China’s e-commerce market is very crowded and highly competitive with hundreds of websites, apps, and platforms. China e-commerce accounts for over 25% of its consumer retail sales in H1 2020.
Social media and live streaming have become top vehicles for driving e-commerce sales in China. Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years.
Alibaba leads China e-commerce market in B2B, B2C, and cross-border sectors. In B2B, it leads with Alibaba.com (English language for global B2B) and 1688.com (Chinese language for domestic SME B2B). In B2C, it leads with Taobao and Tmall.
Taobao is the largest B2C e-commerce website and platform in China, followed by JD.com and Pinduoduo. Pinduoduo started and stays a mobile-only shopping platform with the fastest growth in China’s lower-tier cities.
The top 3 mobile shopping apps, including Taobao, Pinduoduo, and JD, have a total number of 861 million unique users. The average monthly time spent on shopping apps grew by 35% YoY to 8.1 hours. See a more detailed comparison of these top shopping apps here. These apps are particularly popular among the female demographic.
Check out cross-border e-commerce in China here.
All e-commerce companies in China continuously run promotions and campaigns throughout the year. The largest shopping festivals in China are Double 11 (or Singles’ Day) in November and mid-year promotion 618 (August 18).
Other e-commerce events include Double 9 (9 Sep), Chinese New Year, Black Friday, and other important festivals and holidays.
China’s top e-commerce and retail are being integrated, a concept brought by Alibaba “New Retail”.