Kantar Media CIC releases Social Media Landscape 2018. ByteDance (social media platform), AI users and the “Brand Experience Circle” are covered for the first time. The whitepaper analyzes three key elements: media platforms, users, and brands. The definition of “social media” has been extended with the emergence of a dual-layer of core and derivative social […]
Weibo (Sina Weibo) - China Microblogging News & Insights
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. Read the full Weibo introduction guide here »
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With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]
Weibo’s monthly active users (“MAUs”) had a net addition of approximately 70 million users year over year and reached 431 million in June 2018 according to its unaudited financial results for the second quarter ended June 30, 2018. Mobile MAUs represented 93% of MAUs.
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and marketing revenue grew 79% year over year in Q1 2018 to $302.9 million, accounting for 86.6% of its total net revenues ($349.9 million, an increase of 76% YoY) according to […]
Chinese New Year is the most important festival in China. Shopping is an integral part of Chinese people’s celebration, and naturally, e-retailers were engaged in fierce battles to compete for attention, and hence preferences, of consumers in the days leading up to Chinese New Year (February 15 in 2018). JD.com (partly owned by Tencent) and […]
Weibo net revenues totaled $377.4 million in Q4 2017, an increase of 77% year-over-year, exceeding the company’s guidance between $355 million and $365 million.
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content. Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. […]
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
For the second quarter of 2017, Weibo reported net revenues of $253.4 million and 361 million monthly active users.