The growth horizons of WeChat’s mini-programs are becoming increasingly defined. Gaming, traveling and shopping programs have been firmly established as the leading categories. The “instant use and go” ideology is also apparent. Compared to traditional mobile apps, the average time spent is far less. In creating a new niche for mini-programs, internet companies have advantages […]
Wechat / Weixin Stats, Trends, and Insights
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 1 billion monthly active users in Q1 2018.
Kantar Media CIC releases Social Media Landscape 2018. ByteDance (social media platform), AI users and the “Brand Experience Circle” are covered for the first time. The whitepaper analyzes three key elements: media platforms, users, and brands. The definition of “social media” has been extended with the emergence of a dual-layer of core and derivative social […]
On August 8 this year, Carrefour’s WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets. Collaborated […]
Tencent saw its first decline in profit since Q3 2005. WeChat total MAUs grew about 10% to 1,057.7 million. Overall, both QQ and QZone saw a decrease in their MAUs in this quarter.
The number of WeChat Mini-Programs is estimated to reach 3 million by the end of 2018. It is also expected to reach 400 million daily active users and improve its 1-day retention rate to 31% (which is currently 25.5%; 7-Day retention rate is 13.5% in June). More and more entry scenarios will be made available […]
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page.
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
81% of WeChat Mini-Programs users have played Mini-Games. As mini-game “Jump”(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games. Of the top 100 Mini-Programs, gaming took the largest share of 40% in […]
When you are still astonished by the unique experiences brought by mobile payment in China, WeChat and Alipay have already started to lead a new payment innovation out of smartphones. Highways contactless payment Alipay launched “license plate payment”. As long as the Zhima Credit is more than 550 points, users can directly bind their car […]
With ticket grabbing WeChat Mini-Programs going viral, WeChat Mini-Program games see peak concurrent active users reaching 28 million per hour. Mini-games “Jump” (Tiaoyitiao) sold its advertising opportunity to Nike at 20 million yuan (US$3.1 million); and, WeChat started Mini-Programs’ advertising internal testing. The commercialization of WeChat Mini-Programs has entered into a new stage. You can […]
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
WeChat Mini-Programs have finally passed through a period of high publicity and are settling into one of the silent advances and steady development, according to data from QuestMobile. Despite both hype and opposition, WeChat Mini-Programs will bring significant change in the future. Following WeChat’s Mini-Programs, a variety of similar mini-programs or “light apps” have been […]