In addition to Double Eleven, another large shopping festival in China (the largest mid-year shopping promotion in China by transaction volume) targeting Chinese consumers and generating huge sales is 618 shopping festival, starting in mid-May and reaching the peak around 18 June.
It’s one of the major shopping festivals in China, widely adopted by China’s e-commerce giants like Alibaba’s Taobao/Tmall, Pinduoduo, Jingdong (JD) and retailers. In recent years, it has expanded beyond retail and e-commerce.
Now there are many platforms for 618 for brands and merchants.
The positioning of each platform is different, and the products pool used is also different. Some platforms are used for sales volume, some for marketing, and they will follow the rhythm of the main platforms.
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