China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an increase of 14.9%. The short video platforms with the largest advertising revenue growth are Kwai (Kuaishou), Xigua (owned by ByteDance), and Haokan (owned by Baidu). Short video market trends in […]
China Advertising Market Insights
The number of monthly active users (MAU) of WeChat grew by 5.4% YoY to 1,212.8 million in the third quarter of 2020, according to Tencent’s quarterly results. Smart device MAU of QQ decreased by 5.5% to 617.4 million.
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years, which is higher than the global average of 2.8%, according to the latest report by PwC. Digital revenues experienced a drop in 2020 but are expected to grow at 5.4% […]
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
China online entertainment market grew by 8.1% over the first quarter of 2020 and reached 116.6 billion yuan in the second quarter of 2020.
The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu Aegis Network (DAN). Tencent displaces Baidu and becomes the second largest publisher by total net digital ad spending with an increase of 15.5% YoY. And. Alibaba will remain on top, […]
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become a primary channel for online advertisers, driven by strong short video growth. In the overall advertising market in China, education sector saw the strongest growth in Q1 while FMCG, Apparel, […]
The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
Bilibili, a leading online entertainment platform for Generation Z in China, saw a 40% growth in monthly active users (MAU) in Q4 2019, which exceeded 130 million.
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao, iQiyi, and Tencent Video while TikTok continues fast growth and ranks the 7th. Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, […]
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]