The gap between residents of second-tier and third-tier cities and those from first-tier cities is rapidly narrowing in terms of per capita outbound destinations, travel expenditure, and travel budget according to a report from Nielsen.
China Outbound Tourism
The year 2019 registered 6.01 billion domestic tourists person-trips in China, up by 8.4 percent over that of the previous year. The revenue from domestic tourism totaled 5,725.1 billion yuan, up by 11.7 percent. The number of inbound visitors to China totaled 145.31 million, an increase of 2.9 percent. Of this total, 31.88 million were […]
Close to one third (29%) of China outbound travelers are post-80s; They spent an average of 5,566 yuan on travel booking. Online travel websites and mobile apps are the top sources of China’s outbound tourists to obtain travel information in 2019. China’s outbound travelers spent most on shopping (37%) and transport & accommodation (32%).
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
As Alipay accelerates its footprint across the globe, Chinese consumers’ overseas spending through the app continues to increase during China’s National Day Golden Week period, compared to the same period last year. Global in-store transaction volume this year grew by 10% YoY. The average total spends per user increased by 15% to about RMB 2,500 […]
During Chinese National Day holiday, a.k.a. Golden Week in China, cultural and tourism consumption is more popular this year than in previous years. According to the data from Alibaba’s OTA Fliggy, the number of people who have booked domestic tours on National Day Fliggy increased by 42% year-on-year, and the growth rate exceeded the outbound […]
China residents took 149.72 million outbound trips in 2018. The per-capita expenditure on the consumption of education, cultural, and entertainment products accounted for 11% of per-capita consumption expenditure. Tourism market overview 2018 China recorded a total of 5.54 billion domestic person-trips in 2018, up 10.8% from 2017, according to the Ministry of Culture and Tourism. […]
On average an outbound Chinese tourist plans to spend US$6,706 traveling overseas in 2019, up 15% from 2018. Product quality became the second most important factor to consider when shopping abroad. 69% of outbound Chinese tourists made purchases on their mobile phones in 2018. Chinese citizens made a total of 149.72 million outbound visits in […]
Alipay shared a study on the spending habits of Chinese visitors on the payment app over the Labour Day holiday (1–3 May) this year. The number of Chinese visitors in Singapore over the Labour Day holiday period almost doubled from last year.
Total MAU of WeChat grew by 11% year-on-year to approximately 1,098 million by the end of 2018. Around 80% of the top 500 enterprises in China are now registered as WeChatWork corporate users. Tencent’s total digital content subscription counts exceeded 100 million by the end of 2018, up 50% year-on-year. The total daily payment transaction […]
The increase in Tencent’s revenues in Fintech in 2018 was driven by its take-rate on commercial transactions collected from merchants, cash withdrawal fees and credit card repayment charges collected from users, and the service fees from financial institutions for the distribution of FinTech products such as WeiLiDai and the wealth management products on our LiCaiTong […]
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and ForwardKeys. There were 17 million daily flight bookings to Europe. The top 3 most popular EU destinations by the volume of Chinese arrivals were […]
China altogether received 5. 68 billion person-trips in 2018, 5.539 million of which were domestic tips and 141.2 million were inbound trips. Outbound person-trips totaled 149.72 million, increased by 14.7% year-on-year. China’s tourism industry brought in 5.97 trillion yuan in revenue, an increase of 10.5% year-on-year. The tourism industry contributed 9.94 trillion yuan to GDP […]
Chinese outbound travelers grew by 20% year-on-year in population, faster than that of domestic travelers, according to the report from Alibaba’s Fliggy. On average, Chinese spending on traveling went up by 9% year-on-year, faster than the growth rate of disposable income per capita (6.5%). Chinese outbound travelers set foot on 192 countries and regions worldwide in […]
For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will expand its share from 14% in 2017 to 33% in the near future. And, customized tour, 50% of whom are now in tier-1 cities, will also expand to tier-2 and […]