Consumers

Consumption habits of China’s post-90s generation

The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising

Cross-border e-commerce female shoppers trend 2019

China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs

How Chinese consumers respond to price discrimination

Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects:

Secrets of wining low-tier city youth in China for FMCG brands

Low-tier city consumers are an increasingly important source of growth for the fast-moving consumer goods (FMCG) industry. For many brands, they are the make-or-break factor

China luxury goods market to reach US$186 bn by 2024

Chinese consumers were expected to contribute 40% sales to the global luxury goods market and hence drive 75% of this market’s growth. 58% of luxury goods

Insights of China internet users in lower-tier cities

The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention

20% Chinese elderly use WeChat

WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was

China long-term apartment rental market to reach US$226 bn by 2018

In China, rental housing accounted for 18% of overall housing supplies, the proportion in the US was 37%. The rental rate of return in some core

China leads mobile payment adoption across Asia-Pacific

There has been much discussion about China’s mainland leading the world in mobile payment, but how advanced is it compared to other markets? Chinese mainland

Lifestyle of China’s post-00s online users

China’s post-00s (the generation born in the 2000s) favorites internet slang in order to be social and interact with others. 15% of them place “entrepreneurship” as

Chinese consumer needs to grow around health, instant satisfaction, and personalization

With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization.

Chinese purchase behavior saw blurring gender lines

In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to