China Internet Watch

China Internet Stats, Trends, Insights

OTA

Alibaba’s OTA Fliggy and Marriott integrating customer loyalty programs

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Alibaba’s OTA platform Fliggy (Feizhu) just made Fliggy Miles transferrable for Marriott Rewards points. Last week, the Marriott International Group’s Fliggy Flagship Store officially opened the access for Points conversion from Miles. The current program page shows that the points conversion between Fliggy and Marriott is only in the “trial period”, specifically stating that the […]

China tourism & online travel booking market overview 2019

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China residents took 149.72 million outbound trips in 2018. The per-capita expenditure on the consumption of education, cultural, and entertainment products accounted for 11% of per-capita consumption expenditure. Tourism market overview 2018 China recorded a total of 5.54 billion domestic person-trips in 2018, up 10.8% from 2017, according to the Ministry of Culture and Tourism. […]

Top travel mobile apps in China in 2018

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Online penetration in tourism reached 30.2% in December, a slight increase from 27% a year ago. Ctrip ranked top with a penetration of 15.8%, followed by Qunar (11.3%) and Fliggy (4.3%). Market penetration of online travel was 30.2% in December, an increase of 10.6% year-on-year. Its average DAU was 21.899 million, showing a slight decline […]

China online hotel booking in Q2 2018, led by Meituan and Ctrip

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China’s online hotel booking market had 91.09 million monthly active users (MAU) in Q2 2018, an increase of 20.1% quarter-on-quarter, setting a record high since 2016. There are around 20 million newly added users, 70% of them came from tier-3 cities and below. Of the total, over 50% of them were from tier-3 cities and below. […]

China online vacation bounced back in Q2 2018; Tuniu & Ctrip took the lead

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The revenues of China’s online vacation market totaled roughly 26 billion yuan (US$3.82 bn) in Q2 2018, increases of 19.3% year-on-year or 11.3% quarter-on-quarter. Three holidays in this quarter, namely, Tomb-sweeping Day, Labor’s Day, and Dragon Boat Festival put this market back on track, which altogether received 337.1 million person-trips, up by 8.6% from Q1 […]

China online travel market insights Q1 2018, led by Ctrip, Qunar, and Fliggy

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The transactions of China’s online travel market reached US$32.94 billion in the first quarter of 2018. Ctrip and Qunar combined accounted over half of the whole market, followed by Alibaba affiliated Fliggy. Online transportation remains the major part of the online tourism market, compared with accommodation and vacations. The total transactions of China’s online travel market reached […]

Chinese online travel market insights Q3 2017

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China’s travel market has grown by leaps and bounds over the past decade, and online travel booking is increasingly occupying a dominant position within the market as consumer preferences shift in favor of independent, personalized travel over packaged group tours. In 2017, year-on-year growth in the online travel market in China hovered around 25%, lower […]

China online holiday booking market overview Q2 2017

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While China’s more affluent consumers increasingly favor independent travel, the online holiday and group tour booking market is still showing rapid growth, likely driven by continued expansion of the middle class in China.