In a year of exceptional pressure on growth, the BrandZ™ Top 100 Most Valuable Chinese Brands gained 12% in value, in the 10th edition of the ranking revealed by WPP and Kantar. The Top 100 Chinese brands increased their worth by $106.8 billion to reach $996.4 billion, demonstrating the resilience of strong brands and their […]
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
The monthly active users of Baidu Mini Program users have exceeded 500 million as of May 2020. It has over 420,000 mini programs on its ecosystem, 220 of which have exceeded 1-million MAU.
Baidu showcases Fully Automated Driving and 5G Remote Driving Service
Baidu displayed Fully Automated Driving during Baidu World 2020 on 15 September 2020, the company’s annual technology conference that was held in cooperation with CCTV.
China advertising market overview in H1 2020 (updated)
The total advertising spending in China decreased by almost 20% YoY in the first six months of 2020, including TV, radio, print, outdoor, and internet. IT Products and Services is the only category seeing positive growth (80.9%) in traditional advertising spending in H1 2020. The most popular digital advertising channels in 2020 are influencer live […]
Mini Program platforms: WeChat vs. Alibaba vs. Baidu
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. WeChat Mini Program DAU exceeded 400 million […]
Mobile reach in 2020: Tencent, Alibaba, Baidu, ByteDance
Tencent has the highest reach of 98.7% of China mobile internet users in June 2020. Alibaba and Baidu reach 97.6% and 91.2% mobile internet users respectively while ByteDance follows closely with 66.7% reach.
China’s cloud infrastructure spending up 70% in Q2 2020, led by Alibaba, Tencent, Huawei, Baidu
The Q2 2020 worldwide cloud infrastructure services market continued to surge, as spending grew 31% to US$34.6 billion, according to Canalys.
Baidu won the bid for the largest domestic intelligent transportation project
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
Baidu in Q1 2020; search App DAU 222 million, up 28%
Baidu’s total revenues declined just 7% year-over-year in Q1 2020, resulting from its diversified revenue streams, including marketing services for wide-ranging industries, new AI businesses, and iQIYI.
China’s mobile search market overview 2020
The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]
Baidu starts offering free robotaxi service in Changsha
Baidu has started offering its Apollo “robotaxi” service in Changsha city of Hunan Province, becoming one of the first companies to carry passengers in autonomous vehicles in China.
Education trends in China amid COVID-19; K12 demand fastest growth
During the period of epidemic, the Internet has become the main source for people to acquire knowledge. Over the 30-day period from mid-Feb to mid-March, the average number of daily searches for knowledge content related to education on Baidu is over 350 million, an increase of 86% year over year. K12 and foreign languages are […]
Baidu launched cloud-based virtual smartphone
Baidu Smart Cloud officially released “Cloud Mobile Phone”. The so-called Cloud Mobile Phone is a virtual smartphone with all applications running on the cloud so that the performance of the mobile phones can no longer be limited by its hardware. Baidu Cloud Phone is a combination of ARM server, cloud computing, and Android OS. It […]
Cloud infrastructure services spend in China increased by 64% in 2019
China’s cloud infrastructure services market grew 66.9% and reached US$3.3 billion in total spending in Q4 2019, accounting for 10.8% and the second largest of the global market, according to data from Canalys.
Baidu highlights in Q4 2019; app DAU up 21% to 195M
Baidu App’s average daily active users (“DAUs”) reached 195 million, up 21% year over year, in December 2019. Baidu’s content network BJH publisher accounts for Baidu feed reached 2.6 million, up 38% year over year, in December 2019.
Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]