How Many Users Can You Really Reach on Sina Weibo
A study, conducted by researchers at Hong Kong University, studied a random sample of roughly 30,000 users and found that 57% had no posts in the
China Internet Stats, Trends, Insights
Uncategorized
Baidu Zhidao Launched Q&A Platform for Enterprises
Baidu Zhidao is the world’s largest Chinese interactive Q&A community platform. Recently it launched Q&A community marketing platform for enterprises. Baidu Zhidao Enterprise Platform serves
Smart TVs Gained Popularity in China
Following the global trend of smart TVs’ popularity, 40% of the TVs that shipped in China in Q2 were web-enabled. According to NPD’s October 2012
Weibo to Reach 500 Million Yuan in 2012
The market scale of weibo will be about 500 million yuan (USD79.82 million) in 2012, among which ads and games represent 75.6% and 21.9%
China Watched 4.1 Billion Hours Online Videos in August
According to a new report from ComScore, an American Market research Company, Chinese netizens watched 29.75 billion internet videos in August , exceeding 4.1 billion
China Total Active Twitter Users Exceed U.S.
According to GlobalWebIndex, emerging internet markets dominate growth numbers for the big name social services and the top five markets for owning and being active
Bing Targeting 5% High Value English Search Queries in China
Shen Xiangyang, Microsoft’s Senior Vice President, Director of Search Engine, disclosed Bing Search’s strategy in China recently. He said, in order to acquire the 5%
Sina Released New Weibo Ad Format with Guaranteed 100% Reach
Recently, a new form of ad is formally launched on Sina Weibo. This social ads enable weibo posts to reach ALL followers rather than being
Tencent Launched Android Apps Search Engine
Tencent launched an apps search engine for Android, “Haina“. It also includes a page for a list of the top android apps. Smartphone shipments in
Your Baidu Account May Be Hacked
Recently Baidu PPC accounts become the target of hackers; if your company runs paid search on Baidu, make sure your account is safe and what
Sina Weibo Launched PAID VIP Membership
Some of you keeping an eye on Chinese social media probably know Sina Weibo has launched VIP membership feature this week, opening a channel for
Social Media Usage for Recruitment in China
With the growth of China’s economy also comes the increase of connectivity. According to China Internet Network Information Center (CNNIC), there are over 513 million
Sina Weibo Downstream Traffic in March 2012
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
Top 10 Instant Messenger in 2011
Tencent QQ, Alibaba’s Wangwang, and China Mobile’s Fetion (Feixin) were the top three most popular instant messengers in China last year.
It Took Tencent Weixin 433 Days to Reach 100 Million Users
Weixin, launched by Tencent on January 21 2011 as a iPhone App, is a free mobile communication tool. You can send voice, video, photo and
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce