The number of monthly active users (MAU) of WeChat grew slightly to 1,308.9 million in the third quarter of 2022, according to Tencent’s quarterly results. Smart device MAU of QQ was 574.4 million.
China Advertising Market Insights
The WeChat advertising team announced the launch of WeChat search advertising on 3 November 2023, which supports competitive promotion capabilities.
Advertising spend in China in the first half of 2022 decreased by 11.8%, according to data from CTR. China’s advertising market saw contractions in multiple industries; IT Products & Services and Entertainment’s ad spend decreased by over 40% in H1 2022. Almost all top 10 industries by total TV ad spend saw various degrees of […]
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded 10 billion yuan (US$1.68 bn) in 2021, followed by JD (9.5 billion yuan or US$1.50 billion), according to data from QuestMobile.
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the largest quarterly net increase since 2016), according to the company’s financial results.
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years, which is higher than the global average of 2.8%, according to the latest report by PwC. Digital revenues experienced a drop in 2020 but are expected to grow at 5.4% […]
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao, iQiyi, and Tencent Video while TikTok continues fast growth and ranks the 7th. Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, […]
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]