China online video, short video market overview 2022
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China senior internet users overview 2022
China senior internet users, who are above 50 years old, reached a record number of 275 million as of January 2022, according to data from
Top 10 Advertisers in China in 2021
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according
WeChat users & platform insights 2022
Over 330 million of WeChat’s (known as Weixin in China) 1.2682 billion monthly active users use video calling. 780 million users are on the social
Tencent highlights for Q4 2021; WeChat MAU 1.27 billion
The number of monthly active users (MAU) of WeChat grew by 3.5% to 1,268.2 million in the fourth quarter of 2021, according to Tencent’s quarterly
Chinese Quora Zhihu MAU exceeded 103 million in Q4 2021
In Q4 2021, China’s Quora Zhihu’s user base continued its rapid growth, with average MAUs increasing by 36.4% year-over-year to 103.3 million. The average MAUs
Chinese video platform Bilibili MAU up 35% in Q4 2021
Bilibili’s average monthly active users (MAUs) reached 271.7 million in Q4 2021, and mobile MAUs reached 252.4 million, representing increases of 35% and 35% YoY,
Weibo MAU grew to 573 million in Q3 2021
Weibo’s monthly active users (“MAUs”) were 573 million in September 2021, a net addition of 62 million users on a year-over-year basis. Mobile MAUs represented
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period
Secrets of Pinduoduo’s low-cost user acquisitions
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce