China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’ increasing production of original high-quality content and expansion of user preferences, the traffic has risen steadily, and the total number of online video users reached 974.71 million in 2021. The […]
TikTok / Douyin App Trends & Insights
TikTok, a.k.a. Douyin in China, is a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while TikTok for English speaking markets, launched in 2017.
The platform allows users to share 15-second short lip-sync, comedy, and talent videos. It has become a key platform for both marketing and e-commerce professionals.
ByteDance acquired a similar mobile app musical.ly in November 2017 at $1 billion and merged it with TikTok, the international version of Douyin in August 2018.
In addition to commercializing TikTok with e-commerce capabilities, ByteDance is also building a mini program ecosystem on TikTok.
Kantar BrandZ Top 100 Most Valuable Chinese Brands grew by 57% year-on-year in 2021 to reach a total value of more than $1.56 trillion up from $996 billion in 2020.
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
Alibaba Tmall kicks off 2021’s 618 Shopping Festival on 24 May. This year’s pre-sale activities are obviously ahead of schedule. The balance will be paid on June 1, and the discount will last for 20 days.
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according to Tencent News. The DAU of Douyin Lite and Douyin Huoshan exceeded 100 million, which indicates that a combined DAU of all Douyin platforms could reach about 700 million. According […]
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
With its first appearance in 2016, e-commerce live streaming has been in explosive development period since 2019. Its GMV in 2019 reached 451.29 billion yuan, increasing by 200.4% YoY and accounting for 4.5% of the overall online shopping market in China. With a huge room for growth, it is expected to maintain a high growth […]
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases. Top 10,000 KOLs by Total Followers Weibo: after years of operation and user retention, all of the Top […]
Douyin (Chinese version of TikTok; referred as TikTok below) has a GMV target of 200 billion yuan for its live-streaming e-commerce channel in 2020 according to Chinese media 36Kr. In 2017, after the overnight success of TikTok, its parent company ByteDance immediately developed its e-commerce advertising system “Luban”, and officially integrated in June 2018 the […]
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]