WeChat testing paywall on official accounts
WeChat is testing a paywall feature for Official Account. Qualified WeChat subscription official accounts can activate this feature and hide the full or partial content.
China Internet Stats, Trends, Insights
Media & Entertainment
WeChat in 2019; statistical highlights; mini program DAU >300m
WeChat monthly active users exceeded 1.15 billion in 2019, an increase of 6% YoY. The peak engagements are right before lunch and after work.
TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020,
2019: China Internet Year in Review & top CIW articles
In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao,
How Xiaohongshu successfully pivoted its growth and product strategies
Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping
Short video penetration over 70% in Q3 2019; 38% made a purchase
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly.
Top digital advertising companies in H1 2019, led by Alibaba and ByteDance
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest
Entertainment platform Bilibili’s MAU grew by 38% in Q3 2019
Bilibili (NASDAQ: BILI), a popular online entertainment platform for young generations in China, had 127.9 million monthly active users (MAUs) in the third quarter of
Weibo monthly active users grew slightly to 497 million in Q3 2019
Weibo’s monthly active users were 497 million in September 2019, a net addition of approximately 51 million users year-over-year. Mobile MAUs represented approximately 94% of
Audi used competitor Infiniti’s creative in a video ad on WeChat Moments
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
Short video app Kuaishou expanding beyond entertainment
On October 17th, Kuaishou (Kwai) Big Data Research Institute released the “2019 Kuaishou Education Ecosystem Report”, which systematically reviewed Kuaishou’s education ecosystem for the first
Fake fans and manipulations on China social media
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site
How Xiaohongshu (Red) pivoted toward its fast growth
Following the increasing cost of acquiring new users, platforms strive to keep them engaged and increase repeat usage. Taking the popular social platform Xiaohongshu as
Ad spending in China dropped 8.8% in first half of 2019
The total rate card ad spending in China declined by 8.8% YoY in the first half of 2019 (H1 2019) according to CTR. Traditional media
CIW eBooks
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce
eBook: Xiaohongshu Growth & Product Strategies
This eBook explores how Xiaohongshu successfully pivoted its growth and product strategies from a PDF-based product at the beginning and become a top social platform
eBook: Launch Product in China with Tmall Key Box
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were