In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
618: China Largest Mid-Year Shopping Festival
In addition to Double 11, another large shopping festival in China generating huge sales is 618 around 18 June. 618 campaign in China was initially launched by Jingdong in 2010. Every June is the anniversary month of JD; and, the promotion and discount reach the peak on 18 June.
In response to the "Double 11" trademark ban, JD openly allows the industry to use the 618 trademarks in sales and promotions.
The mid-year 618 shopping festival in China usually starts in May and last for one month. All major e-commerce platforms, such as Taobao, Tmall, JD, Pinduoduo, etc., and retailers launch their own campaigns. It's one of the two periods they expect huge sales.
Continue reading below for historical 618 statistics, trends, and sales data.
JD (Jingdong)‘s net revenues grew by 22.9% to US$122 billion in the second quarter of 2019. Its annual active customer accounts increased to 321.3 million and there is a total number of 220,000 merchants on its online marketplace. The company’s adjusted EPS rose 560% to $0.33.
In June 2019, Alibaba’s China retail marketplaces had 755 million mobile MAUs, representing a quarterly net increase of 34 million. Annual active consumers on Alibaba’s China retail marketplaces was 674 million for the 12 months ended June 30, 2019, compared to 654 million for the 12 months ended March 31, 2019.
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
China’s cross-border import retail e-commerce bounced back to 100.52 billion yuan (US$14.74 bn) in Q2 2018 with a growth rate of 22.4%. In the B2C segment, Tmall Global retained top spot with a market share of 29.1%, followed by NetEase Kaola, JD Worldwide, and Amazon Global. The 6.18 mid-year big online shopping promotion in China all […]
The leading Chinese luxury e-commerce platform Secoo’s active customers almost doubled in Q2 2018 to 255.5 thousand from 129.3 thousand for Q2 2017. Its GMV reached 1,653.4 million yuan (US$249.9 million), representing an increase of 44.7% from 1,142.6 million yuan in Q2 2017.
During “618”, offline traffic increased by 30% over the week prior, with online orders also jumping by 20%. Another partner retailer, Beijing’s Easyhome, a seller of furniture and home remodeling supplies, topped 100 million yuan (US$15.7 million) in sales by 1 pm on the first day of “618”, while Alibaba’s Fresh Hema saw sales increase […]
JingDong (JD) held an annual sale on 18th June to celebrate its anniversary in China. Other eTailers as Alibaba’s Tmall follow to compete with JD. Data below shows the sales of electronic products during 1-18 June 2017. Related: 618: China’s major mid-year shopping festival The growth of 16-25 age group. This age group made up […]
The shipment volume of Xiaomi smartphones totaled 23.16 million in the second quarter of 2017 with an increase of 70% QoQ according to an internal letter by Lei Jun.
Double 11 is the creation of Alibaba’s Tmall while 618 was started by Jingdong. Every June is the anniversary month of JD; and, the promotion and discount reach the peak on 18 June. Visit 618 China for the latest statistics and insights about 618 shopping festival. 618 China 2017 JD recorded over 100 million orders […]
Double 11 (11 Nov) are not the only online sales promotions in China. Mid-year promotion is also an important campaign for China’s e-commerce platforms such as Tmall and Jingdong.