China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY. … [Read more...]
Weibo (Sina Weibo) - China Microblogging News & Insights
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. Read the full Weibo introduction guide here »
Weibo statistics: Q4 2016, Q3 2016, Q2 2016, Q1 2016, Q4 2015, Q3 2015, Q2 2015, Q1 2015
Recommended Posts on Weibo:
REPORT Chinese Consumers Paying for Digital Knowledge 2017
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. … [Read more...]
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. … [Read more...]
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone. … [Read more...]
Weibo MAU up 28% to 361 million in June 2017
For the second quarter of 2017, Weibo reported net revenues of $253.4 million and 361 million monthly active users. … [Read more...]
Mobile social content sharing insights in China 2017
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) in June 2016. Post-90s … [Read more...]
China social media impact survey 2017
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. … [Read more...]
Tencent dominates China’s social ads market in Q1 2017
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis. … [Read more...]
20 & 21 May: China’s Internet Valentine’s Day
May 20 & 21 are China's Internet Valentine's Days every year, which are both phonetically the same as "I (5) love (2) you (0/1)" in Chinese. 20 May is more important as a day of opportunity for men to express their romantic love for girls. That means ladies expect to receive gifts or hongbao on this day. This date is also often selected for the wedding ceremony. … [Read more...]
WeChat MAU grew by 23% to 938M; QQ, QZone MAU down in Q1 2017
Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017. … [Read more...]
Weibo monthly active users reached 340M in Q1 2017
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million. … [Read more...]
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China's short video market. … [Read more...]
Introduction Guide on Weibo
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. … [Read more...]
Weibo monthly active users grew to 313M in Q4 2016
Weibo's monthly active users ("MAUs") grew 33% year over year to 313 million in December 2016, 90% of which were mobile users according to Weibo financial results. … [Read more...]
The rise of paid digital content in China
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched. … [Read more...]
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ. … [Read more...]