The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
Youku: China's Leading Online Video Network
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Online advertising in China has advanced by leaps and bounds over the past few years, driven by ever-increasing internet penetration and a cutting-edge mobile internet industry; in a nation where most users access the internet through smartphones and tablets, the advertising and content-generation industries have moved from imitating Western models to forging their own path […]
The active users of China’s VR video market totaled 5.43 million with an increase of 63.6% YoY in March 2017, led by Mojing.
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV. Sohu TV, Baofeng, PPTV, Tudou, and Migu Video apps are also in the top 10 video apps by MAUs in Feb 2017. Bilibili Cartoon ranks first in the vertical […]
Mobile MAUs on Alibaba China retail marketplaces reached 450 million in September 2016, an increase of 23 million over June, while annual active buyers reached 439 million, an increase of 5 million from the 12-month period ended in June.
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile. Android users take up a large market share with an increment of 90 million a year while iOS users 50 million. Over half of China’s internet users come from the first-tier and second-tier cities. […]
With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
In October 2014, Youku mobile app’s daily UV exceeded 40 million in a single week and then it successfully broke through 40 million in October 2014. The total UV in a week reached 80 million which made new records in online video market in October 2014 in China according to data of iResearch.
A smart TV device is either a television set with integrated Internet capabilities or a set-top box (STB) for television that offers more advanced computing ability and connectivity than a contemporary basic television set. Video is the main function for smart TV users. At present, game apps development are not so active as video ones.