The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the post-90s, people born between 1990 and 1999, have a surplus with their salary every month, and 80% of the people manage the surplus. By comparing their Yu’e Bao, Alipay’s monetary […]
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this date is another Valentine’s Day holiday in China. But why is this date Valentine’s Day? It may sound funny but “520” sounds phonetically very close to “I Love You”, or […]
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as “emerging consumers”. But now in 2019, they are in […]
Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
Video site Bilibili, popular among the young internet users in China, reported total revenues of 1.37 billion yuan in Q1 2019. Its monthly active users exceeded 101 million and mobile MAU reached 88.6 million. Bilibili, a.k.a. “B site”, is a video sharing website themed around animation, comic, and game based in China, where users can […]
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Let’s take a look at the characteristics of their consumption habits.
China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Chinese high-end travelers contributed over 80% overall overseas expenditure though they represented just around 20% in the population. Post-90s and post-00s combined accounted for 32% of total outbound travelers. Tier-2 cities showed stronger growth momentum in population and per capita spending than tier-1 cities. Chinese went on 130 million person-trips to overseas with a total […]
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s’ past consumption, post-00s save more with higher purchasing power and autonomy. Post-00s has much more affluent material life The savings of post-00s are around 3 times more than that of post-90s when they were at the same age. […]
Consumption value and method are changing along with the rising of the Chinese middle class, post-90s, and post-00s. Users aged between 24 and 30 y-o accounted for 43.3% of Alibaba’s second-hand goods trading Xianyu mobile app users while users of mid-level to high-end purchasing power accounted for 52.4% of the total.
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]