In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In 2022, 52.4% of advertisers are expected to […]
Baidu (Search Engine)
Baidu is China's dominant search engine, owned by Baidu Inc and used by hundreds of millions of China internet users.
The monthly active users of Baidu Mini Program users have exceeded 500 million as of May 2020. It has over 420,000 mini programs on its ecosystem, 220 of which have exceeded 1-million MAU.
In Q3 2021, mainland China’s cloud infrastructure services spending increased by 43% year on year to US$7.2 billion, according to data from Canalys.
In September, Baidu App’s MAUs reached 607 million, up 12% year over year, and daily logged-in users reached an all-time high of 79%, reflecting a positive user experience.
Kantar BrandZ Top 100 Most Valuable Chinese Brands grew by 57% year-on-year in 2021 to reach a total value of more than $1.56 trillion up from $996 billion in 2020.
Baidu held an event in the last week of October 2021 dedicated to its Apollo autonomous driving technology at Shougang Park in Beijing. The company announced an expansion of the Baidu Apollo robotaxi fleet, a tripling of the available safe road test mileage for autonomous vehicles and a significant update to its 5G Remote Driving […]
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]
Tencent has the highest reach of 96.3% of China mobile internet users in 2020. Alibaba and Baidu reach 95% and 91% mobile internet users respectively while ByteDance follows closely with over 67% reach.
In 2020, the smart speaker market in China sold 36.76 million units, a year-on-year decrease of 8.6%; among them, smart speakers with screens accounted for 35.5% and sales increased by 31.0%, according to data from IDC. Baidu leads the smart speakers (with screens) market, followed by Alibaba and Xiaomi. The overall market share this time […]
Forbes released the year 2021 version of Forbes Blockchain 50, from eligible companies with at least $1 billion in revenues or be valued at a minimum $1 billion.
The most searched 10 keywords on Baidu related to technology in 2020 are mask facial recognition, quantum computing, virtual human, brain-computer interface, driverless taxi, industrial Internet of Things, cloud server, industrial intelligence, artificial neural networks, smart traffic lights.
Baidu (NASDAQ: BIDU) holds the most AI-related patents and has filed the most AI-related patent applications of any company or organization in China, according to a recent study published by China’s Ministry of Industry and Information Technology (MIIT). Baidu has been granted 2,682 AI-related patents and has filed a total of 9,364 AI-related patent applications […]
Baidu Apollo was granted permission by Beijing transportation authorities for five of its vehicles to conduct fully driverless road tests.
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]
During the period of epidemic, the Internet has become the main source for people to acquire knowledge. Over the 30-day period from mid-Feb to mid-March, the average number of daily searches for knowledge content related to education on Baidu is over 350 million, an increase of 86% year over year. K12 and foreign languages are […]