Consumers

China luxury goods market to reach US$186 bn by 2024

Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods

Insights of China internet users in lower-tier cities

The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention

20% Chinese elderly use WeChat

WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was

China long-term apartment rental market to reach US$226 bn by 2018

In China, rental housing accounted for 18% of overall housing supplies, the proportion in the US was 37%. The rental rate of return in some core

China leads mobile payment adoption across Asia-Pacific

There has been much discussion about China’s mainland leading the world in mobile payment, but how advanced is it compared to other markets? Chinese mainland

Lifestyle of China’s post-00s online users

China’s post-00s (the generation born in the 2000s) favorites internet slang in order to be social and interact with others. 15% of them place “entrepreneurship” as

Chinese consumer needs to grow around health, instant satisfaction, and personalization

With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization.

Chinese purchase behavior saw blurring gender lines

In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to

5 trends in lower-tier Chinese cities for maternal & baby market

There are 3.94 million babies born in 2017, more than that in the whole U.S. 60% of babies younger than 3 years are living in lower-tier cities

China online users privacy report 2018; 95% concerned about personal info security

No data is an isolated island in the era of the internet. Along with the convenience of sharing data and information, personal privacy becomes consumable.

Five mother shopper insights from two-baby Chinese families

More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After

Getting to know China’s post-00s consumers

Chinese post-00s, who were born since the year 2000, are turning adult in 2018. Comparing with post-90s’ past consumption, post-00s save more with higher purchasing