StatCounter data shows Baidu's market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China's mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 … [Read more...]
Google China News & Stats
As a search engine, Google is way behind Baidu and it's not even as popular as Qihoo's 360 search. Read more on Google's news in China as well as tips for marketers.
Tencent’s new image patent challenging Google’s WebP
Tencent submitted a patent application to the State Intellectual Property Office on an image coding technology called Tiny Portable Graphics, or TPG. TPG image file size is smaller than JPG/JPEG, PNG, GIF, and Google's WebP based on a released experiment data. … [Read more...]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. … [Read more...]
Top 10 Android App Stores in China in 2016
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are: … [Read more...]
Huawei among world’s top growing brand in 2016
Interbrand recently released their 2016 ranking of the Global Top Brands; Apple ranks first with $178,119 million brand value, followed by Google, Coca Cola, Microsoft, and Toyota. … [Read more...]
Google Play to Enter China in March 2016
Google Play is expected to launch its China app store in March 2016, which will likely be a separate and independent version of Google Play. … [Read more...]
Does Google Play Stand A Chance in China?
Active users of China’s third-party mobile application stores reached 436 million in the third quarter of 2015 increasing 1.87% compared to the previous quarter according to iiMedia. … [Read more...]
China’s Search Engine Market Overview in Q2 2015
China's search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research. … [Read more...]
Baidu’s Global Market Share Decreased to 7.52% in June 2015
In June 2015, Google Global still ranked the top by market share of 70.8% in the world's search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June's search engine market. … [Read more...]
Baidu: the 14th Largest Media Owner in the World
According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast. … [Read more...]
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014. … [Read more...]
China Search Engine Market Overview in 2014
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk. … [Read more...]
China Top Ad Sellers Exceed 10% Market Share Worldwide
eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in 2014, ranking the third and fourth largest market share among the companies involved in eMarketer's latest research. … [Read more...]
Baidu Offers Easier Way for China Internet Users to Access Google
I chanced upon a banner ad on Baidu search results page after searching "google", which offers "fast, stable access" to Google. Taking a closer look, I found that it's a Baidu product — Baidu Browser. … [Read more...]
How Much is CPC on Baidu Compared With Google in China?
Digital marketers who's familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine's paid search service in China according to … [Read more...]
Top Mobile Map Apps in China in Q2 2014
Baidu Map, Gaode Map and Google Map are the top 3 mobile map apps by total number of reached users, according to EnfoDesk. … [Read more...]