China online advertising market reached 62.89 billion yuan (US$9.23 bn) in the first quarter of 2017 with an increase of 15.9% YoY or -10.5% QoQ, led by Alibaba, Baidu, and Tencent. … [Read more...]
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
China mobile search market overview for Q1 2017
Baidu has 78.2% share of China's mobile search market by the total number of mobile search queries in the first quarter of 2017. … [Read more...]
China online education market overview for Q1 2017
Total revenues of China's online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis. … [Read more...]
China search engine market share in Apr 2017
StatCounter data shows Baidu's market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China's mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 … [Read more...]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. … [Read more...]
Baidu active online marketing customers down 23% in Q1 2017
Baidu reported total revenues of RMB16.891 billion ($2.454 billion) for the first quarter of 2017, representing a 6.8% increase from the corresponding period in 2016. … [Read more...]
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a "news" section in the WeChat SERP which includes external news sources. … [Read more...]
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to "technology upgrade on timeliness content identification". … [Read more...]
60% of China’s media spend will be on mobile by 2021
Mobile will become China's largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend. … [Read more...]
Top 10 Android App Stores in China in 2016
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are: … [Read more...]
Baidu Wallet reached 100m users; mobile search 665m in Q4 2016
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year. … [Read more...]
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users. … [Read more...]
Baidu appointed a former Microsoft’s Global Executive VP as COO
Baidu appointed Dr. Qi Lu as Baidu's Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately. … [Read more...]
China’s mobile browser usage overview 2016
The number of mobile browser users reached 575 million in China in Q3 2016 with a slight growth of 1.95% according to iiMedia. … [Read more...]
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile. … [Read more...]
Baidu version of Google AMP
Baidu launched Mobile Instant Page ("MIP") in August 2016, a similar technology to Google's AMP. … [Read more...]