CIW Dossier on China Online Video.
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the arena is iQiyi. iQiyi, whose main content is professional copyright videos such as movies, TV dramas and variety shows, has recently launched a Vlog application called “iQiyi Suike”, which is […]
Millennial foodies in China are all familiar with “Cat’s Kitchen” (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video “Christmas Gingerbread Man” 5 years ago. Thanks to a rich storyline that focuses on […]
Enterprise live streaming services reached 760 million yuan (US$110.49 mn), experiencing fast growth in the past 4 years when it first exceeded 100 million yuan in 2015. It’s expected to reach 1.14 billion yuan (US$165.73 mn) in 2019 and grow further to 2.21 billion yuan (US$321.29 mn) in the year 2021.
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and lifestyle. They desire to try new and cool things resulting in the rising of popular online shop and travel places. China Everbright Bank Credit Card Center has a keen insight […]
TikTok signed a 7-billion yuan agreement with Taobao including 6 billion yuan ads and 1 billion yuan commission according to leaked news online. TikTok denied the accuracy of those numbers but the news got the attention of many in the e-commerce market.
As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people’s established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses […]
China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018. Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to […]
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained its top position, followed by Kuaishou. Market penetration of short video kept growing momentum in the past year and reached 62.2%, an increase of 76.7% year-on-year. The average DAUs was […]
The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead and together accounted for over 85% of the total average DAUs in December 2018. Market penetration of live streaming is still very low as compared with other entertainment apps. It […]
Video site Bilibili, popular among the young internet users in China, reported total revenues of 1.37 billion yuan in Q1 2019. Its monthly active users exceeded 101 million and mobile MAU reached 88.6 million. Bilibili, a.k.a. “B site”, is a video sharing website themed around animation, comic, and game based in China, where users can […]
Influenced by the booming short video and live streaming, the spotlight seems to turn back to traditional offline entertainment services, such as movie theatre, concert, and music festivals.
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to 61.3 million of total subscribing members as of March 31, 2018, up 58% year over year.