Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million.
Launched in 2005, Tudou is a Chinese video-sharing platform headquartered in Shanghai, China, where users can upload, view, and share video clips.
On March 12, 2012, Youku announced an agreement to acquire Tudou in a stock-for-stock transaction, and the new entity will be named Youku Tudou Inc.
Tudou vs. YouTube
In 2007 Tudou was one of the world's largest bandwidth users, moving more than 1 Petabyte per day to 7 million users. YouTube serves a larger number of videos per day, but the average Tudou video is longer in duration, meaning the total number of minutes of video being streamed daily from Tudou is significantly larger - about 15 billion minutes vs. 3 billion for YouTube.
Tudou was founded by Gary Wang and Dutchman Marc van der Chijs, whom Wang met while at Bertelsmann Media Group in China.
The name Tudou is Chinese Pinyin for potato, from the English idiom "couch potato".
According to Chinese tracking service iResearch, as of mid-2007, Tudou has over 50% of the Chinese online video market. Tudou reached 95 million monthly unique visitors as of June 2009, and 170 million as of June 2010.
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
Youku Tudou net revenues were RMB958.7 million (US$154.5 million), a 27% increase from the corresponding period in 2013. They derive a part of our revenues from mobile value-added services through partnership agreements with third party mobile network operators and shares the fees collected by the mobile network operators for such services.
Youku and Tudou officially announced that Alibaba and Yunfeng Capital (founded by Jack Ma and Yu Feng who is board director of Huayi Brothers) purchased Youku and Tudou’s A shares with $1.22 billion, Alibaba will hold 16.5% and Yufeng Capital holds 2%. Besides, Alibaba will appoint CEO Lu Zhaoxi as one of the board director […]
According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. “When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. […]
According to iResearch, the top 10 online video websites in the second quarter by total daily reach: Youku.com Tudou.com Xunlei.com Qiyi.com (Baidu) Ku6.com 56.com cntv.cn pps.tv pptv.com joy.cn
There are rumors that Baidu is to acquire Tudou.com. According to a Securities Times reporter‘s source who’s close to Baidu senior management, Baidu has approached Tudou.com with two acquisition proposals. One option is direct acquisition of Tudou.com by Baidu and Tudou will remain independent operation and focus on UGC and original production. The other option […]
In Q1 2011, three online video portals, Youku Tudou and Qiyi, combined represent over 70% market share by effective browsing time. 86.4% of China internet users watch video online, which is close to 340 million. Total effective browsing time in total in Q1 is 3,64 billion hours, up 22.1% from the previous quarter.
Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, […]
According to iResearch’s latest data, China’s Q3 online video market in 2010 reached 1.39 billion yuan (about US$208 million), up 32.4% compared to the previous quarter. The online video market in China is estimated to reach 16.99 billion in 2013.
Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format called “AdSelector” in the China market.
comScore last week released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service. The report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.