68.8% Opt for Online Trade-Ins, 95.5% Engage with Short Videos in H1 2024
China’s digital landscape continues to evolve rapidly, with a marked shift in consumer behavior and digital service adoption. The latest report by the China Internet
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
“Black Myth: Wukong” Ignites Gaming Surge and Tourism Boom in China
The release of the highly anticipated video game “Black Myth: Wukong” has sparked a wave of consumer activity across China, boosting video game sales and
Baidu Fights with AI to Retain Dominance in Search
Baidu, China’s leading search engine, is under increasing pressure from emerging competitors as it strives to maintain its dominance in the search market. With new
China’s Short Drama Revolution: Explosive Global Growth
In recent years, the short drama market has experienced an unprecedented surge, captivating audiences worldwide with its bite-sized, high-quality content. This explosive growth is transforming
China Digital Landscape 2024 – Entertainment
In 2023, China’s digital content sectors, encompassing online video, live streaming, music, and literature, showcased remarkable growth and innovation. The online video user base expanded
Weibo’s Fiscal Stability in a Challenging Market
Weibo Corporation, a leading social media platform in China, has announced its unaudited financial results for the first quarter of 2023.
China’s Tech Giants Lead in Global User Spending, Tencent Tops the Chart
Tencent and ByteDance Secure Top Positions in Global Rankings Data.ai, a leading provider of internet data and analytics, has released its Global Publisher Awards for
Bilibili Revenue and User Engagement Up in 2023
Bilibili Inc., a leading video community platform in China, announced its financial results for the fourth quarter and the full fiscal year of 2023, demonstrating
“Dazi” Socializing: A New Wave of Youth Companionship in China
In recent years, China has seen the rise of a new social phenomenon known as “Dazi” socializing, a term that encapsulates the idea of forming
Top Apps Dominating China’s Holidays
China’s Ministry of Industry and Information Technology recently announced that during the 2024 Spring Festival holidays, spanning nine days from February 9th to February 17th,
Douyin’s Live Commerce Platform Continues to Soar
Douyin, TikTok’s China equivalent, saw its live commerce platform continue to soar in 2023, with total transaction volume growing 256% year-over-year, according to data released
China advertising market overview in H1 2023
Recent data from CTR Media Intelligence reveals a notable growth in China’s advertising sector, showcasing a 4.8% year-on-year growth for the first half of 2023.
Chinese Game Developers See Robust Growth in 2023, Capturing a Significant Share of the Global Market
At the “2023 Think Games Event” held in Shanghai, Zhou Yang, General Manager of Google’s Gaming Industry in Greater China, shared some insightful observations about
China’s Esports Industry Grows, Despite Slight Dip in Yearly Revenue
The first half of 2023 has witnessed a warming trend in China’s esports industry. With leading esports products maintaining steady operations, the launch of new
Beijing Releases New Guidelines for Advertising and Financial Investment Compliance
Recently, the Beijing Municipal Bureau of Market Supervision has issued the Beijing Advertising Release Behavior Compliance Guidelines and the Beijing Financial Investment and Wealth Management
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic