Bilibili’s average monthly active users (MAUs) reached 267.2 million in Q3 2021, and mobile MAUs reached 249.9 million, representing increases of 35% and 36% YoY, respectively.
China Online Video Market
Top online video platforms in China with top market shares by MAU are Tencent Videos, iQiyi, and Youku, who merged with another largest online video website Tudou, with mobile apps for various platforms in China.
Bilibili is another video platform you should be aware which consists of a large proportion of young users with high engagement.
Download CIW Dossier on China Online Video.
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
China’s online advertising market is expected to exceed 934 billion yuan in 2021 and 1.29 trillion yuan by 2023. iResearch forecasts China mobile advertising market is to reach 835 billion yuan in 2021 and 1.17 trillion yuan by 2023. The top segments in China online advertising market are e-commerce ads (40.1% in 2021) and newsfeed […]
The average DAUs on Kuaishou app was 293.2 million in Q2 2021, representing an increase of 11.9% from 262.1 million for the same period of 2020.
The top mobile apps in China by MAU are led by WeChat, Taobao, Alipay, QQ, Gaode Maps, Baidu, Pinduoduo, Douyin (TikTok), and Sogou Input. WeChat Mini Programs plays a critical role in some mobile platforms’ user growth This briefing covers finance, news, lifestyle, real estate, travel, office, education, social networking, and medical health Top 20 […]
China online video market reached 893 million MAU in June 2021 Short video market saw 905 million MAU Douyin vs. Kuaishou With China’s online video platforms’ increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and Q2 year-on-year growth rate has turned positive. The top 3 online video […]
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
The top mobile app categories by total users are messaging (978M), payment (853M), and shopping (781M) The number of mobile apps available in the Chinese market dropped to 3.45 million in 2020 Top 1 mobile apps in Messaging, Payment, and E-commerce are in dominant positions reaching 91.1%, 94.7%, and 79.4% users in the respective categories. […]
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according to Tencent News. The DAU of Douyin Lite and Douyin Huoshan exceeded 100 million, which indicates that a combined DAU of all Douyin platforms could reach about 700 million. According […]
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok.
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets outside of China.
Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.
WiMi Hologram Cloud Inc., a holographic augmented reality (AR) application platform in China, started trading under the ticker symbol of “WIMI” on NASDAQ on 1 April 2020.