WeChat's introduction of "mini-programs" has given users a new tool for offering services to WeChat users and even for commercializing their accounts, without the expense of developing an app of their own and marketing it. It's now possible for users to make purchases of goods and services, book travel, or receive online education all through WeChat. … [Read more...]
China Mobile Apps Market Stats, Trends, Insights
E-Book: Top 200 Mobile Apps in China
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users ("MAU") reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results. … [Read more...]
China’s mobile social app users insights 2017
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the state of … [Read more...]
China’s mobile reading market forecast 2017-2019
As of the end of 2016, China's mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in 2019. Zhangyue iReader and Tencent's QQ Reader dominate China's mobile reading apps market. … [Read more...]
Mobile social content sharing insights in China 2017
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) in June 2016. Post-90s … [Read more...]
Drive customer engagement with scene marketing
Now, people go to McDonald's in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald's ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. … [Read more...]
Momo net revenues increased by 421% in Q1 2017
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016. … [Read more...]
China online education market overview for Q1 2017
Total revenues of China's online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis. … [Read more...]
Top hotel booking mobile apps in China in March 2017
eLong, Home Inns, and Booking lead China's mobile hotel booking apps market in March 2017. eLong and Home Inns both recorded over one million monthly active users. Airbnb also ranks the sixth with 126% growth YoY. … [Read more...]
Top comprehensive finance service apps in China in March 2017
Ping An Jinguanjia, Jingdong Finance, and Ant Fortune (Ant Financial) are the top 3 mobile apps in China's comprehensive financial service category by the number of monthly active users in March 2017. … [Read more...]
Top mobile music apps in China in March 2017
Kugou, QQ Music, and Kuwo are the top three online music mobile apps in China by MAU in March 2017. Kugou has close to 229 million monthly active users, closely followed by Tencent's QQ Music with 211 million MAU. … [Read more...]
Top mobile video apps in China in March 2017
Tencent Video and Baidu's iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU. … [Read more...]
China’s VR video market totaled 5.43 million MAU in March 2017
The active users of China's VR video market totaled 5.43 million with an increase of 63.6% YoY in March 2017, led by Mojing. … [Read more...]
WeChat Mini-Program saw faster growth of daily active users
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories. … [Read more...]
Top 10 mobile news apps in China in March 2017
Tencent News, Toutiao, and Yidianzixun are the top 3 mobile news apps by MAU in China in March 2017, all exceeding 100 million active users. … [Read more...]
Mobile apps usage overview in Q1 2017
More mobile apps in China have more than 10 million monthly active users in Q1 2017. The number of installed apps and app usage hours both increased compared to a year ago. … [Read more...]