China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan (US$36.88 bn) market in 2017, representing roughly 70% of overall online advertising. News feed ads are gaining popularity.
Search ads market in China is losing its share while e-commerce ads account for 32% of total. News feed ads are gaining its popularity facing the slowed growth of display ads in China. Also find out the forecast of China’s e-comerce, online videos, social ads, and online portal ads markets. Online ads in different formats […]
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%. Mobile e-commerce users are getting younger with 43.3% […]
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster. The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers […]
Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3% year-on-year in the first half, higher than the 4.3% increase for the full year of 2017 and much faster than the 0.4% growth reported a year ago, according to CTR. […]
Alibaba buys into China’s leading out-of-home (OOH) marketing network which covers 150 cities and creates 500 million daily offline impressions. Alibaba Group announced on July 19 that it will pay US$1.43 billion for a 6.62% share of Shanghai-based Focus Media. It will also acquire another 5% interest in it within the next 12 months. Alibaba […]
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
Spending on digital marketing now accounts for a staggering 42.6% of the average marketing budget in China, up from 25.4% just two years ago. The shares of the marketing budget taken up by below-the-line (BTL) and above-the-line (ATL) spending have both decreased, now sitting at 29.5% and 27.8% respectively, according to a research study conducted […]
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the revival of traditional media spending. TV and broadcast saw a high rise of 16.5% and 15.8% respectively in media advertising spending. The full media advertising spending was significantly increased on […]
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re not you when you’re hungry” campaign won a Cannes Lion Creative Effectiveness award.
As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase of 32.5%. iOS platform dominates the click volume of performance-based advertising in 2017 in China, whose share grew to 98.5% […]