China's travel market has grown by leaps and bounds over the past decade, and online travel booking is increasingly occupying a dominant position within the market as consumer preferences shift in favor of independent, personalized travel over packaged group tours. … [Read more...]
China online holiday booking market overview Q2 2017
While China's more affluent consumers increasingly favor independent travel, the online holiday and group tour booking market is still showing rapid growth, likely driven by continued expansion of the middle class in China. … [Read more...]
China’s air ticket online booking market in Q1 2017
China's air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth. … [Read more...]
China online travel market overview 2012-2019
China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It's estimated to exceed 1 trillion yuan (US$147 bn) in 2019. … [Read more...]
China online travel market overview Q3 2016
Total transactions of China's online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion). … [Read more...]
Alibaba rebranded OTA platform Fliggy has over 200m members
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or "Fei Zhu", flying pig) positioned as a leisure travel brand targeting the young travelers. … [Read more...]
China online travel market overview Q2 2016
The total transactions of China's online travel market exceeded RMB 143 billion (USD 21.4 billion) in Q2 2016, an increase of 31.3% YoY or 8.9% QoQ according to iResearch data. … [Read more...]