Started as an online auction marketplace similar to eBay, Taobao is the most popular online shopping and e-commerce platform in China with total annual transactions of over trillion yuan., owned by Alibaba Group.
Tmall started as an extention of Taobao and now runs as a separate e-commerce platform. It’s integrated with Taobao and Tmall products can be found in Taobao search results pages.
Now auctions only make up a small percentage of transactions. The majority of the products are new merchandise sold at fixed prices. Buyers can assess seller backgrounds by the information available on the platform, including ratings, comments, and complaints.
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