Top 50 Chinese Global Brand Builders 2019, led by Huawei
Awareness of Chinese brands in international markets has declined over the past three years. The “Brand Power” of leading Chinese brands is up 15% year-on-year,
China Internet Stats, Trends, Insights
Media & Entertainment
WeChat Mini-Programs overview 2019, part 1; 2.3M apps led by retail & shopping
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60
WeChat Mini-Programs overview 2019 – Part 2: usage scenarios
53% of users use WeChat Mini-Programs mainly for temporary usage, 40% didn’t want to download mobile apps, 33% are automatically redirected to it after scanning
China mobile search market overview Q4 2018; 60% chose smartphone built-in browsers
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for
60% brands using celebrities in China did not achieve continuous growth in brand power
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the
How can marketers get gender right in China?
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average
China’s mobile social app Momo saw 113.3M MAU in Dec 2018
Momo, a popular mobile social networking platform in China, saw 113.3 million monthly active users in December 2018, compared with 99.1 million in December 2017.
China’s first listed game live streaming platform Huya saw 117M MAU in Dec 2018
Huya, a leading game live streaming platform in China, delivered non-GAAP net income for five consecutive quarters, reaching a record high of US$67.0 million for
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention.
Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile
Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its
Google China revenues grew by over 60% in 2018
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there,
China digital entertainment consumption overview 2019
Chinese mobile internet users spent 73.86 billion hours consuming entertainment contents on mobile devices, 35.99% on videos. The user stickiness of mobile live streaming is much
CIW eBooks
eBook: Meet China’s New Middle Class 2019
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%),
eBook: Consumption Trends of China’s Young Generation
The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Live streaming, short video, and social media
eBook: ByteDance’s Secret Recipe
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company