Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Wechat (Weixin) User Statistics, Trends, and Insights
WeChat, known as Weixin of its Chinese app name and owned by Tencent, is the top mobile app by total MAUs and engagement in China, with 1.15 billion monthly active users in Q3 2019. Check out CIW Dossier for detailed WeChat statistics.
- Marketing and advertising opportunities on WeChat Moments
- Insights on WeChat Official Accounts
- Case Studies on WeChat Marketing
- China social media users compared: Weibo vs WeChat vs Momo
WeChat interface features a prominent section "Top Stories", where users can access trending articles and videos from Tencent content network.
Tencent launched WeChat in January 2011 as a free instant messaging mobile app, led and developed by Zhang Xiaolong in Guangzhou. It also has a web version.
WeChat Supported OS: iOS (iPhone/iPad), Android, Windows Phone, Nokia S40 Symbian, BlackBerry OS 5.0, BlackBerry OS 6.0 and above, Blackberry 10, Windows, MacOS, Web Browsers
WeChat app now offers users mobile contacts, free video and voice calls, games, stickers and text messages, group chats, social networking (under WeChat Moments), and mobile payment (WeChat Pay).
Users could also discover new friends through location-based services (LBS) or WeChat Shake (discontinued in 2019).
WeChat also has a VoIP feature called WeChat Out to help users call mobiles and landlines around the globe at low rates. It is only available for users outside Mainland China.
Read the full WeChat story here, told by its founder Zhang Xiaolong.
How to Set Up and Register WeChat
WeChat can be downloaded free here. After downloading and installing WeChat, open the app and select "Sign Up", enter your mobile number as instructed. 4. An SMS verification code will be sent to your phone (for free!); enter the code into WeChat to verify your mobile number to register successfully.
Creating a WeChat account requires a mobile phone number. WeChat no longer accepts registration via email address, QQ number, or Facebook account.
An SMS verification code will be sent to your phone; enter the code into WeChat to verify your mobile number to register successfully. Registering a WeChat account requires a mobile phone number.
After registration, you can set a WeChat ID as your unique identifier, bind an email address to WeChat for your account security, and set a password to avoid logging in via SMS verification every time.
You can then add friends from your phone's address book, manually entering phone numbers or WeChat IDs, searching for people nearby and Message in a Bottle, or use Friend Radar.
WeChat Ecosystem Essentials: Official Accounts, WeChat Pay, Mini Programs
WeChat Official Accounts
Companies can use WeChat Official Accounts to attract followers on WeChat and reach target audiences.
WeChat Official Account refers to both Subscription Account, Service Account or any other accounts that WeChat offer under the WeChat Official Account Admin Platform Service. This Service is a cooperative promotion business for individual or enterprise users launched by WeChat.
The User, after registering for a WeChat account, may conduct brand promotion activities through the WeChat Official Account Admin Platform. A WeChat user shall, after subscribing to a WeChat Official Account, become a subscriber of that WeChat Official Account.
The WeChat Official Account may release information to and interact with its subscribers through the WeChat Official Account Admin Platform.
One of the top two payment apps in China, in addition to Alibaba's affiliated Alipay, provides instant payment solutions in China.
Bank cards from mainland China can be linked to WeChat Pay by verifying the registered mobile number. Only credit cards may be linked to users outside mainland China.
WeChat Mini-Program are light programs that do not require download or installation; users can access the apps anytime and anywhere. Users can scan a QR code to launch and use the application although search capability is added but limited. Users can simply leave the application after use without the need to uninstall. More here →
Marketing on WeChat
Content marketing is quite common with targeted quality articles distributed on WeChat utilizing both owned and third-party (advertorial) WeChat Official Accounts. Companies also develop HTML5 based landing pages for certain campaigns to drive up the engagement.
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Taobao remains the top mobile shopping platform (693 million) in China in April 2020 by total unique users across mobile apps and mini programs on WeChat, Baidu, and Alipay. Pinduoduo, JD, Jingxi, and Vipshop ranks 2nd to 5th. Jingxi was launched in 2019 by JD to take on Pinduoduo on lower-tier cities while Taobao launched […]
Some WeChat Official Accounts received the invitation to try WeStore (Weixin Xiaodian). The invitation shows that this is a mini program for selling products that can be launched with one click and operated independently.
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. WeChat Mini Program DAU have exceeded 400 […]
Monthly active users (MAU) on WeChat Mini Programs grew to 849 million in April, an increase of 24% YoY. The number of mini programs with at least 1 million MAU has exceeded 1,214. Get an overview of the mini program categories trends on WeChat based on Q1 data. Games and Videos are the top 2 […]
CIW » Mobile Apps » WeChat is not the only platform supporting the instant-launch light applications, which is widely known as mini-programs. Leading Chinese internet companies are building their own ecosystem with Tencent’s WeChat, Alibaba’s Alipay, and Baidu’s smart program in the leading positions.
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020. The peak engagements are right before lunch and after work.
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020, according to Tencent’s financial results. Smart device MAU of QQ decreased by 1% to 693.5 million.
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
The average MAUs of China’s OTA Tongcheng-eLong (HKG: 0780) increased by 18.5% year-to-year from 173.7 million in Q4 2018 to 205.9 million in Q4 2019 according to its unaudited financial results.
Tencent’s revenues in the last quarter of 2019 reached US$15,161 million, an increase of 25% YoY. Monthly active users (MAU) of WeChat grew to 1,164.8 million, up 6.1% YoY. Smart device MAU of QQ was 647 million, down 7.5% YoY.
The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin’s report released in March 2020, a 3rd party mini program data platform. The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only […]
The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]