The number of connected devices (excluding smartphones and laptops) on Xiaomi’s IoT platform reached approximately 150.9 million units in 2018, a year-on-year increase of 193.2%. Xiaomi AI assistant Xiaoai had been installed and activated on more than 100 million smart devices as of December 31, 2018, and had over 38.8 million monthly active users in […]
smartphone
China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
Xiaomi’s 34.9% slump in smartphone shipment ascribed to offline strategy?
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]
Best selling smartphone brands in China in 2018
Without any surprises, Huawei (including Honor) led China’s smartphone market with a total sales volume of 119.17 million units, followed by Oppo (76.37 million units), Vivo (74.64 million units), Apple (52.7 million units), and Xiaomi (47.96 million units). Half of the top 8 smartphone vendors suffered a decline in sales volume. The sum of the top 5 vendors’ […]
China smartphone market share in 2018
2018 was an especially eventful year for smartphone vendors in China. Tears were shed in the rather smaller players as Gionee confronted bankruptcy, Meitu merged into Xiaomi, and Smartisan was said to be acquired by ByteDance. After Xiaomi successfully went public, Huawei missed surpassing Apple in terms of global shipment by 2.8 million units. OnePlus became […]
China smartphone market Q3 2018; Huawei the highest retention rate; iPhone top in loyalty
Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
China smartphone market share & top 5 users profiles for Q3 2018
Regarding the top 5 smartphone brands in China, Huawei and Xiaomi attracted rather more married men users at the age of around 25-34. By comparison, Apple was much more appealing in the eyes of young women who haven’t married and earn less than 3k yuan a month. The top five smartphone vendors made up 87.7% […]
Top 5 China smartphone vendors accounting for over 80% market share in Q3 2018
China shipped 102.7 million units smartphones in Q3 2018, a decline of 10.2% year-on-year. The top 5 vendors took over four-fifths of the market, Huawei’s the biggest player. Apple’s shipments dropped by 12.9% while still ranked second in terms of sales value.
Most popular smartphone in Q3 2018: Xiaomi Mi 8
The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]
Over 40% of Xiaomi’s US$7.31 bn from overseas in Q3 2018
Xiaomi shipped 33.3 million units smartphones in Q3 2018, a 20,4% growth year-on-year. That recorded approximately US$5.04 billion in revenue, an increase of 36.1% year-on-year. Xiaomi Mi 8 ranked 1st in terms of sales volume on Singles’ Day shopping festival 2018. Xiaomi smartphone shipments for Western Europe grew 386% year-on-year and ranked fourth in terms of smartphone […]
71 brands pre-sale exceeded 100 million yuan (US$14M) during Double 11
71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. 14 brands […]
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]