Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times
China Internet Stats, Trends, Insights
Media & Entertainment
Short video market trends in China for 2020
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming
Game live streaming platform Douyu revenues up 78% in Q4 2019
The game-centric live streaming platform in China Douyu reported an 8% growth YoY in monthly active users of 165.8 million in Q4 2019, from 153.5
Social media company JOYY global mobile MAU over 485 million in 2019
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.
China social app Momo MAU reached 114.5 million in 2019
Monthly active users of Momo, China’s social media and dating platform, reached 114.5 million in December 2019, compared to 113.3 million in December 2018.
Gen-Z platform Bilibili monthly paying users doubled in Q4 2019
Bilibili, a leading online entertainment platform for Generation Z in China, saw a 40% growth in monthly active users (MAU) in Q4 2019, which exceeded
WeChat statistical highlights 2020; mini program DAU >300m
WeChat monthly active users exceeded 1.16 billion in 2019, an increase of 6% YoY. The peak engagements are right before lunch and after work.
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially
Weibo MAU grew to 516M in Dec 2019; revenues to decrease by 15% in Q1 2020
Weibo’s monthly active users (“MAUs”) grew to 516 million in December 2019, a net addition of approximately 54 million users year-over-year. Mobile MAUs represented 94%
TikTok competitor Kuaishou announced DAU of over 300 million
China’s second-largest short-video platform Kuaishou (or Kwai) announced 300 million daily active users (“DAU”) milestone last week. The total number of short videos published on
How an online influencer Li Ziqi boosted a stock price by 326%
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was
Story of Li Ziqi: Top YouTube influencer from China with 8.7M subscribers
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec.
Acquire, convert, and retain customers through WeChat Ads + WeChat Work
WeChat Advertising provides advertisers with a customer acquisition solution integrating WeChat Advertising with WeChat Work.
Top 10 WeChat Moments ads in 2019, voted by 1+ million users
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218
CIW eBooks
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce
eBook: Xiaohongshu Growth & Product Strategies
This eBook explores how Xiaohongshu successfully pivoted its growth and product strategies from a PDF-based product at the beginning and become a top social platform