WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Tencent highlights for Q1 2021; profit rises 65%
The number of monthly active users (MAU) of WeChat grew by 3.3% YoY to 1,241.6 million in the first quarter of 2021, according to Tencent’s
Game streaming platform Huya, Douyu highlights in Q1 2021
China’s game live streaming platform Douyu’s average MAUs increased by 21.3% YoY to 191.9 million while the average mobile MAUs increased by 4.5% to 59.1
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
China’s Quora Zhihu’s monthly paying members more than doubled in Q1 2021
China’s Quora, a popular content community platform, Zhihu reported 85 million monthly active users (MAUs) in the first quarter of 2021, representing a growth of
Chinese video platform Bilibili MAU up 30% in Q1 2021, to reach 400M by 2023
Bilibili’s average monthly active users (MAUs) reached 223.3 million in Q1 2021, and mobile MAUs reached 208.5 million, representing increases of 30% and 33% respectively,
Weibo MAU decreased to 530 million in March 2021
Weibo’s monthly active users (“MAUs”) reached 530 million in March 2021, a decrease of 4% year-over-year and an increase of 2% quarter-over-quarter. Mobile MAUs represented
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
Statistics: WeChat users & platform insights in 2021
330 million of WeChat’s (known as Weixin in China) 1.242 billion monthly active users use video calling. 780 million users are on the social networking
Burberry co-created mobile game skins for Honor of Kings with Tencent
In Honor of Kings’ first co-creation with a luxury brand, Burberry Chief Creative Officer Riccardo Tisci has exclusively designed two skins for the mobile game’s
China online advertising market overview 2020/2021
China’s online advertising market grew over 14% in 2020 to 496.6 billion yuan (about US$76.36 billion). Top industries by total online advertising spend in 2020
Profile of Zhihu: China’s Quora, a top content community
Launched in 2011, Zhihu is the largest Q&A online community and one of the top five comprehensive online content communities in China, both in terms
China mobile short-video app market; Tik Tok vs. Kuaishou
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce