What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.
The Yuanbao Group, in collaboration with the China Insurance and Pension Research Center at the School of Finance of Tsinghua University, recently published the “2022 China Internet Insurance Consumer Insight Report” (hereinafter referred to as the “Report”). As the economy recovers and market confidence improves, insurance awareness and demand awakened during the pandemic are expected […]
During the New Year’s Day holiday of 2023, China saw 52.7134 million domestic tourism trips nationwide, a year-on-year increase of 0.44%, and a comparable recovery of 42.8% compared to the same period in the 2019 New Year’s holiday, according to the data of China’s Ministry of Culture and Tourism.
Watsons China’s total revenue in 2021 was HK$22.77 billion, a year-on-year increase of 14%, the largest increase in the past five years. Watsons’ online sales increased by 94%, providing a strong impetus for the recovery of performance. Watsons’ long-term digital transformation has initially yielded fruitful results, which has become its biggest driving force to resist […]
Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile. The New Middle Class is the group of Chinese between 25 and 40 years old, living in tier-1 to tier-3 cities with an online spending power of over 1,000 yuan. Their […]
The number of brands and merchants on the Tmall Global platform as of December 31, 2020, grew over 60% year-over-year, according to Alibaba’s announced financial results. Merchants Growth on Tmall Global From 2017 to 2020, the number of online businesses on Tmall global grew rapidly, with an average annual compound growth rate of 55.2% In […]
More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba. According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and […]
In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country, according to data shared by Jingdong. The southern provinces of Guangdong and Zhejiang saw alcohol transaction volume increase 60% YoY. In Hubei and Hebei, the transaction volume of food and […]
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target specific groups of people can now reach a wider range of audiences in China. The consumption of digital content has seen disappearing boundaries between urban and rural internet users, between […]
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]
48% of China internet users define “rich” with a minimum of 10 million yuan (US$1.42 million); they value “career” the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent’s Penguin Intelligence. We summarized the survey […]
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]