Weibo MAU grew to 566 million in Q2 2021
Weibo’s monthly active users (“MAUs”) were 566 million in June 2021, a net addition of 43 million users on a year-over-year basis. Mobile MAUs represented
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Chinese video platform Bilibili MAU up 38% in Q2 2021
Bilibili’s average monthly active users (MAUs) reached 237.1 million, and mobile MAUs reached 220.5 million, representing increases of 38% and 44% YoY, respectively.
Tencent highlights for Q2 2021
The number of monthly active users (MAU) of WeChat grew slightly to 1,251 million in the second quarter of 2021, according to Tencent’s quarterly results.
Chinese Quora Zhihu’s users grew by 46% in Q2 2021
In Q2 2021, China’s Quora Zhihu’s user base continued its rapid growth, with average MAUs increasing by 46% year-over-year to 94.3 million.
China online video, short video market overview
China online video market reached 893 million MAU in June 2021 Short video market saw 905 million MAU Douyin vs. Kuaishou With China’s online video
China online advertising market overview for the first half of 2021
China’s online advertising market is estimated to reach about 160 billion yuan in the second quarter of 2021, an increase of 19.6% YoY, according to
Secrets of Pinduoduo’s low-cost user acquisitions
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
WeChat Apps Guide (Weixin Mini-Programs)
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
Game streaming platform Huya, Douyu highlights in Q1 2021
China’s game live streaming platform Douyu’s average MAUs increased by 21.3% YoY to 191.9 million while the average mobile MAUs increased by 4.5% to 59.1
Tencent Music’s online music paying users reached 61 million in Q1 2021
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of
Douyin (TikTok) users overview 2021; average DAU reached about 600 million in Q1
Douyin, TikTok’s Chinese platforms, saw its Q1’s DAU peak on Chinese New Year’s Eve, February 11th, when the main platform DAU reached 580 million, according
Statistics: WeChat users & platform insights in 2021
330 million of WeChat’s (known as Weixin in China) 1.242 billion monthly active users use video calling. 780 million users are on the social networking
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The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
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