BrandZ just released their Most Valuable Brands list for 2020. The BrandZ™ Global Top 100 now includes 17 Chinese brands, led by Alibaba and Tencent.
Two Chinese brands, TikTok, the short video app owned by ByteDance, and Bank of China were among five newcomers that joined BrandZ’s Top 100. Bank of China returned after a short absence. A year ago, four of the newcomer brands were Chinese.
Moutai, the traditional Chinese baijiu alcohol brand, increased 58% to lead the Global Top 100 in percentage value increase. Moutai widened its distribution, range, packaging, and targeting strategies while retaining its premium brand positioning.
Retail leads growth with 21 percent rise. With strong performances by Costco, Amazon, Walmart, JD.com, Target, Costco, and Alibaba, the BrandZ™ Retail Top 20 increased 21% in value following a 25 percent rise a year ago—with physical stores closed during the pandemic.
Check out top retail mobile platforms in China here.
Having digitally transformed over the past decade, these retailers were positioned for the online purchasing and flexible delivery options required by pandemic shopping habits.
Top Chinese Brands 2020
The 17 Chinese brands that made it to the Global Top 100 Brands List are:
- Alibaba: 6th
- Tencent: 7th
- Moutai: 18th
- ICBC (Bank): 31st
- China Mobile: 36th
- Ping An (Insurance): 38th
- Huawei: 45th
- JD: 52nd
- Meituan: 54th
- CCB (Bank): 58th
- Didi: 64th
- Haier (IoT): 68th
- Agricultural Bank of China: 69th
- TikTok: 79th
- Baidu: 91st
- Bank of China: 97th
BrandZ Top 100 Most Valuable Global Brands 2020
Watch the just launched BrandZ Top 100 Most Valuable Global Brands countdown.
With a 32 percent increase in value, Amazon remained the No 1 most valuable brand. Although consumer reliance on home delivery during the pandemic stretched Amazon’s logistics capabilities, it also affirmed Amazon’s strength.
Corporate cultural change, open systems, and the growth of its cloud business helped generate a 30 percent increase in value for Microsoft that pushed the brand up one slot in the ranking to No. 3, just after Apple, swapping places with Google, which was impacted by declining ad revenue related to Covid-19.