Chinese video platform Bilibili MAU up 35% to 267M in Q3 2021
Bilibili’s average monthly active users (MAUs) reached 267.2 million in Q3 2021, and mobile MAUs reached 249.9 million, representing increases of 35% and 36% YoY,
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Weibo MAU grew to 573 million in Q3 2021
Weibo’s monthly active users (“MAUs”) were 573 million in September 2021, a net addition of 62 million users on a year-over-year basis. Mobile MAUs represented
Tencent highlights for Q3 2021; WeChat MAU over 1.26 billion
The number of monthly active users (MAU) of WeChat grew slightly to 1,262.6 million in the third quarter of 2021, according to Tencent’s quarterly results.
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period
China online advertising market overview & forecast 2021-2023e
China’s online advertising market is expected to exceed 934 billion yuan in 2021 and 1.29 trillion yuan by 2023. iResearch forecasts China mobile advertising market
Chinese Quora Zhihu’s users grew by 46% in Q2 2021
In Q2 2021, China’s Quora Zhihu’s user base continued its rapid growth, with average MAUs increasing by 46% year-over-year to 94.3 million.
China online video, short video market overview
China online video market reached 893 million MAU in June 2021 Short video market saw 905 million MAU Douyin vs. Kuaishou With China’s online video
Secrets of Pinduoduo’s low-cost user acquisitions
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
Statistics: WeChat users & platform insights in 2021
330 million of WeChat’s (known as Weixin in China) 1.242 billion monthly active users use video calling. 780 million users are on the social networking
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce