Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance… Log in or subscribe here to read the full […]
Tmall News, Trends & Insights
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
China’s online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total. The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. […]
Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net […]
Alibaba reported fiscal year revenue growth of 51% as well as robust user growth and engagement. Excluding the effects of consolidating acquired businesses, revenue would have increased by 39% year-over-year, according to Maggie Wu, Chief Financial Officer of Alibaba Group.
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
When talking about e-commerce, Chen Zhongwei, general manager of Hengyuanxiang, said: “E-Commerce has indeed subverted our understanding of the entire business model.” He felt that a new era is here, and it came very quickly.
Online shopping has become a lifestyle in China. Let’s take a look at the influence of China’s biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11. Tmall had the highest growth in daily active users during the pre-sale […]
In China, 71.7% of mobile devices had shopping apps installed. Mobile Taobao has the highest install penetration of 52.5%. The 7-day user retention of new users is 77.3% for Pinduoduo, 75.2% for Mogujie, and 75% for Tmall. Online shopping consumption accounts for 21.9% of total household expenditure. Mobile Shopping Market Overview The number of users who shop […]
Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G saw China’s organic sales growth by 7% from a decline of 5% in 2016 and an increase of 1% in 2017. That promoted […]
Alibaba expects international and domestic cosmetics brands to open 1,000 stores this year on its Tmall platform to meet demand from Chinese consumers. Seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to launch flagship stores […]
In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.