10 Trends in China’s future customers 2021-2025
In the next five years, digital marketing will develop more rapidly in the aspects of non-contact experience, consumption entertainment, consumer-generated video, and personalized experience.
China Internet Stats, Trends, Insights
China Consumers
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
Online users overview of China’s pet market 2021
As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30,
How a new pet brand becomes a best-seller in China with US$34 million sales
Pidan, established for five years targeting the cat food and toys market, sells more than 100 million yuan a year on Tmall. Its second-year sales
The rise of men in China’s “she-conomy”
Today, in some areas of consumption in China that were originally only for women, men’s consumption has also begun to emerge. According to the data
China consumer spending outlook 2024; return to pre-covid19 level in 2021
Six out of ten Chinese urban consumers (56%) want to live a happy family life; 46% of Chinese pursue a healthy lifestyle. According to the
Top 100 best Chinese brands in 2020, led by Alibaba and Tencent
In a year of exceptional pressure on growth, the BrandZ™ Top 100 Most Valuable Chinese Brands gained 12% in value, in the 10th edition of
China’s pets retail market to double by 2024
China’s pets retail market reached 108.8 billion yuan (US$16.02 billion) in 2019 and is estimated to grow by 13.6% and reach 123.6 billion yuan (US$18.20
China luxury consumer behavior study 2020
In 2020, the proportion of ROPO path will account for 62% of luxury product sales in China; and, “online only” will increase from 11% to
Meet China’s blue-collar mobile users
The monthly active mobile users of China’s blue-collar population has more than doubled from July 2016 to July 2020, from 15.48 million to 33.79 million,
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and
Consumers sales rise across several categories during China’s Qixi Festival period
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and
China summer consumer products sales overview in 2020
In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country,
Over 10K FMCG brands sales 2x on JD in H1 2020; FMCG sales up 7% in June
Over 10,000 FMCG brands achieved sales growth of over 100% on Jingdong (JD) in the first half of 2020; 200 brands achieved over 100 million
7 Consumption trends revealed on the first day of JD 618
There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by
What is May 20, 520 day holiday in China? Meet Chinese Internet Valentine’s Day
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce