Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in 2018 and 507 million in 2019. This market showed signs of a slowdown since 2017.
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
Tik Tok overtook Kwai to lead China’s short video market in Q2 2018
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to […]
China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
Paid content is becoming a mainstream in China
With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good content on the internet. Online video market generated 21.79 billion yuan (US$3.4 billion) from the paid users in 2017. It will keep the fast-growth of over 60%.
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, Tik Tok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018. A big chance came during Lunar New Year holiday and […]
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
[REPORT] China’s pan-entertainment market growing with paid users
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users. Comparing with online music and e-book, online video had the largest user base. The daily active users of online video reached 940 million, up by 11.9% from the same period […]
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
Chinese will spend 3 hours with internet every day in 2018
Adults in China will spend 6 hours and 23 minutes on media every day in 2018, up 11 minutes from 2017. Nearly half (47.1%) of media time, or 3 hours, will go to internet activities, an increase of 19 minutes from 2 hours and 41 minutes in 2017.
China mobile short-video app market 2018; Tik Tok vs. Kuaishou
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok. Short-video app download trend The demographic […]
Tencent platforms overview in Q1 2018; WeChat MAU exceeded 1 bn
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
How to use live streaming for successful marketing in China in 2018
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]