Chinese consumers expanding the number of countries from which they buy
In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite
China Internet Stats, Trends, Insights
China Consumers
5 Chinese consumer trends in 2020
In spite of the fact that it’s possible the development rate for Chinese shopper spending will be somewhat lower in 2019 than in 2018, the
22 FMCG companies reaching over 100 million urban Chinese households in 2019
The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during
Men’s beauty market in China looks to be more promising
The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar
58% Chinese households to be in or above the mass-affluent class by 2030
By 2030, 58% of Chinese households are expected to be in or above the mass-affluent class, exceeding today’s 55% South Korean share according to McKinsey.
China Generation Z overview 2019
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and
Case Study: Mead Johnson’s marketing secrets in China
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation
China’s post-90s start personal finance management 10 years earlier than their parents
The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the
Coca-Cola is the fastest growing FMCG brand in China
collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing
What is May 20, 520 day holiday in China? Chinese Internet Valentine’s Day
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this
4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in
Luxury brand marketing trends in China 2019
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that
31% of China’s FMCG to be sold online by 2025
By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar
Most-chosen and fastest-growing beauty brands in China 2019
Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total
China FMCG market overview Q1 2019
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to
CIW eBooks
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce
eBook: Xiaohongshu Growth & Product Strategies
This eBook explores how Xiaohongshu successfully pivoted its growth and product strategies from a PDF-based product at the beginning and become a top social platform
eBook: Launch Product in China with Tmall Key Box
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were