CIW Dossier: China Online Travel Market 2018
Overview
Total pages: 84
Format: PDF
Latest update: September 2018
Price: US$95.00
Access Level: All CIW Premium subscribers
Section 1: China Tourism Market Overview
- Tourism Market Overview
- China Domestic Tourism Market: Urban vs. Rural
- International Sector of China Domestic Tourism Market
- User Profile of Domestic Tourists
- Purposes of Chinese Domestic Tours
Section 2: China Online Travel Market Overview
- Forecast of Annual Transactions of China’s Online Travel Market
- Quarterly Transactions of Online Travel Market in China
- MAUs & Penetration Rate of Online Travel Market in China
- Monthly Unique Users of China Online Travel Services on Desktop End
- Monthly Unique Users of China Online Travel Services on Mobile End
- Monthly Unique Users of China Online Travel Platforms
- Top 10 Online Travel Apps by Penetration Rate
- Average DAU of Top Online Travel Apps (Thousands)
- MAUs of Online Travel Platforms (Millions): App vs. WeChat Mini-Programs
- Market Shares of Online Travel Agencies in China by Transactions
- Segments of China’s Online Travel Market
Section 3: Online Air Ticket Booking
- Transaction of Online Air Ticket Booking Market in China
- Market Shares of Online Air Ticket Booking Agencies in China by Transactions
- Top Mobile Airlines Apps by Active Users
Section 4: Online Accommodation Booking
- Transactions of China Online Accommodation Market
- Market Shares of Online Accommodation Agencies in China by Total Transactions
- Newly Added Users of Online Hotel Booking
- City Tiers of Newly Added Users of Online Hotel Booking
- Profile of Online Hotel Booking Users
- Total Bookings of Online Hotel Booking Platforms
- Market Shares of Online Hotel Booking Platforms by Total Bookings
- Total Room Nights of Online Hotel Booking Platforms
- Market Shares of Online Hotel Booking Platforms by Room Nights
- User Stickiness of Online Hotel Booking Platforms
- Average Daily Opens of Online Hotel Booking Apps
- Average MAU of Online Hotel Booking Market by City Tier
- Proportion of Local Bookings in Online Hotel Booking Market
- Proportion of Local Bookings in Hotel Booking Market by City Tier
- Top 10 Short-term Rental Platforms with Optimistic Prospects in China
- Forecast of the Number of Short-term Rental Users
- Reasons for Chinese Booking Short-term Rentals
- Channels that Chinese Get to Know Short-term Rental Platforms
- Profile of China’s Airbnb Users
- Profile of China’s Xiaozhu.com Users
- Profile of China’s Mayi.com Users
Section 5: Online Vacation Booking
- Annual Transactions of China Online Vacation Market
- Market Shares of China Online Vacation Platforms by Transactions of Self-operated Business
- Quarterly Transactions of China Online Vacation Market
- Market Shares of China Online Vacation Platforms by Transactions
- Market Shares of China Online Vacation Platforms by Transactions of Independent/Group Tours
- Different Destinations for Online Vacation
- Market Shares of China Online Outbound/Domestic Tours/Short Getaways OTA by Transactions
Section 6: Outbound Travel
- International Tourist Arrivals
- International Tourism Receipts
- Top Spenders
- Number of Person-trips of Outbound Travel
- Top 10 Domestic Source Provinces for Outbound Travelers by YoY Increase
- Top 10 Domestic Source Provinces for Outbound Travelers by Per Capita Consumption
- Age Group of Chinese Outbound Travelers
- Top Most Enquired Topics by Chinese Outbound Travelers
Section 7: High-end Travel
- The Average Spending of Chinese High-end Travelers’ Favorite Destinations
- Demographics of Chinese High-end Travelers
- Monthly Earnings of Chinese High-end Travelers
- Chinese High-end Travelers’ Preferences for Consumption
- Price Ranges of Cars in Thousand Yuan: High-end Travelers vs. Ordinary People
- Chinese High-end Travelers’ Various Ways of Travelling
- Top 5 Primary Information Sources for Chinese High-end Travelers’ Travelling Plan
- “How many high-end travelers went to travel together?”
- “How long did you take to travel each trip?”
- Primary Booking Channels of High-end Travelers
- Hotels Booked by Chinese High-end Travelers
- Chinese High-end Travelers’ Favorite Outbound Destinations
- Impressive Ad Types for High-end Travelers
- Chinese High-end Travelers’ Preference/Budget for Luxury Goods
- Chinese High-end Travelers’ Preference/Budget for Digital 3C
- Primary Leisure Activities of Chinese High-end Travelers
- Per Capita Consumption of High-end Travelers
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