What you should know about WeChat in 2021; Search MAU reached 500 million
330 million of WeChat’s 1.09 billion users use video calling. 780 million users are on the social networking section WeChat Moments and 120 million publish
China Internet Stats, Trends, Insights
Media & Entertainment
Weibo MAU reached 511 million in Sep 2020, down 2.3% QoQ
Weibo’s monthly active users (“MAUs”) reached 511 million in September 2020, a net addition of approximately 14 million users on a year-over-year basis. Mobile MAUs
Chinese independent musicians on NetEase Cloud Music doubled in 2020
NetEase Cloud Music announced its new “Music Talent” initiative on 17 December 2020 to leverage its competitive edge as a community to connect, inspire and
China game live streaming revenues to double by 2021
Tencent proposed that the top two online gaming streaming platforms Douyu and Huya enter into a stock-for-stock merger, as a result of which Huya or
Video platform Bilibili MAU up 54% to 197.2 million in Q3 2020
Bilibili’s average monthly active users (MAUs) reached 197.2 million, and mobile MAUs reached 183.5 million, representing increases of 54% and 61% respectively, from Q3 2019.
China online advertising market overview in Q3 2020
China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an
Game streaming platform Huya profit up 75% in Q3 2020
Huya’s total net revenues for the third quarter of 2020 increased by 24.3% to RMB2,814.8 million (US$414.6 million), from RMB2,265.1 million in Q3 2019.
China online gaming users hit 540 million in 2020
China online gaming users have grown to about 540 million or 57.4% of total internet users in the first half of 2020. Mobile online games
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming
China entertainment and media outlook 2020-2024E
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years,
Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu
Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features,
China’s podcast market overview; US$4 billion in 2020, up 55%
With over 490 million users, China’s podcast market grew by over 55% YoY to 17.58 billion in 2019. Podcast in China is estimated to exceed
Social video platform Joyy reported 21% revenue growth in Q2 2020
Social video platform Joyy reported 21% increase YoY in its global average mobile monthly active users, which reached 457.1 million and 91.0% come from markets
Poll: 95% users will abandon iPhones if WeChat no longer supported
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of
China eSports market overview and forecast 2020
The revenue of the eSports market in China exceeded 100 billion yuan in 2019 and it is expected to exceed 160 billion yuan in 2021.
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce