Ad spending in China dropped 8.8% in first half of 2019
The total rate card ad spending in China declined by 8.8% YoY in the first half of 2019 (H1 2019) according to CTR. Traditional media
China Internet Stats, Trends, Insights
Media & Entertainment
China search engine users overview in Jun 2019; PC vs. Mobile
The number of search engine users reached 498 million on PC, down 2.4% YoY, and 528 million on mobile with an increase of 6.7% YoY,
Mobile social app Momo MAU grew to 114 million in Jun 2019
Momo, one of China’s top mobile social networking platform, announced total net revenues of RMB4,152.6 million (US$604.9 million) in the second quarter of 2019, an
Weibo’s monthly active users grew to 486 million in Q2 2019
Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94%
Sustainability a new growth driver for brands in China
China’s effort to expand garbage sorting into more cities will have a far-reaching impact on consumers’ shopping behavior and their attitudes towards brands.
Short video market overview Q2 2019; revenues to reach US$30 billion by 2021
The revenues of China’s short video market grew by over 7 times to 46.7 billion yuan (US$6.6 bn) in 2018. It’s expected to continue the
WeChat MAU up 7% to 1.13 billion in Q2 2019; QQ MAU 808 mn
The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results.
Dayparting ads on WeChat Moments
Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type
80% WeChat users use Official Accounts
Although 80% of WeChat users use Official Account, 73% of users followed less than 20 official accounts (OA), of which 24% followed less than 10
Reminder: Vlog trending in China
Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the
China enterprise live streaming service market to exceed US$321 million by 2021
Enterprise live streaming services reached 760 million yuan (US$110.49 mn), experiencing fast growth in the past 4 years when it first exceeded 100 million yuan
How Everbright Bank promoted credit card on Tik Tok
The young Chinese consumers tend to focus on the quality of life and sense of ritual. They emphasize emotional consumption such as spirituality, entertainment, and
1-week WeChat ad campaign saw 94% lower customer acquisition cost
Shenzhen-based Muse Marry, one of the largest luxury wedding dresses agencies in China, received 350 thousand ad impressions on WeChat Moments through Tencent Social Ads.
How did TikTok help a milk tea rise to popularity
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet
7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing
CIW eBooks
eBook: Launch Product in China with Tmall Key Box
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were
eBook: Tmall Global Guide
Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on
eBook: Purchase Intention of Smartphone and Smart Hardware in China
In 2019, 88.5% of online users plan to purchase at least one smart device of which smartphone accounts the most, with 66.7% of online users