Health has become a top factor for Chinese consumers’ food purchase
Chinese purchase of food, detergent, and other necessities requires a high brand trust from customers and indicates characteristics of high purchase frequency and strong user
China Internet Stats, Trends, Insights
Consumer Products
Find out China consumer stats insights including Chinese consumer behavior, china consumer price index, china consumer confidence, etc.
China shipped 257,000 VR headsets in Q1, up 14.8%
In the first quarter of 2022, 3.563 million VR head-mounted displays were shipped worldwide, of which Oculus accounted for 90% of the global VR market.
Top Chinese liquor brand Moutai starts selling ice cream
Selling ice cream in Maotai is not a fad, but a long plan. Maotai has initially launched three flavors of ice cream: original, vanilla, and
American coffee brand “Blue Bottle Coffee” opened its first store in China
On February 25th, the American coffee brand “Blue Bottle Coffee” opened its first store in mainland China. On the opening day, fans lined up to
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing
Trending shopping attitudes of Chinese consumers
With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese
Chengdu Becomes the Largest Imported-Wine Market in China
JD Supermarket has released an imported wine consumption trends report this week with insights from Double 11 Shopping Festival, reflecting Chinese consumers’ enthusiasm towards imported
Top 50 most valuable Chinese brands 2021
Kantar BrandZ Top 100 Most Valuable Chinese Brands grew by 57% year-on-year in 2021 to reach a total value of more than $1.56 trillion up
Exploring new ways to capture Chinese Gen-Z’s attention
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and
Chinese Gen-Zs’ attention insights 2021
Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture
An overview of China’s New Middle Class
Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile. The
7 Major Consumer Segments Shaping Chinese Market Landscape
China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth
Why are the Blind Box so attractive to many consumers in China?
A box is supposed to function as a storage tool. But in recent years, the “Blind Box” has gained its popularity in China. Benefiting from
New product online consumption trends in China
More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce