
China online video, short video market overview 2022
China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’
China Internet Stats, Trends, Insights
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China online video market reached 975 million MAU in 2021 Short video market saw 934 million users Douyin vs. Kuaishou With China’s online video platforms’
China senior internet users, who are above 50 years old, reached a record number of 275 million as of January 2022, according to data from
Taobao, JD, and Pinduoduo are the top 3 advertisers by total ad spend in 2021 among all Chinese internet companies. Taobao’s total ad spend exceeded
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according
Over 330 million of WeChat’s (known as Weixin in China) 1.2682 billion monthly active users use video calling. 780 million users are on the social
The number of monthly active users (MAU) of WeChat grew by 3.5% to 1,268.2 million in the fourth quarter of 2021, according to Tencent’s quarterly
In Q4 2021, China’s Quora Zhihu’s user base continued its rapid growth, with average MAUs increasing by 36.4% year-over-year to 103.3 million. The average MAUs
Bilibili’s average monthly active users (MAUs) reached 271.7 million in Q4 2021, and mobile MAUs reached 252.4 million, representing increases of 35% and 35% YoY,
Weibo’s monthly active users (“MAUs”) were 573 million in September 2021, a net addition of 62 million users on a year-over-year basis. Mobile MAUs represented
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period
Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat
Tencent Music‘s online music paying users reached 60.9 million in Q1 2021, increasing by 42.6% year-over-year or 4.9 million additional users from Q4 2020 (the
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce