Coca-Cola is the fastest growing FMCG brand in China
collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing
China Internet Stats, Trends, Insights
Consumers
What is 520 day holiday in China? Chinese Internet Valentine’s Day guide and characteristics
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this
4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in
Luxury brand marketing trends in China 2019
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that
31% of China’s FMCG to be sold online by 2025
By 2025, 31% of fast-moving consumer goods on China’s mainland will be sold through online channels, more than double that in 2018, according to Kantar
Most-chosen and fastest-growing beauty brands in China 2019
Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total
China FMCG market overview Q1 2019
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to
Brand Top 100 Most Valuable Chinese Brands; top 5 takeaways for building valuable brands in China
The total brand value grows a record 30% to US$889.7 billion. Alibaba has been crowned the most valuable brand in China for the first time
Low education, young, and senior internet users in China
Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7%
China per capita income, consumer expenditure, CPI in Q1 2019
Per capita disposable income of urban households was 2.53 times that of rural households The nationwide per capita disposable income of residents was 8,493 yuan
China’s newborn drops by 2 million in 2018
China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher
China’s total middle class exceeded 33 million in 2018
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%),
Consumption habits of China’s post-90s generation
The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs
How Chinese consumers respond to price discrimination
Some Chinese tech companies are utilizing big data and deploy price discrimination to charge differently on different users. That is mainly demonstrated in three aspects:
CIW eBooks
eBook: Tmall Global Guide
Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on
eBook: Purchase Intention of Smartphone and Smart Hardware in China
In 2019, 88.5% of online users plan to purchase at least one smart device of which smartphone accounts the most, with 66.7% of online users
eBook: How a community based e-commerce startup managed to reach 60 cities and 10 million households in China
E-commerce startup Shihuituan has over 150 million GMV and reached 10 million households across 60 cities. It aims to be the Uber of convenience stores.