Online penetration in tourism reached 30.2% in December, a slight increase from 27% a year ago. Ctrip ranked top with a penetration of 15.8%, followed by Qunar (11.3%) and Fliggy (4.3%). Market penetration of online travel was 30.2% in December, an increase of 10.6% year-on-year. Its average DAU was 21.899 million, showing a slight decline […]
China Top Mobile Apps: Stats, Trends, Insights
Statistics: Top 500 Mobile Apps in China
Top social media mobile apps in China in 2018
Social networking has been in part of life for 87.2% of internet users in China with WeChat being the most widely used one. Market penetration of social networking reached 87.2% in December 2018. During the same period, its daily active users (DAUs) totaled 731.5 million. 85.7% of internet users used WeChat, the most widely used […]
Toutiao and Tencent News accounted for over 70% of China mobile news apps market
Toutiao and Tencent News led the news information market with a combined market share of over 70%. NetEase News and iFeng News were the fastest-growing ones. Market penetration of news information was 55.5% in December, a 9.7% increase year-on-year. The average DAUs was 290.1 million for this market. Tencent News took the lead with a […]
Paid knowledge market in China grew by 77% to 21% penetration in 2018
“Paid knowledge” market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July. Himalaya FM (14%), Zhihu […]
Top comprehensive e-commerce apps in 2018
Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net […]
China’s top mobile apps in 2018; social media accounts for almost 1/3 of users’ time spent
In China, social media account for 32.8% of users’ daily internet time on mobile devices. WeChat (85.7%), QQ (68.7%), Sogou Input (57.8%), Alipay (55.3%), Mobile Taobao (53.1%), and Tencent Video (47.6%) were among the most widely used ones. Tencent and Alibaba each had two places in the top 5 rankings. 85.7% of internet users had […]
China’s top live streaming mobile apps in 2018
The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead and together accounted for over 85% of the total average DAUs in December 2018. Market penetration of live streaming is still very low as compared with other entertainment apps. It […]
China’s digital reading market saw 463 million monthly unique devices in 2018
Digital reading has grown by 26% year-on-year to a market with over 460 million monthly unique devices as of December 2018. The two most popular ebook readers iReader and QQ Reader each have advantages in certain areas. With 463 million monthly unique devices, digital reading has steadily grown to be a big market in China. […]
Top Chinese mobile apps by UVs in March 2019
The top 10 Chinese mobile apps by UVs are WeChat, QQ, Taobao, iQiyi, Sogou Input, Alipay, Weibo, QQLive, Baidu Search, and Amap according to data from iResearch for March 2019. Check out the chart below for the top 30. The top two mobile apps are instant messenger apps from Tencent. WeChat’s monthly UV exceeded 1.1 […]
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
How one utilizes Alipay mini-programs to acquire new users
Alipay recently introduced a new feature Sports on its mini-programs platform and opened beta testing to some developers. It has helped promote brand exposure and user acquisitions. Previously, Alipay mini-programs has opened over 600 functions including face recognition to developers. Alipay, the leading online payment platform owned by Ant Financial and affiliated with Alibaba Group, […]
Top 30 WeChat Mini-Programs in March 2019
The number of WeChat online shopping mini-programs surpassed mini-games in the top 100 rankings for the first time. 71% of the top 100 came from companies based in tier-1 cities. Kuaishou has established a closed social e-commerce loop with the help of WeChat Mini-Programs. WeChat Mini-Programs daily visits per user increased by 54% year-on-year as […]