So far, Tik Tok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018. … [Read more...]
China Media, Marketing, Entertainment News and Insights
WeChat launched Brand Search
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page. … [Read more...]
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. … [Read more...]
[REPORT] China’s pan-entertainment market growing with paid users
![[REPORT] China’s pan-entertainment market growing with paid users](https://www.chinainternetwatch.com/wp-content/uploads/music-150x150.png)
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users. … [Read more...]
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. … [Read more...]
China marketing trend 2018; digital 42.6% of total
Spending on digital marketing now accounts for a staggering 42.6% of the average marketing budget in China, up from 25.4% just two years ago. The shares of the marketing budget taken up by below-the-line (BTL) and above-the-line (ATL) spending have both decreased, now sitting at 29.5% and 27.8% respectively, according to a research study conducted by R3 and SCOPEN. … [Read more...]
China’s advertising market bounced back in Q1 2018; finance saw fastest growth in digital
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the revival of traditional media spending. … [Read more...]
Global Brand Footprint 2018; Chinese brands dominated the Top 10 most chosen brands
Chinese brands dominate the Top 10 most chosen brands list again. Nongfu Spring posts the fastest growth and enters the Top 10 for the first time. … [Read more...]
Tencent ranks 5th ahead of Facebook in BrandZ Top 100 Most Valuable Brands 2018
Technology, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands. China accounts for the three fastest-rising brands as the country’s brands grow at double the pace of US brands. Tencent rose to the fifth ahead of Facebook; and, Alibaba ranks the 9th. … [Read more...]
Celebrity-based ad campaigns: what are the pros and cons in Chinese market?
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re not you when you’re hungry” campaign won a Cannes Lion Creative Effectiveness award. … [Read more...]
China’s mobile advertising market 2017
As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase of 32.5%. … [Read more...]
China mobile short-video app market 2018; Tik Tok vs. Kuaishou
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok. … [Read more...]
Weibo monthly active users reached 411M, 93% from mobile in Q1 2018
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and marketing revenue grew 79% year over year in Q1 2018 to $302.9 million, accounting for 86.6% of its total net revenues ($349.9 million, an increase of 76% YoY) according to its unaudited financial results. … [Read more...]
Register and get involved at Mobile World Congress Shanghai 2018
GSMA has a very exciting programme lined up for Mobile World Congress Shanghai 2018. While showcasing the latest developments in mobile, this year’s event will offer attendees a wide range of experiences through the conference, the exhibition and specialized programmes such as Women4Tech, 4YFN and beyond. … [Read more...]
WeChat launched rewarded video ads platform for mini-games
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. … [Read more...]
China search engine market in Q1 2018; 79% driven by mobile search
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search. … [Read more...]