DAUs of Baidu App increased by 24% year-on-year to 161 million. Baijiahao, or BJH accounts, Baidu’s content network, grew to 1.9 million publishers. MAUs of Baidu Smart Mini Program totaled 147 million, up by 30% sequentially. 98.5% of iQiyi’s subscribers were paying subscribers. DAUs of Haokan reached 19 million.
iQiyi (iQiyi.com), formerly Qiyi
iQiyi (iQiyi.com), formerly known as Qiyi, is China's leading advertising supported online video portal that focuses on fully licensed, high-definition, professionally produced contents. The company was invested by Baidu, Inc. and Providence Equity Partners in early 2010. Baidu acquired the Providence Equity Partners stake in iQiyi in November 2012.
Users can search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content. In May 2013, Baidu acquired and merged the online video business of PPS with iQiyi. PPS operates as a sub-brand of iQiyi. The combined platform is one of the leaders of online video space in China.
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects: different prices for iOS and Android smartphone users, different prices for registered users and unregistered users, and different prices for more active users and less active ones. Empowered by internet […]
Half the top ten apps that generated the most revenues from the Apple Store were from Chinese tech companies. Notably, all those apps turned out to provide some sorts of subscription services for video or music streaming and social interactions.
Tik Tok topped the ranking of mobile apps with most downloads on Apple App Store in China in October 2018. PUBG, iQiyi, Tencent Video, and Xiaohongshu all retained their positions. Toutiao, Qutoutiao, and Xianyu made big progress. Tencent’s Honor of Kings still earned most. Eight out of the top best earners were game apps.
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services revenue was RMB2.9 billion (US$415.3 million), representing a 78% increase from Q3 2017. Online advertising services revenue was RMB2.4 billion (US$348.9 million), down 4% YoY.
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
Baidu’s total revenues reached RMB 20.9 billion ($3.33 billion) in Q1 2018, increasing 31% year over year. Mobile revenue represented 78% of total net revenues, compared to 70% in Q1 2017.
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Baidu delivered solid financial results in the third quarter of 2017 with top line increasing 29% year over year and operating profit growing 69% year over year.
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
The active users of China’s VR video market totaled 5.43 million with an increase of 63.6% YoY in March 2017, led by Mojing.