The total rate card ad spending in China declined by 8.8% YoY in the first half of 2019 (H1 2019) according to CTR. Traditional media lost 12.8% of ad revenueS from a year ago. Only food and transportation of the top 10 industries increased their ad spending. Ad Spending Change by Quarter 2016-Q2 2019 Ad […]
China Advertising Market Insights
Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Its average daily active users (“DAUs”) were 211 million in June 2019, a net addition of about 21 million users year-over-year according to Weibo’s official finance results.
The revenues of China’s short video market grew by over 7 times to 46.7 billion yuan (US$6.6 bn) in 2018. It’s expected to continue the fast growth and exceed 100 billion yuan (US$14.16 bn) in 2019 and 211 billion yuan (US$29.87 bn) by 2021.
Tencent’s total revenues were RMB88,821 million (USD12,920 million) in Q2 2019, an increase of 21% over the second quarter of 2018 according to its financial results. Operating profit was RMB27,521 million (USD4,003 million), an increase of 26% YoY. And, the operating margin increased to 31% from 30% last year.
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type to allow a shortened ad delivery of minimum of four hours. It also shared quick case studies of Prada and Olay utilizing the new promotion mode. For the launch of […]
In Becky’s initial WeChat e-commerce mini-program launch in December 2017, the transactions exceeded one million yuan in 7 minutes and nearly 3 million yuan sales in 113 minutes according to WeChat Advertising. Since then, it has been able to maintain a million transactions in the first minute of new product launches. For a direct e-commerce […]
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads. It has already served over 30 thousand brides since 2012. Some wonder how it gets the customer acquisition cost reduced by 94% and acquires 30 new customers every day during one […]
The revenues of Chinese search engine companies were estimated to reach 135.76 billion yuan (US$19.74 bn) in 2018, with an increase of 20.8% YoY according to iResearch.
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China. A recent report, jointly published by Tencent Advertising and Boston Consulting Group, revealed three major pain points for luxury brand […]
China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018. Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to […]
In March, Baidu’s mobile reach expanded to 1.1 billion monthly active devices while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries.
Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.