Baidu App MAU reached 544 million in Q3 2020 with 355 million MAU on its own mini program platform. Baidu’s focus on differentiating itself with open-platform, in-app search and new AI businesses has enabled Baidu Core’s adjusted EBITDA margin to reach 46% in the third quarter.
Launched in 2010, iQiyi (iQiyi.com), formerly known as Qiyi, is China's leading advertising-supported online video and TV streaming portal that focuses on fully licensed, high-definition, professionally produced content.
It offers both online web version at iQiyi.com and mobile apps for iOS and Android devices.
Its top competitor is Tencent Video.
Users can search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content.
iQIYI’s subscribers reached 104.9 million in Q2 2020, up 4% year over year, in June 2020, and membership revenue was up 19% year over year.
The company was invested by Baidu, Inc. and Providence Equity Partners in early 2010. Baidu acquired the Providence Equity Partners stake in iQiyi in November 2012.
In May 2013, Baidu acquired and merged the online video business of PPS with iQiyi. PPS operates as a sub-brand of iQiyi. The combined platform is one of the leaders of online video space in China.
On July 17, 2014, iQiyi launched its film production division, iQiyi Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies.
On September 4, iQiyi cooperated with Venice Film Festival, streaming of the festival's movies online.
In August 2014, iQiyi generated over 6.95 billion hours of viewing on its website. In October, iQiyi participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles.
On November 19, 2014, Xiaomi and Shunwei Capital invested $300 Million in iQiyi for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80%.
On April 25, 2017, Netflix reached a licensing deal with iQiyi, under which some Netflix original productions would be available on iQiyi day-and-date with their premieres worldwide.
On March 29, 2018, iQiyi issued its IPO (initial public offering) in the U.S. and raised $2.25 billion.
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
Baidu’s total revenues declined just 7% year-over-year in Q1 2020, resulting from its diversified revenue streams, including marketing services for wide-ranging industries, new AI businesses, and iQIYI.
Baidu App’s average daily active users (“DAUs”) reached 195 million, up 21% year over year, in December 2019. Baidu’s content network BJH publisher accounts for Baidu feed reached 2.6 million, up 38% year over year, in December 2019.
ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively.
Baidu App traffic continues to grow with DAUs reaching 189 million, up 25% year over year, in September 2019, according to Baidu’s announced financial results.
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the arena is iQiyi. iQiyi, whose main content is professional copyright videos such as movies, TV dramas and variety shows, has recently launched a Vlog application called “iQiyi Suike”, which is […]
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to 61.3 million of total subscribing members as of March 31, 2018, up 58% year over year.
In March, Baidu’s mobile reach expanded to 1.1 billion monthly active devices while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries.
DAUs of Baidu App increased by 24% year-on-year to 161 million. Baijiahao, or BJH accounts, Baidu’s content network, grew to 1.9 million publishers. MAUs of Baidu Smart Mini Program totaled 147 million, up by 30% sequentially. 98.5% of iQiyi’s subscribers were paying subscribers. DAUs of Haokan reached 19 million.
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: different prices for iOS and Android smartphone users, different prices for registered users and unregistered users, and different prices for more active users and less active ones. Empowered by internet […]
Half the top ten apps that generated the most revenues from the Apple Store were from Chinese tech companies. Notably, all those apps turned out to provide some sorts of subscription services for video or music streaming and social interactions.
Tik Tok topped the ranking of mobile apps with most downloads on Apple App Store in China in October 2018. PUBG, iQiyi, Tencent Video, and Xiaohongshu all retained their positions. Toutiao, Qutoutiao, and Xianyu made big progress. Tencent’s Honor of Kings still earned most. Eight out of the top best earners were game apps.
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services revenue was RMB2.9 billion (US$415.3 million), representing a 78% increase from Q3 2017. Online advertising services revenue was RMB2.4 billion (US$348.9 million), down 4% YoY.