Consumers

Low education, young, and senior internet users in China

Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7%

China online shoppers trends 2019

The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent

China per capita income, consumer expenditure, CPI in Q1 2019

Per capita disposable income of urban households was 2.53 times that of rural households The nationwide per capita disposable income of residents was 8,493 yuan

China’s newborn drops by 2 million in 2018

China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher

China’s total middle class exceeded 33 million in 2018

The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%),

Consumption habits of China’s post-90s generation

The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising

Cross-border e-commerce female shoppers trend 2019

China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs

How Chinese consumers respond to price discrimination

Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects:

Secrets of wining low-tier city youth in China for FMCG brands

Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor

China luxury goods market to reach US$186 bn by 2024

Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods

Insights of China internet users in lower-tier cities

The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention

20% Chinese elderly use WeChat

WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was