China Consumers

Luxury brand marketing trends in China 2019

Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that

China FMCG market overview Q1 2019

The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to

CIW eBooks

eBook: Tmall Global Guide

Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on