China’s online hotel booking market had 91.09 million monthly active users (MAU) in Q2 2018, an increase of 20.1% quarter-on-quarter, setting a record high since 2016. There are around 20 million newly added users, 70% of them came from tier-3 cities and below. Of the total, over 50% of them were from tier-3 cities and below. […]
OTA
China online vacation bounced back in Q2 2018; Tuniu & Ctrip took the lead
The revenues of China’s online vacation market totaled roughly 26 billion yuan (US$3.82 bn) in Q2 2018, increases of 19.3% year-on-year or 11.3% quarter-on-quarter. Three holidays in this quarter, namely, Tomb-sweeping Day, Labor’s Day, and Dragon Boat Festival put this market back on track, which altogether received 337.1 million person-trips, up by 8.6% from Q1 […]
China online travel market overview 2018; better performance seen on mobile
Total revenues of China’s online travel market reached 738.41 billion yuan (US$107.99 bn) in 2017, up by 25.1% over 2016. The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by […]
China online travel market insights Q1 2018, led by Ctrip, Qunar, and Fliggy
The transactions of China’s online travel market reached US$32.94 billion in the first quarter of 2018. Ctrip and Qunar combined accounted over half of the whole market, followed by Alibaba affiliated Fliggy. Online transportation remains the major part of the online tourism market, compared with accommodation and vacations. The total transactions of China’s online travel market reached […]
Chinese online travel market insights Q3 2017
China’s travel market has grown by leaps and bounds over the past decade, and online travel booking is increasingly occupying a dominant position within the market as consumer preferences shift in favor of independent, personalized travel over packaged group tours. In 2017, year-on-year growth in the online travel market in China hovered around 25%, lower […]
China online holiday booking market overview Q2 2017
While China’s more affluent consumers increasingly favor independent travel, the online holiday and group tour booking market is still showing rapid growth, likely driven by continued expansion of the middle class in China. In the second quarter of 2017, China’s online holiday booking market grew to 21.77 billion yuan (US$3.26 billion), equating to year-on-year growth of […]
China’s air ticket online booking market in Q1 2017
China’s air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth.
China online travel market overview 2012-2019
China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It’s estimated to exceed 1 trillion yuan (US$147 bn) in 2019.
China online travel market overview Q3 2016
Total transactions of China’s online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion).
Alibaba rebranded OTA platform Fliggy has over 200m members
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
China online travel market overview Q2 2016
The total transactions of China’s online travel market exceeded RMB 143 billion (USD 21.4 billion) in Q2 2016, an increase of 31.3% YoY or 8.9% QoQ according to iResearch data.