The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
iQiyi (iQiyi.com), formerly Qiyi
iQiyi (iQiyi.com), formerly known as Qiyi, is China's leading advertising supported online video portal that focuses on fully licensed, high-definition, professionally produced contents. The company was invested by Baidu, Inc. and Providence Equity Partners in early 2010. Baidu acquired the Providence Equity Partners stake in iQiyi in November 2012.
Users can search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content. In May 2013, Baidu acquired and merged the online video business of PPS with iQiyi. PPS operates as a sub-brand of iQiyi. The combined platform is one of the leaders of online video space in China.
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
Baidu’s total revenues reached RMB 20.9 billion ($3.33 billion) in Q1 2018, increasing 31% year over year. Mobile revenue represented 78% of total net revenues, compared to 70% in Q1 2017.
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Baidu delivered solid financial results in the third quarter of 2017 with top line increasing 29% year over year and operating profit growing 69% year over year.
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
The active users of China’s VR video market totaled 5.43 million with an increase of 63.6% YoY in March 2017, led by Mojing.
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV. Sohu TV, Baofeng, PPTV, Tudou, and Migu Video apps are also in the top 10 video apps by MAUs in Feb 2017. Bilibili Cartoon ranks first in the vertical […]
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. The proportion of e-commerce ads will continue growing and reach 29% […]
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile. Android users take up a large market share with an increment of 90 million a year while iOS users 50 million. Over half of China’s internet users come from the first-tier and second-tier cities. […]
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
As of June 2014, the number of China online video users exceeded 439 million. And, the number of mobile video users was 294 million according to data of CNNIC. According to Tencent’s latest research, China online video users have various needs nowadays. Their habit of paying for online videos is expected to advance in China […]