WeChat monthly active users exceeded 1.15 billion in 2019, an increase of 6% YoY. The peak engagements are right before lunch and after work.
China Top Mobile Apps: Stats, Trends, Insights
Statistics: Top 500 Mobile Apps list in China
ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively.
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU. ByteDance dominates China’s short video segment with three mobile apps – TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019. Kuaishou and Baidu […]
China’s online shopping users reached 370 million on desktop and over 1 billion unique mobile devices in September 2019. They use an average of 2.22 mobile apps and 6.3 hours on shopping. Missfresh beats Alibaba’s HemaFresh by total users in tier-1 cities. Also, check out the top mobile shopping apps by growth and total MAU. […]
Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, Baidu, and ByteDance. But, ByteDance saw the largest increase of 18.6% YoY in internet user penetration.
The top mobile apps in China by total MAUs are led by WeChat, Alipay, QQ, Taobao, iQiyi, Tencent Video, and TikTok. Check out the top 30 by MAU and leading apps in news, travel, video, social media, and WeChat Mini Programs. On average, each mobile users in China use 18 categories of mobile apps in […]
The unique active devices of China mobile internet grow slightly to 1.41 billion units in September 2019; and, the active users on PC is about 500 million. The daily average usage time of mobile internet in China grew 7.3% YoY. And, the top mobile app categories by the average usage time growth are short videos. […]
There are more than 100 million post-00 (those born in and after 2000) mobile users in China; and, the middle-aged and the elderly have more free time. They are important segments in China mobile internet that many Chinese companies compete for. Check out their favorite mobile app categories and apps. The number of active post-00 […]
China’s urban population under employment is about 425 million. Beijing, Shenzhen, and Guangzhou have the most employed post-85s and post-90s. Business mobile apps see an average daily usage of 25.4 minutes per user in China. And, the majority come from top tier cities with about half between 31-40 y-o. Top social apps for professionals are […]
In addition to Tencent’s WeChat, Baidu, and Ant Financial’s Alipay, many other large Chinese Internet companies have been taking actions in building their mini-program ecosystems. QQ (Tencent) introduced the “One-click Comment” function and managed to explored new sources of traffic. Alipay introduced the “Comment after Payment” function. WeChat (Tencent) introduced the Notification Subscription and Industry […]
Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]
Instant messaging mobile apps take a significant chunk of China internet users’ time spent, accounting for 14.5%, followed by online video, short video, and online music. Mobile App Usage Time Distribution Two peak time periods for short video apps are around 12 pm, and 8 pm-10 pm, according to data from China Telecom. For online […]
The number of monthly active users on mobile shopping in China reached 997 million in June 2019, an increase of 15.6% YoY according to data from QuestMobile. China’s mobile shopping penetration has reached 87.7% as of the end of June 2019. As the overall e-commerce growth is slowing down in China, the main growth of […]
Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.
Baidu delivered a solid second quarter in 2019 with revenues reaching RMB 26.3 billion, growing 9% QoQ, and Baidu Core revenues growing 12% QoQ. In June, Baidu App DAUs reached 188 million, up 27% year over year, in-app search queries grew over 20% year over year and smart mini program MAUs reached 270 million, up […]