China’s search engine sector has been thoroughly dissected in a comprehensive study conducted by CTR Market Research. Concurrently, the size of China’s internet user base has been growing, coupled with a gradual resurgence of search engine usage rates over the recent years. The research identified Baidu, 360 Search, and Sogou as the top three traditional search […]
Sogou (Search Engine)
Chinese Search Engine » Sogou
Under Sogou Inc, Sogou (Chinese: Sougou) was launched by Sohu in August 2004 to enhance the search function of Sohu. It has become a top search engine in China and expanded offerings with Sogou Input and Sogou Browser.
Sogou, led by CEO Wang Xiaochuan, is nowhere catching up with Baidu but it is clearly the leader among the rest of Chinese search engines. Some marketers have found it very helpful reaching lower-tier cities with a lower cost per click advertising on Sogou search.
Sogou search is the only search engine that reaches WeChat content network due to Tencent's strategic investment in Sogou. Sogou Search is the default search engine for a range of Tencent products that offer general search functions, including WeChat/Weixin.
Weixin/WeChat and Sogou intend to extend this partnership year to year until 2023 as part of the overall framework agreement that Sogou and Tencent entered in September 2018.
Sogou Input Method, another top app in China from the parent company, anticipates users' search intentions in real-time and allows them to search directly with Sogou Search through its embedded search function, generating a significant portion of our organic search traffic.
Sogou (NYSE: SOGO), China’s second-largest search engine, reported total revenues of $257.3 million, a 2% increase year-over-year, or a 5% increase in RMB terms according to its unaudited financial results.
The number of mobile search users grew to 705 million in 2019 in China, according to a Chinese research company iiMedia. Baidu has the largest market share reaching over 70% mobile users in China, followed by Shenma and Sogou. The actual spending on search advertisements in China was 1.13 times higher than the budget. Over […]
The daily active users of Sogou Mobile Keyboard grew by 9% YoY to 464 million in the fourth quarter of 2019. It processed up to 802 million daily voice requests, according to Sogou’s announced financial results.
China’s second-largest search engine Sogou announced total revenues of $314.9 million in the third quarter, a 14% increase year-over-year, or a 17% increase in RMB terms.
Chinese search engine Sogou’s search-related revenues totaled $276 million in Q2 2019, accounting for 91% of total revenues according to its announced financial results.
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for users searching for information (42.5% in proportion). Nearly 60% of users tent to choose smartphone built-in browsers across mobile devices. The user base of mobile search in China grows to […]
China’s input method market saw 690 million users in June 2018, a 13.1% increase from the same period last year. Sogou Input Method (Sogou Pinyin) remained on top, followed by iFlytek and Baidu Input Method. In terms of the average monthly active users (MAU) in the last twelve months ended June 2018, Sogou Input took […]
Sogou achieved solid results in Q2 2018 with revenue increasing 43% year-on-year to US$301.4 million and non-GAAP net income up by 58% to US$38.2 million, according to its financial results. That was greatly driven by the twin growth engines – search and mobile keyboard – and AI-focused strategy.
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search. In Q1 2018, Baidu continues to lead China’s search engines market with a market share of 80.09% by revenues, followed by Sogou (6.63%) and 360 (3.27%). Baidu’s […]
One China’s top search engine company, Sogou’s Total revenues were $908.4 million in 2017, a 38% increase from 2016.
Sogou, one of the top Chinese search engines, revenues reached US$257 million in Q3 2017, up 55% year-over-year and 22% quarter-over-quarter.
Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.
StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY.