China Consumers

Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.

Coronavirus outbreak’s impact on China’s consumption

The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city

Rising consumption power of China’s small town youth, part 3

Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make

Rising consumption power of China’s small town youth, part 2

Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding

Rising consumption power of China’s small town youth, part 1

The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities

8 Strategic segments of China’s online consumers

The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of

China’s per capita disposable income up 5.8% to US$4,488 in 2019

In 2019, the per capita disposable income of Chinese residents was 30,733 yuan (US$4,488), an increase of 8.9% in nominal terms over the same period

Chinese consumers expanding the number of countries from which they buy

In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite

5 Chinese consumer trends in 2020

In spite of the fact that it’s possible the development rate for Chinese shopper spending will be somewhat lower in 2019 than in 2018, the

22 FMCG companies reaching over 100 million urban Chinese households in 2019

The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during

Men’s beauty market in China looks to be more promising

The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar

58% Chinese households to be in or above the mass-affluent class by 2030

By 2030, 58% of Chinese households are expected to be in or above the mass-affluent class, exceeding today’s 55% South Korean share according to McKinsey.

China Generation Z overview 2019

China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and

Case Study: Mead Johnson’s marketing secrets in China

In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation

China’s post-90s start personal finance management 10 years earlier than their parents

The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the

Coca-Cola is the fastest growing FMCG brand in China

collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing

CIW eBooks

eBook: Small Town Youth, New Growth Engine in China

The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s

eBook: China E-Commerce Factories

E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce