China eSports market overview and forecast 2020
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021.
China Internet Stats, Trends, Insights
Media & Entertainment
China online entertainment overview Q2 2020; short video continued strong growth
China online entertainment market grew by 8.1% over the first quarter of 2020 and reached 116.6 billion yuan in the second quarter of 2020.
China advertising spend forecast; Alibaba, Tencent lead digital ad spend
The estimated growth rate of advertising spending in China in 2020 is 3.9%, higher than 3% in 2019, according to the revised forecast from Dentsu
How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and
Douyin (TikTok) users overview in Q1 2020; 518 million MAUs
Douyin, TikTok’s China native app, saw its monthly active users increased to 518 million in March 2020, an increase of 14.7% YoY. And, the average
Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt
China online advertising market down 20% in Q1 2020 (Updated)
Due to the impact of the epidemic, China online advertising market could no longer continue its steady growth trend in Q1 2020. Newsfeed has become
Social dating app Momo MAU down 6% in Q1 2020
Online dating and social networking mobile platform Momo reported 108 million monthly active users (“MAU”) in March 2020, compared to 114.4 million in March 2019.
Game streaming platform Huya mobile MAU up 39% in Q1 2020
China’s game live streaming platform Huya announced 47.8% growth in net revenues to RMB2,411.9 million (US$340.6 million) in Q1 2020 from RMB1,631.5 million in Q1
Weibo MAU grew to 550 million in Q1 2020
Weibo monthly active users (“MAUs”) were 550 million in March 2020, a net addition of approximately 85 million users, or 16% increase on year over
Gen-Z platform Bilibili MAU up 70% to 172 million in Q1 2020
Bilibili, a leading online entertainment platform focus on Generation Z in China, reported 69% growth of net revenues (2,315.5 million yuan or US$327.0 million) in
China’s digital content ecosystems getting more diverse
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone
3 trends of digital content consumption in China
Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target
WeChat statistical highlights 2020; mini program DAU >300m
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020. The peak
Tencent highlights for Q1 2020; WeChat MAU up 8% to 1.2 billion
The monthly active users (MAU) of WeChat increased by 8.2% YoY or 3.2% QoQ to 1.2 billion in the first quarter of 2020, according to
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce