China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
Kuaishou’s average DAUs reached 271.3 million in Q4 2020, representing an increase of 31.4% from 206.4 million for the same period of 2019.
330 million of WeChat’s (known as Weixin in China) 1.225 billion monthly active users use video calling. 780 million users are on the social networking
China’s game live streaming platform Douyu’s average MAUs in the fourth quarter of 2020 increased by 5.2% to 174.4 million from 165.8 million in Q4
Tencent Music‘s online music paying users reached 56.0 million in Q4 2020, increasing by 40.4% year-over-year or 4.3 million additional users from Q3 2020, according
In Honor of Kings’ first co-creation with a luxury brand, Burberry Chief Creative Officer Riccardo Tisci has exclusively designed two skins for the mobile game’s
Weibo’s monthly active users (“MAUs”) reached 521 million in December 2020, a net addition of approximately 5 million users on a year-over-year basis. Mobile MAUs
China’s online advertising market grew over 14% in 2020 to 496.6 billion yuan (about US$76.36 billion). Top industries by total online advertising spend in 2020
Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms
Netease reported 25.6% YoY growth in total net revenues in Q4 2020 and the education sector grew by 169.7%.
Bilibili’s average monthly active users (MAUs) reached 202 million in Q4 2020, and mobile MAUs reached 186.5 million, representing increases of 55% and 61% respectively,
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce