In June 2020, Alibaba’s China retail marketplaces had 874 million mobile MAUs, representing a quarterly net increase of 28 million. Annual active consumers on Alibaba’s China retail marketplaces was 742 million for the 12 months ended June 30, 2020, representing a quarterly net increase of 16 million.
Launched in May 2003, China e-commerce platform Taobao, based in Hangzhou city and owned by Alibaba Group, provides the largest online shopping website Taobao.com and mobile apps China. It is the largest sales and revenue contributor of Alibaba Group.
Taobao has hundreds of millions of customers on its platform. Now, the main growth comes from less developed areas. The total annual transactions on Taobao is over trillion yuan.
Tmall started as an extention of Taobao and now runs as a separate e-commerce platform. It's integrated with Taobao and Tmall products can be found in Taobao search results pages.
Upon its launch in 2003, Taobao offered free listings to sellers and introduced interactive website features such as instant messaging for buyer-seller communications and an escrow-based payment tool, Alipay, now owned by Ant Financial and affiliated with Alibaba.
Taobao became mainland China's online shopping market leader within two years. Its market share surged from 8% to 59% between 2003 and 2005, while eBay China plunged from 79% to 36%.
Taobao.com achieved 43.3 billion yuan (over US$6 billion) total online sales with 53 million users in year 2007. It started offering 7 days money-back guarantee, no question asked; a more broad and cheaper selection of brand products.
In April 2008, Taobao introduced a dedicated B2C platform called Taobao Mall to complement its C2C marketplace. Taobao Mall established itself as the destination for quality brand name products for Chinese consumers and was hosted at Tmall.com in November 2010 and renamed to Tian Mao (Tmall) in January 2012.
From 2012, Taobao began to accept international Visa and MasterCard credit and debit cards.
Over 23% of users changed their preference of channels for buying daily commodities, medical care, and fresh grocery products, according to a recent iResearch report. Overall, users tend to favor JD and PDD more. The preference for Tmall has remained the same while Taobao has declined. JD has become Chinese consumers’ first choice for fresh […]
Taobao remains the top mobile shopping platform (693 million) in China in April 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Pinduoduo, JD, Jingxi, and Vipshop ranks 2nd to 5th. Jingxi was launched in 2019 by JD to take on Pinduoduo on lower-tier cities while Taobao launched […]
Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target. Top Taobao Live anchors: Li Jiaqi and Viya Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 […]
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
Taobao sales referred from Taobao Live, Alibaba’s live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019. Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are […]
Along with Taobao’s “special offer edition”, there are also “super factory plan” and “10 billion production area plan”, three major initiatives that Alibaba uncovered asd three pillars of Taobao’s C2M strategy.
Alibaba Taobao announced the official launch of Taoxiaopu in the last week of 2019 after half a year’s testing. It is now open to everyone for free. Through Taoxiaopu, anyone can sell products without inventories and make money from commissions with a few clicks. Taobao already has an affiliate program called Taobaoke; why does Alibaba […]
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
This is the third part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here and part 2 here. You can download the full eBook here. Compared with manufacturing, China’s internet companies know more about how to interact with consumers. E-commerce factories is an attempt to promote manufacturing […]
This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
China’s online shopping users reached 370 million on desktop and over 1 billion unique mobile devices in September 2019. They use an average of 2.22 mobile apps and 6.3 hours on shopping. Missfresh beats Alibaba’s HemaFresh by total users in tier-1 cities. Also, check out the top mobile shopping apps by growth and total MAU. […]
Following Double 11 2019, the last major shopping festival is Double 12. Alibaba’s Taobao of Double 12 will focus on live broadcasting; everyone is the host and everything can be broadcasted. Interesting content will become a huge highlight of Double 12 on Taobao.