China Internet Watch

China Internet News, Trends, Insights

You are here: Home / Archives for baidu

Baidu News, Stats and Search Engine Marketing Insights

Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.

BrandZ Top 100 Most Valuable Chinese Brands Report 2018

By

Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion. Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of US$132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ™ Top 100 Most Valuable Chinese … [Read more...]

Baidu total revenues grew by 20% in 2017, 73% from mobile

By

Baidu's total revenues reached RMB 23.6 billion ($3.62 billion) in Q4 2017, increasing 29% year over year. Mobile revenue represented 76% of total revenues, compared to 65% for the fourth quarter of 2016. Total revenues totaled RMB 84.8 billion ($13.03 billion) in 2017, increasing 20% from 2016. Mobile revenue represented 73% of total revenues, compared to 63% in 2016. … [Read more...]

China search engine market share in Apr 2017

By

StatCounter data shows Baidu's market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China's mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 … [Read more...]

Follow CIW