Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
Baidu delivered a solid second quarter in 2019 with revenues reaching RMB 26.3 billion, growing 9% QoQ, and Baidu Core revenues growing 12% QoQ. In June, Baidu App DAUs reached 188 million, up 27% year over year, in-app search queries grew over 20% year over year and smart mini program MAUs reached 270 million, up […]
WeChat is not the only platform supporting the instant-launch light applications, which is widely known as mini-programs. Leading Chinese internet companies are building their own ecosystem with Tencent’s WeChat, Alibaba’s Alipay, and Baidu’s smart program in the leading positions. Another league of mini-programs worth mentioning is QuickApp, an application ecosystem launched by the nine major […]
The monthly active users of China mobile internet dropped to 1.136 billion in June 2019 from 1.138 billion in March 2019 according to data from QuestMobile. China’s mobile internet users grew by 46.07 million in 2018 and slowed down in the first half of 2019 with only 5.7 million additional active users. Daily time spent […]
China smart speaker market reached 10.6 million units with 51% market share by growing nearly 500% year-on-year in Q1 2019, becoming the largest smart speaker market according to data from Canalys. China overtakes the U.S. where 5.0 million smart speaker units were shipped during Q1 2019. The global smart speaker market has reached 20.7 million […]
In March, Baidu’s mobile reach expanded to 1.1 billion monthly active devices while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries.
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar in Beijing, having grown its brand value by 59% year-on-year to US$141 billion.
China’s leading internet companies such as Baidu, Alibaba, and Tencent, a.k.a. BAT, also compete in the investment. In 2018, companies received around 2.6 billion yuan investment from Baidu, over 12.7 billion yuan from Tencent, and near 40 billion yuan from Alibaba. The 2.1 billion yuan ($302 million) strategic round in Xinchao Media, an elevator advertising […]
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for users searching for information (42.5% in proportion). Nearly 60% of users tent to choose smartphone built-in browsers across mobile devices. The user base of mobile search in China grows to […]
DAUs of Baidu App increased by 24% year-on-year to 161 million. Baijiahao, or BJH accounts, Baidu’s content network, grew to 1.9 million publishers. MAUs of Baidu Smart Mini Program totaled 147 million, up by 30% sequentially. 98.5% of iQiyi’s subscribers were paying subscribers. DAUs of Haokan reached 19 million.
Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New Year on its TV channels. CCTV now requires mobile app advertisers with daily active users of at least 100 million. Otherwise, the server would crash upon broadcasting the advertisement.
Chinese smart speaker users were expected to surge by 885% to 34.2 million by the end of 2018, representing 4.2% of overall internet users. China and America combined accounting for 70% of global smart speaker market in terms of sales. The top four vendors were Amazon, Google, Alibaba, and Xiaomi. Baidu’s DuerOS is potential to subvert the smart […]
Chinese FinTech companies took four places of the Top 10 FinTechs Ranking in 2018. Ant Financial topped the list, followed by JD Finance. Baidu-affiliated Du Xiaoman Financial and Lufax ranked fourth and tenth, respectively, according to the report from H2 Ventures and KPMG.