Singapore Airlines (SIA) and Alibaba Group this week announced a comprehensive strategic collaboration aimed at enhancing the customer experience for travelers. The collaboration encompasses several players in Alibaba Group’s ecosystem including Fliggy, Alibaba Cloud, Alipay and Cainiao Network.
The total value of China’s top 100 brands grew by 6% to hit a record level of US$557.1 billion according to BrandZ™ Top 100 Most Valuable Chinese Brands by WPP and Kantar Millward Brown.
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.
Chinese tourists paid 7,934,700 person-trips visits to Thailand in 2015 with an annual increase of 91.62% which has set a new record according to Tourism Authority of Thailand.
China online travel was a RMB307.79 billion (US$50.33 billion) market with an increase of 38.9% in 2014 according to iResearch. Online ticket market, online hotel booking market and online vacation exceeded RMB193.07 billion (US$31.57 billion), RMB63.25 billion (US$10.34 billion) and RMB44.88 billion (US$7.33 billion) respectively in 2014.
According to Hurun Chinese Luxury Consumer Survey 2015, Chinese luxury travelers on average go on business trip for eight days a month and the super rich are away for 11 days a month. And they also take 8 and 12 days of holiday respectively, one more than last year.
Qunar’s total revenues for Q3 2014 more than doubled YoY to US$81.6 million and its mobile revenues was US$33 million an increase of 445.1% YoY.
Boeing projects a demand in China for 6,020 new airplanes over the next 20 years, valued at $870 billion. The company released its annual China Current Market Outlook (CMO) in Beijing which shows Chinese carriers will take delivery of nearly 45% of the total demand for airplanes in the Asia Pacific region during the forecast […]
CIC and GroupM jointly released China social travel white paper in 2013. By collecting and analyzing social media discussion and related information, they classified Chinese travelers into five categories which could be helpful for brands to make market strategies. China National Tourism Administration estimated that Chinese tourism industry would reach 2.9 trillion yuan (USD 471.4 […]
Recently Hitwise collected data of anonima internet surfing, searching and interbehavior among netizens, cooperated with the telecoms operators and the ISP. They found that Wiki sites, the local catering industry, tourism and the Airlines have higher dependence on Baidu.
According to the estimation by BCG group, the annual passenger flows from Europe to the Middle East and Asia will surge to 130 million in 2020, indicating a big chance for global airline industry. On this occasion, China’s emerging Europe-to-Asia airlines is catching the eyes of the whole industry. What advantages exited for China airlines? […]
Millward Brown released their second annual BrandZ Top 50 Most Valuable Brands. You can get the PDF here or view a summary below (Internet companies are bolded). Baidu, Tencent, Sina, Renren, Ctrip and Sohu are the six Internet companies that made it to the Top 50 most valuable Chinese brands; Baidu (6) and Tencent (10) […]