In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute.
Tmall News, Trends & Insights
Tmall is Alibaba's B2C e-commerce platform. It was originally extended from Taobao and called Taobao Mall, renamed to Tmall in January 2012.
Tmall is an extension of Taobao marketplace, focusing on brand products. Individuals and companies without a recognized brand can only open a store on Taobao. For companies outside China, Tmall Global is the sub-platform for cross-border e-commerce sales.
It integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. Tmall provides 100% quality assurance products, 7 days return, and the after-sales service, as well as other quality services for shoppers.
Tmall has become a key channel for some of the top global brands to launch new products.
Alibaba rolled out a new premium “88 VIP” membership package in August 2018 for both Taobao and Tmall customers that will offer exclusive benefits to members across the Alibaba ecosystem covering commerce, entertainment and local services.
- Founded in Jan 2012
- Language: Chinese
- CEO: Jiang Fan
- Website: https://www.tmall.com/
- Cross-border import e-commerce platform: Tmall Global
- Cross-border export e-commerce platform targeting Chinese: Tmall World
Tmall for Traditional Retailers
Tmall is a key part of Alibaba's New Retail strategy. It announced in 2018 that its New Retail technologies and solutions have helped INTERSPORT, one of the world’s biggest sporting goods retailers, to transform its flagship store in China into the first New Retail Megastore.
What Tmall provides in its "New Retail" proposition is customer insights, supply chain management, retail technology, smart logistics, electronic payments, and O2O shopping integration.
It empowers offline stores with Interactive Window Display and AR Engagement, AI-Shopping Assistant and Smart Shoe Mirror, Smart Shelf and Cloud Shelf, and Virtual Shopping Bag and Delivery Services.
Tmall Festival Marketing
China's e-commerce companies rely on a lot of festival marketing campaigns including Chinese New Year, 3-8 (Women's Day), Tmall 618, 99 (9 Sep), Double 11 in November, and Double 12 in December. The biggest ones are 618 and Double 11.
Tmall vs. Taobao
What's the difference between Tmall and Taobao?
Compared with Taobao, Tmall provides much more premium products with stricter requirements for merchants to launch an online mall. Only well-established brands can launch a store on Tmall while individuals and SMEs can open a store on Taobao.
In November 2018, Tmall upgraded to "Big Tmall", forming the Tmall business group, Tmall supermarket business group, Tmall import and export business group.
See a comparison of Tmall and Taobao users here.
Tmall vs. Tmall Global
Tmall Global is Tmall's import cross-border e-commerce platforms allowing Chinese consumers to buy directly from overseas merchants.
Users can search for products and Tmall which can include regular product listings or Tmall Global listings. If a user searches on Tmall Global, he would only see Tmall Global products.
Alibaba announced in March 2017 the official launch of Tmall World, targeting the 100 million-strong overseas Chinese market with 1.2 billion products offered by brands and merchants through its flagship social commerce app Mobile Taobao and online platforms such as world.taobao.com.
Tmall Super Brand Day
Launched in 2015, Tmall’s Super Brand Day is a marketing event that integrates resources across Alibaba’s ecosystem to create a small version of Tmall Double 11 campaign for one brand.
In 2018, YSL Beauté set the new record for the most sales by a beauty brand in its first day of operations on Tmall by utilizing the Super Brand Day, generating more than RMB 30 million ($4.77 million) in sales in the first 14 hours and RMB 38 million by the end of the day. The store’s followers rose to 1.2 million which has grown to 4.56 million in April 2019.
Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.
In September 2019, Alibaba’s China retail marketplaces had 785 million mobile MAUs, representing a quarterly net increase of 30 million. Annual active consumers on Alibaba’s China retail marketplaces reached 693 million for the 12 months ended September 30, 2019, compared to 674 million for the 12 months ended June 30, 2019.
Alibaba kicked off its 2019 Double Eleven Global Shopping Festival 2019 last week, with a focus on “new consumption,” “new business” and actively contributing to a greener society.
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
The largest annual shopping festival in China Double 11 is less than two months away; Alibaba’s B2C e-commerce platform Tmall has kicked off this year’s campaign last week. Tmall stores can apply for their participation in Double 11 2019 from 12 September to 20 September.
In June 2019, Alibaba’s China retail marketplaces had 755 million mobile MAUs, representing a quarterly net increase of 34 million. Annual active consumers on Alibaba’s China retail marketplaces was 674 million for the 12 months ended June 30, 2019, compared to 654 million for the 12 months ended March 31, 2019.
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
China’s online shopping market expects to see total transactions of US$1.44 trillion by 2019. The market share of B2C e-commerce dropped to 56.2%, with Tmall and JD.com accounting for over 80% of the total. The value of online shopping transactions in China totaled 8 trillion yuan (US$1.19 trillion) in 2018, an increase of 28.3% year-on-year. […]
Market penetration of comprehensive e-commerce mobile apps in China increased steadily to 67.3% in December 2018. Mobile Taobao led this market with a penetration of 53.1%, followed by Pinduoduo (29.3%) and JD (24.2%). Market penetration of comprehensive e-commerce reached 67.3%, an increase of 11.1% year-on-year. Its average DAU was 240 million in December, a net […]
Alibaba reported fiscal year revenue growth of 51% as well as robust user growth and engagement. Excluding the effects of consolidating acquired businesses, revenue would have increased by 39% year-over-year, according to Maggie Wu, Chief Financial Officer of Alibaba Group.
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
When talking about e-commerce, Chen Zhongwei, general manager of Hengyuanxiang, said: “E-Commerce has indeed subverted our understanding of the entire business model.” He felt that a new era is here, and it came very quickly.