Consumers

58% Chinese households to be in or above the mass-affluent class by 2030

By 2030, 58% of Chinese households are expected to be in or above the mass-affluent class, exceeding today’s 55% South Korean share according to McKinsey.

China Generation Z overview 2019

China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and

Case Study: Mead Johnson’s marketing secrets in China

In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation

China’s post-90s start personal finance management 10 years earlier than their parents

The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the

Coca-Cola is the fastest growing FMCG brand in China

collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing

Most Retweeted Photo on Sina Weibo on 20 May

What is May 20, 520 day holiday in China? Chinese Internet Valentine’s Day

What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this

4 pillars to unlock post-90s growth potential

Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in

Luxury brand marketing trends in China 2019

Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that

31% of China’s FMCG to be sold online by 2025

By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar

Most-chosen and fastest-growing beauty brands in China 2019

Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total

China FMCG market overview Q1 2019

The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to

Brand Top 100 Most Valuable Chinese Brands; top 5 takeaways for building valuable brands in China

The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time

Low education, young, and senior internet users in China

Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7%

China per capita income, consumer expenditure, CPI in Q1 2019

Per capita disposable income of urban households was 2.53 times that of rural households The nationwide per capita disposable income of residents was 8,493 yuan

China’s newborn drops by 2 million in 2018

China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher