Following Double 11 2019, the last major shopping festival is Double 12. Alibaba’s Taobao of Double 12 will focus on live broadcasting; everyone is the host and everything can be broadcasted. Interesting content will become a huge highlight of Double 12 on Taobao.
Taobao Statistics, Market Share, Trends, Insights
Launched in May 2003, China e-commerce platform Taobao, based in Hangzhou city and owned by Alibaba Group, provides the largest online shopping website Taobao.com and mobile apps China. It is the largest sales and revenue contributor of Alibaba Group.
Taobao has hundreds of millions of customers on its platform. Now, the main growth comes from less developed areas. The total annual transactions on Taobao is over trillion yuan.
Upon its launch in 2003, Taobao offered free listings to sellers and introduced interactive website features such as instant messaging for buyer-seller communications and an escrow-based payment tool, Alipay, now owned by Ant Financial and affiliated with Alibaba.
Taobao became mainland China's online shopping market leader within two years. Its market share surged from 8% to 59% between 2003 and 2005, while eBay China plunged from 79% to 36%.
Taobao.com achieved 43.3 billion yuan (over US$6 billion) total online sales with 53 million users in year 2007. It started offering 7 days money-back guarantee, no question asked; a more broad and cheaper selection of brand products.
In April 2008, Taobao introduced a dedicated B2C platform called Taobao Mall to complement its C2C marketplace. Taobao Mall established itself as the destination for quality brand name products for Chinese consumers and was hosted at Tmall.com in November 2010 and renamed to Tian Mao (Tmall) in January 2012.
From 2012, Taobao began to accept international Visa and MasterCard credit and debit cards.
In September 2019, Alibaba’s China retail marketplaces had 785 million mobile MAUs, representing a quarterly net increase of 30 million. Annual active consumers on Alibaba’s China retail marketplaces reached 693 million for the 12 months ended September 30, 2019, compared to 674 million for the 12 months ended June 30, 2019.
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
In June 2019, Alibaba’s China retail marketplaces had 755 million mobile MAUs, representing a quarterly net increase of 34 million. Annual active consumers on Alibaba’s China retail marketplaces was 674 million for the 12 months ended June 30, 2019, compared to 654 million for the 12 months ended March 31, 2019.
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net […]
Alibaba reported fiscal year revenue growth of 51% as well as robust user growth and engagement. Excluding the effects of consolidating acquired businesses, revenue would have increased by 39% year-over-year, according to Maggie Wu, Chief Financial Officer of Alibaba Group.
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]
Taobao will leverage its live streaming technology to help incubate 1,000 key opinion leaders in China’s countryside in an effort to boost rural development according to Alibaba. By helping farmers go online, Taobao aims to enable farmers to find new markets and customers from their homegrown products.
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
2018 marked the fourth wave of IPO fever with 42 companies going public. The overlapping users reached 137.87 million among Pinduoduo (272.6 million) and mobile Taobao (699 million). Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration. 2018 had seen 42 Chinese companies from a variety of verticals […]
Online shopping has become a lifestyle in China. Let’s take a look at the influence of China’s biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11. Tmall had the highest growth in daily active users during the pre-sale […]
In China, 71.7% of mobile devices had shopping apps installed. Mobile Taobao has the highest install penetration of 52.5%. The 7-day user retention of new users is 77.3% for Pinduoduo, 75.2% for Mogujie, and 75% for Tmall. Online shopping consumption accounts for 21.9% of total household expenditure. Mobile Shopping Market Overview The number of users who shop […]
Alibaba generated 117,278 million yuan (US$17,057 million) in revenue for the quarter ended December 31, 2018, an increase of 41% year-over-year. Mobile Taobao’s MAUs increased by 33 million to 699 million. Tmall physical goods GMV grew 29% year-over-year.
Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females. The top 3 countries selling to China were America, Japan, […]