China has announced another 24 cities as pilot zones for cross-border e-commerce to boost exports in December 2019 according to a statement released by the State Council.
Cross-border E-Commerce in China
The cross-border e-commerce (CBEC) market is hot and competitive in China.
Import CBEC Platforms
Top import CBEC platforms in China include
- Tmall Global, part of Tmall platform and owned by Alibaba Group
- JD Worldwide, part of JD.com
- Xiaohongshu, a social e-commerce platform where China internet users share their "best products" stories
- Kaola, previously owned by Netease and now sold to Alibaba Group
Export CBEC Platforms
The top export CBEC platforms among Chinese sellers are AliExpress (owned by Alibaba), Amazon, Wish, and eBay.
JD Worldwide has recently expanded its strategic partnership with The a2 Milk Company, the renowned ANZ region dairy brand. The strengthened partnership will see JD help a2 Milk bring more high-quality dairy products to the Chinese market through tailored marketing campaigns in both online and offline channels, and the exploration of more innovative marketing strategies.
China’s cross-border e-commerce market saw 8.8 trillion yuan transactions in 2018, over 20% of which are import e-commerce sales. The top platforms are Tmall Global and Netease Kaola. 25-34 years-old are the largest user segment (48%). And, cross-border online shoppers are highly educated with high income. Cross-border e-commerce received significant funding in 2018, represented by […]
Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China’s cross-border e-commerce market. Let’s take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions. Xiaohongshu is way ahead of Netease Kaola in terms of […]
The competition pattern of “duopoly” is still solid, while the competitiveness of UnionPay, a state-owned player, is improving. The penetration rates of Tenpay, inclusive of WeChat Pay and Mobile QQ Wallet, and Alipay are 89.2% and 69.5% respectively, with the number of estimated users reaching 940 million and 740 million respectively, according to an Ipsos […]
A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years. Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realizing this is attracting more global […]
Alibaba Group has entered into a strategic collaboration with the municipal government of Yiwu in Zhejiang Province to launch an eWTP hub in Yiwu to digitize trade infrastructure and empower new trade flows for the city, which is the world’s largest wholesale market.
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
Tmall Global introduced 122% more overseas brands in 2018, over 80% of which enter into the Chinese market for the first time. China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, led by Tmall Global, NetEase Kaola, and JD Worldwide. CBNData and Tmall Global forecast the number of Chinese consumers who […]
China’s Customs Tariff Commission of the State Council decided to adjust the import tax on imported goods according to the website of the Ministry of Finance.
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
China’s cross-border import retail e-commerce market grew by 36% to US$16.86 billion in Q4 2018. Tmall Global and NetEase Kaola together account for 56.2% of China’s cross-border import retail B2C market. China’s General Administration of Customs reported that the import and export cleared by customs’ cross-border retail e-commerce platform totaled 134.7 billion (US$19.82bn) in value […]
Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females. The top 3 countries selling to China were America, Japan, […]
The market penetration of comprehensive e-commerce apps reached 82.6%, an 11.3% increase year-on-year in China. Its average daily active users dropped by nearly 6.3 million to 209 million. The user base of cross-border e-commerce kept its fast-growing pace and reached 29.83 million in September. Mobile Taobao tops first with the average daily active users of 177.1 […]
Total cross-border e-commerce transactions were projected to hit 9.1 trillion yuan (US$1.33T) with 101 million haitao users by the end of 2018. 67.7% of users went to cross-border e-commerce platforms buying overseas for the first time. Haitao is the act of Chinese buying overseas either through online platforms or individual agents. China’s imports and exports increased […]