China Internet Watch

China Internet Stats, Trends, Insights

Baidu News, Stats and Search Engine Marketing Insights

Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.

Baidu going after e-commerce sales with investment in Youzan

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Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]

Baidu highlights for Q2 2019; voice queries up 7.5 fold

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Baidu delivered a solid second quarter in 2019 with revenues reaching RMB 26.3 billion, growing 9% QoQ, and Baidu Core revenues growing 12% QoQ. In June, Baidu App DAUs reached 188 million, up 27% year over year, in-app search queries grew over 20% year over year and smart mini program MAUs reached 270 million, up […]

Top mini programs in H1 2019; WeChat vs. Alipay vs. Baidu

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WeChat is not the only platform supporting the instant-launch light applications, which is widely known as mini-programs. Leading Chinese internet companies are building their own ecosystem with Tencent’s WeChat, Alibaba’s Alipay, and Baidu’s smart program in the leading positions. Another league of mini-programs worth mentioning is QuickApp, an application ecosystem launched by the nine major […]

China’s mobile internet users overview H1 2019; top 4 companies compared

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The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]

China overtook the U.S. as the largest smart speaker market in Q1 2019

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China smart speaker market reached 10.6 million units with 51% market share by growing nearly 500% year-on-year in Q1 2019, becoming the largest smart speaker market according to data from Canalys. China overtakes the U.S. where 5.0 million smart speaker units were shipped during Q1 2019. The global smart speaker market has reached 20.7 million […]

Ad revenues & market shares of China’s top 16 internet companies

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Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]

Baidu, Alibaba, and Tencent investment overview in 2018

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China’s leading internet companies such as Baidu, Alibaba, and Tencent, a.k.a. BAT, also compete in the investment. In 2018, companies received around 2.6 billion yuan investment from Baidu, over 12.7 billion yuan from Tencent, and near 40 billion yuan from Alibaba. The 2.1 billion yuan ($302 million) strategic round in Xinchao Media, an elevator advertising […]

Baidu App DAU up by 24% to 161 million in 2018

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DAUs of Baidu App increased by 24% year-on-year to 161 million. Baijiahao, or BJH accounts, Baidu’s content network, grew to 1.9 million publishers. MAUs of Baidu Smart Mini Program totaled 147 million, up by 30% sequentially. 98.5% of iQiyi’s subscribers were paying subscribers. DAUs of Haokan reached 19 million. 

Top platforms for financial ads in China 2018, led by Baidu News Feed, Toutiao & Tencent

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Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]

Baidu app’s daily active users grew to 300 million over one night

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CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.

China’s smart speaker market insights Q3; users to exceed 34 million in 2018

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Chinese smart speaker users were expected to surge by 885% to 34.2 million by the end of 2018, representing 4.2% of overall internet users. China and America combined accounting for 70% of global smart speaker market in terms of sales. The top four vendors were Amazon, Google, Alibaba, and Xiaomi. Baidu’s DuerOS is potential to subvert the smart […]