Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. … [Read more...]
China Media, Marketing, Entertainment News and Insights
Tencent dominates China’s social ads market in Q1 2017
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis. … [Read more...]
WeChat testing search ads for mini-programs
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below: … [Read more...]
China online advertising market overview Q1 2017
China online advertising market reached 62.89 billion yuan (US$9.23 bn) in the first quarter of 2017 with an increase of 15.9% YoY or -10.5% QoQ, led by Alibaba, Baidu, and Tencent. … [Read more...]
Momo net revenues increased by 421% in Q1 2017
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016. … [Read more...]
WeChat just launched Search and Top Stories
WeChat launched Search and Top Stories sections in the updated WeChat iOS 6.5.8. These two sections are not yet available for Android smartphone users. … [Read more...]
China advertising, online ads markets forecast 2017-2019
This article shows forecast statistics of the year 2017 through 2019 on China's advertising market, online advertising market structure, online video ad market, mobile marketing market, and programmatic ad buying market … [Read more...]
China mobile search market overview for Q1 2017
Baidu has 78.2% share of China's mobile search market by the total number of mobile search queries in the first quarter of 2017. … [Read more...]
Weibo monthly active users reached 340M in Q1 2017
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million. … [Read more...]
China search engine market share in Apr 2017
StatCounter data shows Baidu's market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China's mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 … [Read more...]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. … [Read more...]
Top mobile music apps in China in March 2017
Kugou, QQ Music, and Kuwo are the top three online music mobile apps in China by MAU in March 2017. Kugou has close to 229 million monthly active users, closely followed by Tencent's QQ Music with 211 million MAU. … [Read more...]
Top mobile video apps in China in March 2017
Tencent Video and Baidu's iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU. … [Read more...]
China’s VR video market totaled 5.43 million MAU in March 2017
The active users of China's VR video market totaled 5.43 million with an increase of 63.6% YoY in March 2017, led by Mojing. … [Read more...]
Meet Weibo Stories, similar to Facebook Stories
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China's short video market. … [Read more...]
A snapshot of WeChat Economy in 2016
WeChat has driven information consumption of 174.3 billion yuan (US$25.3 bn) in 2016, an increase of 26.2%. It accounted for 4.54% of total information consumption in 2016. … [Read more...]