Dossier: Double 11 (Singles Day)

CIW Dossier Double 11 is compiled to provide statistical information about China’s largest shopping festival led by Alibaba Tmall platform including pre-sale data, top retailers’ performance by GMV, and top brands on Double 11 by categories, etc.

Format: PDF
Latest update: November 2020
Price: US$280.00
Access Level: All CIW Premium subscribers; Dossier buyers

Download v2020 here including the top selling brands on Tmall during Singles Day 2020 (Double 11) and other statistics from JD.com.

• Introduction
• Alibaba Tmall Stats
• Brands with over RMB 1 billion sales on Double 11
• Top mobile shopping apps and active users on Double 11
• Peak active hours
• Sales of Xiaomi, JD, Suning, etc.
• Growth of Top Product Categories on Double 11 2019: Tmall vs. JD
• Top-Selling Brands by Total GMV: Tmall vs. JD
  • 3C Electronics Category
  • Skincare & Cosmetics
  • Healthcare
  • Sports & Outdoor
  • Apparel
• Top Product Categories by GMV 2014-2018 Tier 3-4, tier 5-6
• Top 10 Popular Imported Product Categories on Tmall Global Double 11 2019
• Top 10 Brands on Tmall Global Double 11 2019: import vs. export
• Top 10 Provinces by GMV on Tmall Double 11 2019
• Top 10 Product Origin Countries on Tmall Global Double 11 2019
• Tmall Double 11 Peak Transactions 2009-2019
• Live Broadcasting Viewers on Taobao App on Double 11

• Top Pre-sale Brands
• Hot Items on Pre-sale
• Alibaba Double 11 GMV 2009-2018
• Alibaba Double 11 GMV vs. Annual GMV
• Top E-Commerce Platforms GMV on Double 11 2018
• Top Industries GMV
• Top 50 Stores by Total GMV
• Top 10 Regions by Total GMV
• Top 5 Countries/Regions Selling to China by GMV
• Top 10 Imported Brands Bought by Chinese Consumers
• Top 10 Categories of Products Exported From China
• Top 10 Smartphone Stores by Total GMV
• Top 10 Small Home Appliances by Total GMV
• Top 10 Large Home Appliances by Total GMV
• Top 10 Household Items by Total GMV
• Top 10 Home Decoration & Furniture by Total GMV
• Top 10 Women Apparel Stores by Total GMV
• Top 10 Men Apparel Stores by Total GMV
• Top 10 Bags & Cases Stores by Total GMV
• Top 10 Shoe Stores by Total GMV
• Top 10 Food & Beverage Stores by Total GMV
• Top 10 Maternal & Child Stores by Total GMV
• Top 10 Personal Care & Household Cleaning Stores by Total GMV
• Top 10 Makeups Stores by Total GMV
• Top 10 Health Care Stores by Total GMV
• Top 10 Autos Stores by Total GMV
• Top 10 Outdoor Sports Stores by Total GMV

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