As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion in the industry. In people’s established view, Kwai and Tik Tok are different as Kwai is more bound with the mass while Tik Tok maintains more taste; while Kwai focuses […]
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
China online advertising to exceed US$90 bn in 2019, led by e-commerce, newsfeed, and search ads
China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018. Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to […]
Top online video apps in Dec 2018
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
China’s short video apps penetration up 76.7%
The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained its top position, followed by Kuaishou. Market penetration of short video kept growing momentum in the past year and reached 62.2%, an increase of 76.7% year-on-year. The average DAUs was […]
China’s top live streaming mobile apps in 2018
The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead and together accounted for over 85% of the total average DAUs in December 2018. Market penetration of live streaming is still very low as compared with other entertainment apps. It […]
Gen-Z video platform Bilibili MAU exceeded 101 million in Q1 2019
Video site Bilibili, popular among the young internet users in China, reported total revenues of 1.37 billion yuan in Q1 2019. Its monthly active users exceeded 101 million and mobile MAU reached 88.6 million. Bilibili, a.k.a. “B site”, is a video sharing website themed around animation, comic, and game based in China, where users can […]
China pan-entertainment market exceeded 500 billion yuan in 2018
Influenced by the booming short video and live streaming, the spotlight seems to turn back to traditional offline entertainment services, such as movie theatre, concert, and music festivals.
China digital video market overview 2019
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
iQiyi’s total members grew by 58% in Q1 2019
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to 61.3 million of total subscribing members as of March 31, 2018, up 58% year over year.
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for the fiscal year of 2018. The average mobile MAUs and MAUs reached 50.7 million and 116.6 million, respectively. Total paying users increased by 73.1% year-on-year to 4.8 million.
China’s video cloud market to grow by 37.5% in 2019
The cloud computing for video market in China reached US$46.5 million in 2018, with Alibaba Cloud being the biggest vendor (42.5%). 80% of China’s leading live streaming sites or apps are using Alibaba Cloud to power their operations. The cloud computing for video market totaled 3.12 billion yuan (US$466.13 million) market in 2018, an increase […]