China online ads market to exceed US$70B in 2018; mobile over 77%
China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan
China Internet Stats, Trends, Insights
Media & Entertainment
China online advertising market forecast 2018-2020
Search ads market in China is losing its share while e-commerce ads account for 32% of total. News feed ads are gaining its popularity facing
China search engine market to reach US$20 bn in 2018
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s
Top out-of-home advertising buyers in China July 2018
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me,
China’s top mobile video apps in Q2 2018
China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than
Top social networking mobile apps in China in Q2 2018, led by WeChat, QQ, Weibo
WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a
Top live streaming apps in China in Q2 2018
Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in
Tik Tok overtook Kwai to lead China’s short video market in Q2 2018
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its
China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile,
China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4%
China Social Media Landscape 2018
Kantar Media CIC releases Social Media Landscape 2018. ByteDance (social media platform), AI users and the “Brand Experience Circle” are covered for the first time.
A lesson for marketers from an online drama with over 2 billion video views
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the
CIW eBooks
eBook: WeChat Mini-Programs: Marketing, conversion, and integration
WeChat Mini-Programs have shown its value in the following three areas: enhancing marketing through precise user targeting, initiation and opening of apps, and connecting with
eBook: How Alibaba Drives the Transformation of Smart Restaurants
Koubei is one of Alibaba’s platforms that specializes in providing local services, an area where new retail is an emerging force. By its upgraded pre-ordering
eBook: How Xiaomi Fought its Way Back
More than 30 members of the Yabuli China Entrepreneurs Forum visited Xiaomi’s headquarters in 2017, and Chairman of the Yabuli Forum Chen Dongsheng presided over