China Internet Watch

China Internet Stats, Trends, Insights

Chinese Search Engine Market: Stats, Trends and Insights

Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.

E-Book Download: China Search Engine Market Overview 2015

Download E-Book: China Search Insights 2015

China online advertising to exceed US$90 bn in 2019, led by e-commerce, newsfeed, and search ads

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China is to see internet advertising market exceed over US$90 billion by 2019, over 80% of which is from mobile advertising. The US$36.02 billion native advertising market accounted for nearly 50% of the total in 2018. Advertising has consolidated its position as an important source of revenue for internet businesses. This market is expected to […]

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China internet users snapshot 2019

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98.6% of internet users accessed the internet through mobile devices in China. Internet penetration in urban areas rose from 71% to 74.6%. The 10- to 39-year-olds represented 67.8% of all internet users in China. The largest user group were students (25.4%). 610 million users shopped online in 2018, 14.4% more than a year ago. And, […]

Baidu App DAU up by 24% to 161 million in 2018

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DAUs of Baidu App increased by 24% year-on-year to 161 million. Baijiahao, or BJH accounts, Baidu’s content network, grew to 1.9 million publishers. MAUs of Baidu Smart Mini Program totaled 147 million, up by 30% sequentially. 98.5% of iQiyi’s subscribers were paying subscribers. DAUs of Haokan reached 19 million. 

China search engine market to reach US$20 bn in 2018

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There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s search engine market is expected to reach US$20 billion in 2018. And, search advertising market is expected to reach US$14 billion in 2018. China’s search advertising market totaled 85.23 billion yuan […]

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Over 70% Chinese will choose Google over Baidu if its returns

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Not long after Facebook’s Hangzhou subsidiary launch, Google was reported to be planning a launch of a censored search engine in China. A poll was created on Weibo asking “if Google returns to China, which will you choose between Google and Baidu?”. 72.8% voted for Google.

Chinese search engine Sogou revenues up 43% in Q2 2018

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Sogou achieved solid results in Q2 2018 with revenue increasing 43% year-on-year to US$301.4 million and non-GAAP net income up by 58% to US$38.2 million, according to its financial results. That was greatly driven by the twin growth engines – search and mobile keyboard – and AI-focused strategy.

Baidu search exhibiting robust revenue growth driven by AI in Q2 2018

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Baidu had a stronger quarter in Q2 2018 with search exhibiting robust revenue growth driven by AI-powered monetization capabilities and Baidu feed continuing strong traffic, according to its financial results. The newly launched Xiaodu series speakers and the adoption of DuerOS handled over 400 million queries in June 2018, almost doubling the workload again over […]

WeChat launched Brand Search

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WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page.

Baidu total revenues grew by 20% in 2017, 73% from mobile

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Baidu’s total revenues reached RMB 23.6 billion ($3.62 billion) in Q4 2017, increasing 29% year over year. Mobile revenue represented 76% of total revenues, compared to 65% for the fourth quarter of 2016. Total revenues totaled RMB 84.8 billion ($13.03 billion) in 2017, increasing 20% from 2016. Mobile revenue represented 73% of total revenues, compared […]