China's search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China's search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%). … [Read more...]
Chinese Search Engine Market: Stats, Trends and Insights
Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.
E-Book Download: China Search Engine Market Overview 2015
Mobile accounted for 72% of Baidu total revenues in Q2 2017
Baidu's total revenues in the second quarter of 2017 were 20.874 billion yuan ($3.079 billion), a 14.3% increase YoY. Mobile revenue represented 72% of total revenues for Q2 2017, compared to 62% in Q2 2016. … [Read more...]
WeChat enhanced in-app search results with mini-programs data
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs. … [Read more...]
China mobile search market overview for Q1 2017
Baidu has 78.2% share of China's mobile search market by the total number of mobile search queries in the first quarter of 2017. … [Read more...]
China search engine market share in Apr 2017
StatCounter data shows Baidu's market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China's mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 … [Read more...]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. … [Read more...]
Baidu active online marketing customers down 23% in Q1 2017
Baidu reported total revenues of RMB16.891 billion ($2.454 billion) for the first quarter of 2017, representing a 6.8% increase from the corresponding period in 2016. … [Read more...]
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a "news" section in the WeChat SERP which includes external news sources. … [Read more...]
China online advertising market overview 2011-2019e
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. … [Read more...]
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to "technology upgrade on timeliness content identification". … [Read more...]
Baidu Wallet reached 100m users; mobile search 665m in Q4 2016
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year. … [Read more...]
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey. … [Read more...]
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users. … [Read more...]
Baidu appointed a former Microsoft’s Global Executive VP as COO
Baidu appointed Dr. Qi Lu as Baidu's Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately. … [Read more...]
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile. … [Read more...]
China online advertising market overview Q3 2016
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ. … [Read more...]