The shipment of Augmented Reality (AR) and Virtual Reality (VR) devices, or Extended Reality (XR), devices in China surpassed 1.1 million units in 2022. According to Counterpoint Research, VR remains the leading segment within XR, accounting for more than 95% of total sales in 2022. The Chinese market has significant untapped potential but is expanding […]
Launched in 2010, iQiyi (iQiyi.com), formerly known as Qiyi, is China's leading advertising-supported online video and TV streaming portal that focuses on fully licensed, high-definition, professionally produced content.
It offers both online web version at iQiyi.com and mobile apps for iOS and Android devices.
Its top competitor is Tencent Video.
Users can search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content.
iQIYI’s subscribers reached 104.9 million in Q2 2020, up 4% year over year, in June 2020, and membership revenue was up 19% year over year.
The company was invested by Baidu, Inc. and Providence Equity Partners in early 2010. Baidu acquired the Providence Equity Partners stake in iQiyi in November 2012.
In May 2013, Baidu acquired and merged the online video business of PPS with iQiyi. PPS operates as a sub-brand of iQiyi. The combined platform is one of the leaders of online video space in China.
On July 17, 2014, iQiyi launched its film production division, iQiyi Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies.
On September 4, iQiyi cooperated with Venice Film Festival, streaming of the festival's movies online.
In August 2014, iQiyi generated over 6.95 billion hours of viewing on its website. In October, iQiyi participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles.
On November 19, 2014, Xiaomi and Shunwei Capital invested $300 Million in iQiyi for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80%.
On April 25, 2017, Netflix reached a licensing deal with iQiyi, under which some Netflix original productions would be available on iQiyi day-and-date with their premieres worldwide.
On March 29, 2018, iQiyi issued its IPO (initial public offering) in the U.S. and raised $2.25 billion.
Baidu won the bid for the largest domestic intelligent transportation project
Apollo intelligent travel technology (Guangzhou) Co., Ltd., a subsidiary of Baidu Apollo, won the bid of “new infrastructure project of intelligent transportation for automatic driving and vehicle road coordination” in Guangzhou Development Zone, Huangpu District, Guangzhou.
Top Chinese mobile apps in 2010s dominated by video apps
ByteDance-owned TikTok and UC Browser (Alibaba) top App Annie‘s most downloaded app list in 2010s, ranking the 7th and 8th respectively.
Reminder: Vlog trending in China
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the arena is iQiyi. iQiyi, whose main content is professional copyright videos such as movies, TV dramas and variety shows, has recently launched a Vlog application called “iQiyi Suike”, which is […]
Top online video apps in Dec 2018
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and Youku were the top three players in this market.
iQiyi’s total members grew by 58% in Q1 2019
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to 61.3 million of total subscribing members as of March 31, 2018, up 58% year over year.
How Chinese consumers respond to price discrimination
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: different prices for iOS and Android smartphone users, different prices for registered users and unregistered users, and different prices for more active users and less active ones. Empowered by internet […]
Half of top 10 most profitable iOS apps are from China in 2018
Half the top ten apps that generated the most revenues from the Apple Store were from Chinese tech companies. Notably, all those apps turned out to provide some sorts of subscription services for video or music streaming and social interactions.
Online video platform iQiyi saw 89% increase in paid subscribers in Q3 2018
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services revenue was RMB2.9 billion (US$415.3 million), representing a 78% increase from Q3 2017. Online advertising services revenue was RMB2.4 billion (US$348.9 million), down 4% YoY.
China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Top mobile video apps in China in March 2017
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
Top digital video mobile apps in China in Feb 2017
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
China Mobile Internet Insights in H1 2015
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]